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Green Advertising Appeals of Social Media Platforms on Green Purchasing Intention

Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

Now showing items 1-1 of 1

Author
- Bandara, B.S.S.U. (1)
- Gayathree, Poornima K. (1)
- Kulasekara, Shalini (1)
Subject
- Abstract Appeal, Brand Attitude, Concrete Appeal, Construal Level Theory (CLT), Green Product Knowledge, Green Purchase Intention (1)
- ... View More
Date Issued
- 2021 (1)
Has File(s)
- Yes (1)