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Browsing Symposia & Conferences by Subject "Social Media"

Browsing Symposia & Conferences by Subject "Social Media"

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  • Contribution of Generation Z Characteristics on Brand Dilution: A Case on Phone Industry Sri Lanka 
    Pemerathna, A.H.S. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    The Underlying intention of this research is to identify the significance of generation Z idiosyncrasy and its influence on the brand dilution. This research would try to correlate the social characteristics of the mentioned ...
  • DIGITAL MARKETING IN THE BOOK INDUSTRY. 
    Nascimento, S.P.R. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Marketing in the book industry has followed the same strategies. Digital marketing has scarcely been used by companies such as the Portuguese bookstore franchise Bertrand. Bertrand is one of the oldest bookstores in the ...
  • Impact of Social Media Characteristics on Consumer Buying Decision Process in Western Province, Sri Lanka. 
    Madhuhansi, W. H. T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study intends to investigate how social media characteristics impact on each stage of the consumer buying decision process in Sri Lankan context. For the study, quantitative research method was used and a sample of 147 ...
  • Impact of Social Media Characteristics on Knowledge Sharing: With Special Reference to Facebook 
    Jayathilake, M.K.; Jayarathna, L.C.H. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Social media is not a new phenomenon for the research culture in the world nowadays. Academics and researchers are interested in the effects of social media on different figures, with a specific focus on the most popular ...
  • Impact of Social Media Networking on Employees’ Productivity 
    Weerasekara, S.H.S.M. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Success of any organizations depends on the efficiency of employees. Organizational success generally will determined by employees who believed as you of the main belongings of any group because they are with the capacity ...
  • The Impact of Social Media on Brand Image: A Study of Higher Education Industry in Sri Lanka 
    Fernando, S.R.C.; Wijesundara, C.B. (Department of Marketing Management, University of Kelaniya, 2016)
    The basic purpose behind this research is to find out the impact of successful Social web. Companies are constantly monitor its changes of the brand image. However it’s also necessary for them to take into account the rapid ...
  • Impact of Social Media on Brand Loyalty: A Study of Telecommunication Companies in Sri Lanka 
    Herzallah, F.M.F.; Jayarathna, L.C.H. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    The mobile telecommunication sector in Sri Lanka is very much competitive and this competitive trend is increasing. The subscribers now have various alternatives to choose according to their convenience. Therefore, to ...
  • Study on Social Media Marketing for Small Restaurants in Coimbatore District, Tamil Nadu, India. 
    David, A. Sudhahar, J. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Social media marketing is an emerging business trend. In today’s world we can see that millions of people are using social media platforms for various reasons. In early stages of development of social media websites, the ...
  • Use of Social Media in Professional Education: A Cross-Sectional Study among Teachers in India and Sri Lanka. 
    Kurian, S.; De Alwis, A. C.; Padmasiri, M. K. D.; Ramanathan, H. N.; Chacko, P. S. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Teachers are sophisticated users of social media. Although the faculty personal use of social media has shown ever-increasing trend the professional use of social media has lagged somewhat behind. A majority of faculty now ...

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