Digital Repository

Browsing Symposia & Conferences by Title

Browsing Symposia & Conferences by Title

Sort by: Order: Results:

  • Significance and issues in environmental reporting 
    Hewawasam, H.S.M. (Department of Accountancy, University of Kelaniya, 2015)
    At present, the attention of stakeholders regarding the information about the organizational impact on the physical environment has been significantly increased in developing countries as well as in developed countries. ...
  • The Significance of SWOT Analysis for Performance of Entrepreneurial Process: A Review 
    Kumarapeli, K. (International Conference on Business and Information (ICBI – 2019), [Entrepreneurship & Small Business Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    SWOT analysis is a popular strategic tool found in strategic entrepreneurship literature. It is a technique applied to understand the internal and external environment of a business entity. However, little is known about ...
  • The Significant Impact of CRM Practices on Customer Satisfaction: with Special Reference to Interior & Exterior Blinds Companies in Sri Lanka 
    Perera, G.D.D.; Gayathree, D.A.G.P.K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This study examined the impact of customer relationship management (CRM) elements on customer satisfaction. CRM is one of the critical strategies that can be employed by organizations to improve competitive advantage. The ...
  • The Significant Impact of Family Responsibility on Women’s Career Development: Study based on Staff Level Employees of Private Sector Organization in Gampaha District, Sri Lanka 
    Jayathilaka, W. K. A.; Welmilla, I. (5th HRM Student Research Symposium 2018, Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    The study pursued to examine the impact of family responsibilities on women’s career development of private sector staff of Gampaha District, Sri Lanka. The research serves the direction for the women of staff level to ...
  • Significant Relationship and Impact of Pandemic Situation in between Career Development and Intention to Stay among Academics in Phei Malaysia 
    Dhivandram, Parimala Devi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study examines the significant relationship between Career Development and Intention to Stay among the academics in Private Higher Educational Institutions (PHEI) in Malaysia. The recent outbreak of the pandemic ...
  • Simulation of Side Flashes and Earth Potential Rise Effect on Human Body 
    Nasarudin, Muhammad Amirul Hakimi Bin Mohamad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Lightning refers to a massive electrical discharge that occurs either in the atmosphere or between the atmosphere and the ground. In this circumstance, air acts as an insulator which enables a massive current to flow between ...
  • Since When Does Remote Work Started? A Bibliometric Analysis on Work Arrangement in the Last Decade 
    Phang, Andrew; Peng, Low Mei (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The technological advent has turned many unimaginable arrangements in the past to almost every single arrangement possible currently. Technologies advancement has transformed and eased our lives in many aspects. Apart from ...
  • Single Fibre Strength Test on Rattan as Natural Fibres 
    Saion, Mohamad Pazlin Bin; Yaakob, Mohd Yuhazri Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, rattan yarns are utilized in the furniture industry because they are readily available, inexpensive, non-hazardous to health, and biodegradable to the environment; hence, by utilizing it as a composites lasing ...
  • The skills, practical knowledge, academic, and professional qualification for forensic accountants in Sri Lanka 
    Sandamini, S.D.N.; Sujeewa, G.M.M. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)
    Employers in the modern world have a high demand for forensic accountants. However, job holders are unable to meet these standards since they lack the necessary credentials in the field of forensic accounting. This study ...
  • Smart Home : Home Industry Revolution 
    Setiawan, Keane Putra; Kamsin, ntan Farahana I (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, technology has become an essential part of human lives. Without the presence of technology, it can be argued that the human civilization will not be where it is now. Among the technologies, one of them was internet. ...
  • Smartphone Market Share Quandary: The Influence of Brand Familiarity, Perceived Quality, and Extrinsic Attributes on Perceived Risk 
    Ismail, Nurlida; Jambulingam, Manimekalai; Sheng, Ng Yinn (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, smartphone industry has grown remarkably, and smartphone has become an indispensable device that acts as a medium of communication, information, and entertainment. However, due to the availability of a ...
  • The Smuggler Next Door: Risk-Takers in a Music Festival 
    Ismail, Khairiah; Abdullah, Nawal Hanim; Zamzuri, Norol Hamiza; Abdullah, Abdul Rashid; Mahomed, Anuar Shah Bali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There is abundant research concentrating on the use of drugs at music festivals. It has been studied by numerous researchers that are focusing on the music festival organized in Australia, Portugal, Switzerland, Canada, ...
  • Social Entrepreneurial Intentions: A Cross-Cultural Comparison between UK and Malaysia 
    Yaacob, Aqilah; Ling, Gan Jen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Most comparative studies have been conducted in the context of entrepreneurship in general, very few comparative studies in relation to social entrepreneurship. The research objective of the study is to conduct a comparative ...
  • Social Identity of Leadership as an Antecedent of Innovation Readiness 
    Shanmuganathan, A.; Devadas, U.M.; Wickramasinghe, C.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)
    Innovation is constantly a hot topic in the business world and is essential for any business to prosper. The innovation index in Sri Lanka is significantly low compared to other Asian countries. The lack of innovation ...
  • Social Marketing Altruistic Approach, Shock Appeal, and Risky Consumption Behavior Harming Others 
    Mukattash, Ibrahim; Thomas, Robert (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this research is to explore the long-term effect of shock appeal over a period of time in the context of social marketing altruistic approach (toward other people), in specific advertisements that includes shock ...
  • Social Media Advertising: How Effective Are You on Gen Y and Gen Z Consumers in Malaysia? 
    Mun, Brian Wong Kee; Yi, Chua Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The paper aims to assess the effectiveness of social media advertising on brand awareness, interest, desire, and action (AIDA) among Gen Y and Gen Z consumers in Malaysia. Ego involvement and brand popularity were incorporated ...
  • Social Media and its Impact on Mental Health During Lockdown Period of Covid-19 Pandemic in Bangladesh 
    Nandy, Amrita; Biswas, Mohona; Das, Joysree (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    During any pandemic, the cognitive response of people towards disease and to balance emotional sufferings and social distress is a vital challenge for a country. This study sheds light on the impact of the use of social ...
  • Social Media and Marketing: A Working Study 
    de Silva, D.P.J.I.; Gunasekara, D.T.; Perera, R.M.C.; Malwanna, M.H.S.P.; Sirisena, D.K.C.M.; Welimanna, N.C.N.; Ranasinghe, M.P.C.; Maduranga, R.L.R. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas ...
  • SOCIAL MEDIA DESCRIPTION VIA SOCIAL MEDIA TOOLS AND ANALYSIS OF 50 BIGGEST COMPANIES SOCIAL MEDIA USAGE IN TURKEY 
    Dogan, B.O. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The concept of social media is an important agenda for many profit and nonprofit organization. Social media has made it possible for one person to communicate with hundreds or even thousands of other people about product ...
  • Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform 
    Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly ...

Search Digital Repository


Browse

My Account