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Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka

Dabare, P.U.I.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

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- Brand Avoidance, Brand Crisis, Brand Love, Telecommunication Service Providers (1)
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