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Showing 10 out of a total of 24 results for community: Commerce and Management.
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IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS.
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
IMPACT OF CELEBRITY WORSHIP MOTIVES ON CUSTOMER BRAND RELATIONSHIP (CBR) BEHAVIOR TOWARDS SERVICE SECTOR ENDORSED BRANDS
Hossain, M.D.A.
;
Wasantha, H.L.N.
;
Dissanayake, D.M.R.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
(
2010
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Attitudes, Awareness and Environmental Management Practices of Small and Medium Sized Enterprises (SMEs) in Sri Lanka
Zhengang, Z.
;
Weerasiri, R.A.S.
;
Dissanayake, D.M.R.
(
2011
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Amarasinghe, N.M.
;
Weerasiri, R.A.S.
(
Sabaragamuwa University of Si Lanka
,
2016
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
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Author
Dissanayake, D.M.R. (24)
Weerasiri, R.A.S. (3)
Hossain, M.D.A. (2)
Ismail, N. (2)
Koththagoda, K.C. (2)
Munasinghe, A. (2)
Wasantha, H.L.N. (2)
Amarasinghe, N.M. (1)
Amarasuriya, T. (1)
Bandara, B.S.S.U. (1)
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Subject
Sri Lanka (4)
Brand Equity (3)
Celebrity Endorsement (3)
Celebrity Worship Motives (3)
Attractiveness (2)
Bangladesh (2)
Customer Brand Relationship (2)
Service Sector (2)
Service Sector Brands (2)
Services Sector (2)
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Date Issued
2015 (8)
2017 (7)
2010 (3)
2016 (3)
2011 (1)
2013 (1)
2014 (1)
Has File(s)
Yes (15)
No (9)