Chin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Social media is booming massively, and it has become part of billions of people's daily live around the world. Hence, many firm use social media platform to reach out to bigger audience and increase brand equity. In Malaysia, ...