Browsing Symposia & Conferences by Subject "Social influence"

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Factors Influencing on Brand Switching of Users of Mobile Telecommunication in Sri Lanka.

Ganegala, G.W.N.K.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2016)

Mobile telecommunication is one of the fast growing industries in Sri Lanka. Currently few numbers of operators engaged in this small market with huge competition. Due to highly competitive market environment service ...
Impact of Social Media Marketing on Brand preference of Smartphones among Sri Lankan Youth

Dilhani, K.N.; Perera, G.N.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The social media has unique features compared to traditional marketing tools and using social media has become very popular among youth. A smartphone also has become an essential part of the life among youth. Smartphone ...
Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).

Madushani, R.H.S.; Ubayachandra, E.G. (Department of Marketing Management, University of Kelaniya, 2017)

This research examines the study on purchase intention of smart phone market in Sri Lanka with special reference to university undergraduates. Product Functions, Value for money, social influence and brand image identified ...

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