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Browsing Symposia & Conferences by Title

Browsing Symposia & Conferences by Title

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  • Customer Brand Awareness on Professional Educational Institutions in Sri Lanka 
    Ariyarathna, D.H.L.; Ayesha, D.H.P.; Hettiarachchi, H.A.M.D.; Kumara, K.M.D.P.; Kumari, W.G.H.K.; Nimesha, M.A.; Samanthika, S.V.G.M.; Senevirathna, S.M.A.P. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    The main objective of this research is to enhance understanding of customer brand awareness on professional courses in Sri Lanka. On the other hand increase student knowledge for the brand awareness on professional course. ...
  • Customer Consciousness on Willingness to Pay for Green Practices: a Hospitality Industry Approach 
    Roy, Prithvi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This paper examines the hotel customers' willingness to spend more for green hotel practices, also the customers' motivations to pay for these practices. Studies have primarily focused on hotel customers' willingness to ...
  • Customer Engagement, CRM and Intimacy: A Study of Mobile App Effectiveness 
    Jaysinghe, Wenura Shivantha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Consumer engagement has been widely researched in the recent past due to the vitality of the phenomena in the business world, transforming personal interests into sales. In the future, the physical human interaction, which ...
  • Customer Intention towards IT Driven Banking Services in Sri Lanka: Special Reference to Western Province 
    Pathirana, K.D.P.R.; Yatigammana, M.R.K.N. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Using Information technology driven banking services (ITDBS) such as automated teller machines (ATM), mobile banking, internet payment gateway, online banking and telephone banking customers are benefited by attend to their ...
  • Customer Perception and Awareness towards Mobile Money: The Study Based On Colombo and Gampaha Districts 
    Weerabangsa, K.K.M.D. (Department of Finance, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This research study has mainly focused on customer perception and awareness towards mobile money service in Sri Lanka. It has used a structured questionnaire which has been distributed within Colombo and Gampaha districts ...
  • Customer Perception towards Cyber Security Threats Affecting Online Banking and Online Transactions 
    Samarasekara, U.A.N.; Samarawickrama, A.J.P. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)
    Purpose: This study was aimed to study about the cyber security issues in Sri Lanka and to give suggestions for those issues. According to managerial and social perspective this study will help to measure applicability of ...
  • CUSTOMER PERCEPTIONS OF SERVICE QUALITY DIMENSIONS: A COMPARATIVE STUDY OF INDIAN AND TAIWANESE ORGANISED GROCERY RETAIL CONSUMERS 
    Jain, P.; Aggarwal, V.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Purpose –The main objective of the paper is to compare the service quality of Indian and Taiwanese organised grocery stores. It proposes to compare the relative importance of various quality dimensions of Indian and ...
  • Customer Purchase Intention towards Environmental Friendly Vehicles in Sri Lanka 
    Yatigammana, M.R.K.N.; Kawshala, H. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Nowadays more consumers in Sri Lanka are buying environmental friendly vehicles such as hybrid and electric vehicles. Influential factors for environmental friendly vehicles is addressed differently by different scholars. ...
  • Customer Satisfaction on Eco-tourism Practices in Sri Lanka 
    Deshani, J.A.K.K.P.; Kumara, K.K.I.H.; Wijesinghe, D.M.S.; Wijesundara, W.M.N.D.; Kumuduni, M.N.; Pragalathan, M.; Randunu, W.W.H.; Usama, M.M. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Tourism is presently one of the most crucial contributors to the economy in Sri Lanka. Tourism is one of the largest earners of foreign exchange in Sri Lankan economy. It accounts for Rs. 132,427 million of foreign exchange ...
  • Customer Satisfaction on Internet Protocol Television (IPTV) and Satellite TV in Sri Lanka 
    Mudannayake, S.; Thilakarathne, C.R. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Sri Lanka has entered to the IPTV and Satellite TV industry with the launch of PEO TV, Dialog TV, SAT TV, DISH TV, etc. Dialog TV is a market leader in Satellite TV service in Sri Lanka. With the recent evolution of ...
