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Browsing Symposia & Conferences by Subject "Social media"

Browsing Symposia & Conferences by Subject "Social media"

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  • Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth 
    Dilhani, K.N.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The social media has unique features compared to traditional marketing tools and using social media has become very popular among youth. A smartphone also has become an essential part of the life among youth. Smartphone ...
  • Impact of Social Media Marketing on Consumer Buying Decision Making 
    Puvendran, A. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    People use social media to share their experiences, reviews, information, advice, warnings, tips and any kind of issues that are interesting to their “connection” or friends. That information is a helpful source, which may ...
  • The impact of social media on business performance in Sri Lanka 
    Edirisinghe, I.K. (Department of Accountancy, University of Kelaniya, 2015)
    Social media are gaining popularity and are increasingly used in operations of many companies, including small, medium-sized, and large organizations. It is new business area in marketing that has businesses, organizations ...
  • The Impact of Social Media use on building Brand Awareness with special reference to Sri Lankan Tourist Hotel Sector. 
    Ranwala, R.M.N.H.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The tools and strategies for communicating with consumers have changed significantly since the emergence of Internet and with the world-wide penetration of social media. The internet and social media provides a platform ...
  • Social Media and Marketing: A Working Study 
    de Silva, D.P.J.I.; Gunasekara, D.T.; Perera, R.M.C.; Malwanna, M.H.S.P.; Sirisena, D.K.C.M.; Welimanna, N.C.N.; Ranasinghe, M.P.C.; Maduranga, R.L.R. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas ...
  • SOCIAL MEDIA DESCRIPTION VIA SOCIAL MEDIA TOOLS AND ANALYSIS OF 50 BIGGEST COMPANIES SOCIAL MEDIA USAGE IN TURKEY 
    Dogan, B.O. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The concept of social media is an important agenda for many profit and nonprofit organization. Social media has made it possible for one person to communicate with hundreds or even thousands of other people about product ...

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