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Showing 7 out of a total of 17 results for community: Symposia & Conferences.
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The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Fast Moving Consumer Goods ( FMCG) in Sri Lanka.
Perera, J.I.U.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Advertising Appeals on Customer Purchase Intention with Special Reference to Supermarket Chain in Sri Lanka.
Wierathne, N.C.I.
;
Kumara, D.W.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Brand Image to Purchasing Intention towards Motor Car Market in Sri Lanka.
Jayathilake, A.V.H.L.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Impact of Brand Equity on Purchase Intention towards Local Apparel Brands.
Swarnawimala, H.M.R.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
Factors Impact on Customer Credit Card Usage Behavior in Sri Lanka.
De Silva, L.G.R.V.
;
Patabendige, S.S.J.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Determinant of Purchase of Clothing Products
Gamage, E.E.T.I.
;
Herath, Renuka.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
The Impact of Celebrity Endorsements on Customer Buying Intentions of the Sri Lankan Malted Milk Powder Market.
Chandrasiri, N.A.S.S.
;
Gayathree, D.A.G.P.K.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Patabendige, S.S.J. (3)
Gunawardana, H.M.R.S.S. (2)
Jayarathne, W.A. (2)
Kumara, D.W. (2)
Wijenayake, S.I. (2)
Bambarawana, N.S. (1)
Chandrasiri, N.A.S.S. (1)
De Silva, L.G.R.V. (1)
De Silva, S.M.N.S.J. (1)
Gamage, E.E.T.I. (1)
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Subject
Purchase Intention (17)
Emotional Appeal (3)
Rational Appeal (3)
Moral Appeal (2)
Web Site Quality (2)
4G Routers (1)
Advertising (1)
Advertising and promotion, (1)
Aesthetic Appeal (1)
Brand Awareness (1)
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Date Issued
2016 (17)
Has File(s)
Yes (17)