Browsing Symposia & Conferences by Subject "Youth"

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Advertisement Appeals and AIDA Principle: A Correspondence Analysis Purview

Chacko, C.P.; Menon, G.S.; Paul, F.; John, E.; Nizar, N.; Suhail, M.; Nizam, H. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)

Advertisement is an effective tool used to create positive opinion among the consumers about the brand/product. Advertisement has a significant impact on the consumer at a subconscious level. The primary purpose of this ...
Predicting young consumers' take up of mobile banking services in Sri Lanka

Senevirathne, R.P.S.M. (Department of Accountancy, University of Kelaniya, 2015)

The internet has had a significant impact on financial institutions, allowing consumers to access many bank facilities 24 hours a day, while allowing banks to significantly cut their costs. Research has shown that online ...

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