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Study on Customer Based Brand Equity of Munchee Lemon Puff Brand with Special Reference to Wattala Area.
Attanayake, N.I.
;
Perera, G.N.R.
(
Department of Marketing Management, University of Kelaniya
,
2016
)
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Author
Attanayake, N.I. (1)
Perera, G.N.R. (1)
Subject
Brand association (1)
Brand awareness (1)
Brand loyalty. (1)
Customer based brand equity, (1)
Perceived Quality (1)
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Date Issued
2016 (1)
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Yes (1)