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Impact of Corporate Brand Identity on Customer Store Loyalty towards Retail Fashion Industry in Western Province of Sri Lanka. The Mediating Effect of Brand Citizenship Behavior

Hansamali, Teshala; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

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- Hansamali, Teshala (1)
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- Brand Citizenship Behavior, Corporate Brand Identity, Fashion Retail, Store Loyalty (1)
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