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Showing 6 out of a total of 6 results for community: Symposia & Conferences.
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The Impact of Brand Equity on Consumer Purchase Intention: Special Reference to Lifebuoy Soap
Fernando, K.W.N.P.
;
Weerasiri, R.A.S.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
Impact of Merchandising on Maintaining the Long Term Relationship With The Retailer (With Special Reference to Apparel Sector)
Madhushani, A.B.N.
;
Ubayachandra, E.G.
(
Department of Marketing Management, University of Kelaniya
,
2017
)
The Impact of Brand Equity towards the Brand Loyalty with Special Reference to Hotel Industry in Sri Lanka
Keerthisoma, S.U.
;
Bandara, B.S.S.U.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
V: A TWIST IN THE TALE OF A BRAND
Kar, S.K.
;
Samantarai, M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri Lanka
Dissanayake, Y.M.H.R.K.
;
Fernando, P.M.P.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
THE ROLE OF BRAND KNOWLEDGE AND BRAND LOYALTY IN CREATING BRAND EQUITY IN THE TELECOMMUNICATION INDUSTRY
Hilal, M.I.M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Bandara, B.S.S.U. (1)
Dissanayake, Y.M.H.R.K. (1)
Fernando, K.W.N.P. (1)
Fernando, P.M.P. (1)
Hilal, M.I.M. (1)
Kar, S.K. (1)
Keerthisoma, S.U. (1)
Madhushani, A.B.N. (1)
Samantarai, M. (1)
Ubayachandra, E.G. (1)
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Subject
Brand Equity (6)
Brand loyalty (2)
Brand Association (1)
Brand Awareness (1)
Brand Equity Dimensions (1)
Brand knowledge (1)
Brand Mantra (1)
Brand Positioning (1)
Heritage Branding (1)
Hotel industry (1)
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Date Issued
2017 (6)
Has File(s)
Yes (6)