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Impact of Social Media Influencers on Consumer Brand Relationship of Branded Fashion in SL with Moderating Role of Consumer Innovativeness

Jayasinghe, Darshana T.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Now showing items 1-1 of 1

Author
- Jayasinghe, Darshana T. (1)
- Wanninayake, W.M.C.B. (1)
Subject
- Branded Fashion Retail, Consumer Brand Relationship, Consumer Innovativeness, Influencer Marketing, Social Media Influencers (1)
- ... View More
Date Issued
- 2021 (1)
Has File(s)
- Yes (1)