  • Customer Switching Behavior in Commercial Banking Industry: With Special Reference to Colombo District, Sri Lanka 
    Dayarathna, D.D.K.S.; Gajanayake, R.; Amaratunge, S. (University of Kelaniya, 2014)
    In the modern business world the customer is the most important factor because the survival and growth of any organization highly defended upon the customer base. Therefore retain the customer is a challenge for any ...
  • Customer's Awareness and Views on Online Pharmacies During the Covid-19 Pandemic 
    JR, Pinsoy; BCN, Garcia; CPY, Amper; JAC, , Blasabas; ELD, Enriquez; JA, Nicolas; KC, Puerto; JMO, Tenizo; IVL, Vasquez; EM, Faller; SOL, Abukhalifeh An (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    COVID-19 pandemic decreases accessibility of medicines due to self-quarantine and other safety protocols. Online pharmacy emerged as a popular way to purchase medication amidst serious public health concerns. The study ...
  • Cyber Violence Against Women in Bangladesh: Policy Analysis and Recommendation for an Effective Regulatory Framework 
    Mahmud, Arif; Khan, Md. Mahabub Ul Alam; Hossen, Fariha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent days, individuals are becoming the prime target of cybercriminals as a current trade and especially women, are more vulnerable to cyber violence in Bangladesh. Women are the prime target of hackers on social media ...
  • Cyberbully via Social Media: An Antecedent Study of Prevalence and Determinant during Covid-19 Pandemic Lockdown in Malaysia 
    Jiang, Nan; Ling, Gan Jen; Wei, Khong Kok; Shasha, Teng; Min, Sin Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With the advanced skills in the technology field, cyberbullying has replaced the conventional bullying. It has become a trend especially on social media platforms. Cyberbully is not just ganging up with others by scolding ...
  • Dairy market trends in Vavuniya: identifying potentials and challenges in a post-conflict setting 
    Thampoe, M.; Gnanaseelan, J.; Morais, N. (University of Kelaniya, 2010)
    Vavuniya is primarily an agricultural district. Milk production is an important secondary source of livelihood for the rural people. The aim of this study is to map the potentials and challenges of dairy market in Vavuniya ...
  • Data Deluge and Its Analysis Issues 
    Wijayatunga, P. (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    Current availability of enormous amount of data is mainly due to technological advances. They are useful drawing inferences for creating new businesses, formulation of new policies or revising existing ones, etc. However, ...
  • Debt Capital and Financial Performance: A Study of South African Companies 
    Magoro, K.M.R.; Abeywardhana, D.K.Y. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)
    The purpose of this study is to examine how debt capitals of the listed companies operating in the wholesale and retail sector of South Africa affect their financial performance. The study used a panel data sample of 25 ...
  • Demand of Market Share Price: Evidence from Listed Banks in Colombo Stock Exchange 
    Indunilmini, E.A.I.; Aruppala, W.D.N. (4th International Conference for Accounting Researchers and Educators, Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    This research motivates to study the extent to which firm-specific determinants and macroeconomic determinants to stock prices of listed banks in Colombo Stock Exchange. The relationship of internal factors and external ...
  • Demographic and Social Influence Moderations of Airbnb Guests in Malaysia 
    Chor, Matthew Lim Eng; Arumugam, Prakash V.; Krishnan, Anbalagan (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    While there has been much development in the lodging market for Airbnb in Malaysia, the literature on the demographical segmentation and the impact of social influences remains understudied. Market research have shown that ...
  • Design an Effective Solid Waste Management Model for Sri Lankan Context 
    Jinadasa, A.R.P.; Munasinghe, M.A.S.H.; Pathirana, P.W.S.K.; Perera, W.A.I.D.; Sandamalee, B.H.M.A.; Sandamalee, B.H.M.A.; Wickramasinghe, A.A.S.R.; Wijekoon, T.M.P.; Mubeenudeen, M.M.M. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    The purpose of this research paper was to design an effective Solid Waste Management model (SWM) for Sri Lankan context based on current Sri Lankan Solid Waste process. In line with that, researchers have observed generation, ...

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