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Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka

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dc.contributor.author Gunasekera, S.U.N.
dc.date.accessioned 2015-11-27T06:32:27Z
dc.date.available 2015-11-27T06:32:27Z
dc.date.issued 2015
dc.identifier.citation Gunasekera, S.U.N. 2015. Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka. en_US
dc.identifier.issn 2420-7519
dc.identifier.uri http://repository.kln.ac.lk/handle/123456789/10476
dc.language.iso en en_US
dc.publisher Faculty of Commerce and Management Studies, University of Kelaniya en_US
dc.title Impact of brand personality dimensions towards the consumer’s purchase intension: with special reference on fashion retailers’ private label brands in Sri Lanka en_US
dc.type Article en_US


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