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Browsing Symposia & Conferences by Author "Tat, Huam Hon"

Browsing Symposia & Conferences by Author "Tat, Huam Hon"

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  • Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre 
    Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia has transformed the education system by launching the Science, Technology, Engineering, Mathematics (STEM) education and implemented the STEM in all schools in Malaysia at the beginning of 2017. Through exposure ...
  • Social Media Marketing Strategies to Enhance Brand Passion and Purchase Intention of a Bakery Supply Shop 
    Chin, Thoo Ai; Ibrahim, Noviani; La, Lee Yoke; Tat, Huam Hon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to Covid-19 pandemic, the new norm of retailing environment and consumer behavior has increased the usage of the Internet and social media drastically. Therefore, social media communication is very important in the ...

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