Jiang, Nan; Wei, Khong Kok; Ling, Gan Jen; Shasha, Teng; Xavier, Jesrina Ann
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. At the same time, social commerce ...