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Browsing Symposia & Conferences by Subject "COVID-19, Media Usage, Pandemic, Purchase Behaviour, Social Media"

Browsing Symposia & Conferences by Subject "COVID-19, Media Usage, Pandemic, Purchase Behaviour, Social Media"

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  • Ganesan, Geetha Krishnan P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    As the world begins its slow turn from managing the COVID-19 crisis to recovering and reopening economies, it is clear that the lockdown has had a profound impact on people's way of life. New consumer behaviours span all ...

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