Browsing Symposia & Conferences by Subject "Automotive, Electric Vehicle, Purchase Intention, Technology Acceptance Model, Theory of Consumption Values"

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The Effects of Consumers' Electric Vehicles Purchase Intention: A Perspective from Theory of Consumption Values and Technology Acceptance Model

Jun, Phoon Li; Tze, Hong Kay (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The purpose of this study is to examine influences towards consumers' in purchasing electric vehicles in Malaysia. As Malaysia aims to reduce carbon emission and going green seems to be the way going forward to a sustainable ...

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