Kar, S.K.; Samantarai, M.
(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
Bajaj Auto Ltd. (BAL)-An Indian auto-maker unveiled its most glorified 150cc commuter bike
model ‘Bajaj V’ (named ‘V15’ for limited edition) in a quite simple & no-frill launching event in
New Delhi on 1st February 2016. ...