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Browsing Symposia & Conferences by Author "Tee, Poh-Kiong"

Browsing Symposia & Conferences by Author "Tee, Poh-Kiong"

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  • Trust on Green Advertisement: Mediating Role of Environmental Involvement 
    Tee, Poh-Kiong; Lim, Kim Yew; Ng, Chee-Pung (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make good use of their green marketing campaign. This research sought to ...
  • Will Perceived Behavioural Control Influence Malaysian Generation Y and Z to Join in Stock Market? 
    Ng, Chee-Pung; Cheong, Lok-Tin; Tee, Poh-Kiong; Lim, Kim-Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The act of exchanging finance, effort, and time to generate beneficial outcomes was widely known all around the world. Stock market investment is one of the most popular and widely accessible types of investment in Malaysia, ...

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