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Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka
Dabare, P.U.I.
;
Wanninayake, W.M.C.B.
(
Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.
,
2021
)
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
Dissanayake, D.M.R.
;
Wanninayake, W.M.C.B.
(
2010
)
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Author
Wanninayake, W.M.C.B. (22)
Dabare, P.U.I. (1)
Damayanthi, W.A.I. (1)
Dissanayake, D.M.R. (1)
Ekanayake, I. (1)
Fernando, D.V.M. (1)
Hansamali, Teshala (1)
Jayasinghe, D.T. (1)
Jayasinghe, Darshana T. (1)
Jayawardene, M.U. (1)
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Subject
Advertising Appeals (2)
Brand loyalty (2)
Brand personality (2)
Purchase Intention (2)
: eWOM, Fast Food Restaurants, Purchase Intention, Social Media (1)
Aftersales Service Quality (1)
Brand Association, (1)
Brand Avoidance, Brand Crisis, Brand Love, Telecommunication Service Providers (1)
Brand Awareness, (1)
Brand Citizenship Behavior, Corporate Brand Identity, Fashion Retail, Store Loyalty (1)
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Date Issued
2020 - 2021 (7)
2010 - 2019 (15)
Has File(s)
Yes (22)