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Showing 10 out of a total of 285 results for community: Symposia & Conferences.
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THE EFFECT OF LIBYAN POLITICAL CRISIS 2013/ 2015 ON TOURISM BUSINESSES' MARKETING PERFORMANCES.
Elkrghli, Sabri G.M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
THE EFFECTS OF LOCATION-BASED ADVERTISING AND PRIVACY SELFEFFICACY ON CLICK INTENTION.
Chih, HuiShieh.
;
Yu-Wen, Hsu.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
IMPORTANCE OF DIGITAL MARKETING AND BIG DATA PROCESSING FOR SMALL AND MEDIUM SCALE ENTERPRISES IN SRI LANKA: A STUDY
Nasiketha, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
HOW SOCIAL MEDIA MARKETING HELPS TO RETAIN BRAND EQUITY DURING PRODUCT CRISIS
Amin, H.
;
Javaid, K.
;
Zafar, F.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
VALUE CREATION: MARKETING-OPERATIONS VIEW POINT OF THE SUPPLY CHAIN
Sharma, J.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
IMPACT OF SUPPLY CHAIN MANAGEMENT ON THE COMPETITIVE ADVANTAGE OF TEXTILE INDUSTRY.
Dhanabhakyam, M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS
Ahmad, H.S.
;
Taha, S.M.
;
Zafar, F.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
ORDINARY SERVICE RECOVERY STRATEGIES VERSUS CUSTOMERS’ EXPECTATIONS AND INVOLVEMENT: A CASE STUDY ON SMALL RESTAURANTS.
Shahriar, S.H.B.
;
Hoq, M.R.
;
Rahaman, B.M.M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
THE GREEN MARKETING MIX FACTORS WHICH INFLUENCE GEN Y GREEN PURCHASE DECISION IN MALAYSIA : THE MEDIATING EFFECT OF GREEN CORPORATE IMAGE
Bathmanathan, V.
;
Rajadurai, J.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
ROLE OF RETAILERS ON CONSUMER PRODUCT SALES – A CASE STUDY OF A GIANT PAKISTANI RETAILER IMTIAZ SUPERSTORE AND TANG PAKISTAN
Akhtar, B.
;
Furquan, M.
;
Hafeez, A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
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Author
Fernando, P.M.P. (10)
Gayathree, D.A.G.P.K. (9)
Bandara, B.S.S.U. (8)
Weerasiri, R.A.S. (8)
Wijenayake, S.I. (8)
Herath, H.M.R.P. (7)
Kumara, W.D. (7)
Medis, A. (6)
Perera, G.N.R. (6)
Ubayachandra, E.G. (5)
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Sri Lanka (13)
Customer Satisfaction (11)
Service Quality (11)
Purchase Intention (10)
Brand loyalty (8)
Customer satisfaction (7)
Brand Equity (6)
Customer Loyalty (5)
customer satisfaction (5)
marketing (5)
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2017 (285)
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