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Browsing Symposia & Conferences by Title

Browsing Symposia & Conferences by Title

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  • Macroeconomic Determinants of Youth Unemployment: Evidence from the Philippines (2012-2016) 
    Hermosilla, Althea Carmel; Nasrodin, Jamaliah; Omongos, Bon Winston; Panaob, Wedad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Youth is one of the most powerful forces and tools a nation can possess in order to advance its social and economic growth. However, youth unemployment remains a major problem in every country around the world and could ...
  • The Macroeconomic Factors Affecting Exchange Rate: Analysis of the ARDL Model 
    Kumari, D.K.G.S.K. (Department of Finance, University of Kelaniya, 2019)
    Introduction - The purpose of this study is to identify the impact of macroeconomic factors on the exchange rate for the period of 2009-2017. Design/Methodology/Approach - Data is collected from secondary data sources by ...
  • Macroeconomic Stress Testing and The Resilience Assessment of the Banking Sector in Sri Lanka 
    Ekanayake, E. M. D. N. B. E. M. D. N. B.; Fernando, J. M. R. (Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020)
    Introduction - Financial stability and Macroeconomic stress testing of the banking system turned out to be an increasingly important objective in economic policymaking in the global context as well as in Sri Lanka. Although ...
  • Macroeconomic Variables & Dividend Policy: Evidence from Colombo Stock Exchange 
    Heshani, H.W.S.M.; Weerasinghe, W.D.J.D. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Introduction: This research study determines the Macroeconomic variables and dividend policy; Evidence from Colombo Stock Exchange. Design/Methodology/Approach: The study based on a quantitative approach used secondary ...
  • Macroeconomic Variables Impact on Share Indices in Colombo Stock Exchange 
    Perera, S.K.W.N. (Department of Finance, 2020)
    Introduction - When considering the Sri Lankan context many studies have been conducted on the field of examining the relationship between macroeconomic variables and stock Indices. The main purpose of this study is to ...
  • Macroeconomics Determinants on Banks Profitability: A Comparative Study between Sri Lanka and India 
    Wijedasa, W.A.D.I.L.; Madhushani, P.W.G. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)
    Purpose: Banks play a major role in the service sector of a country. The main aim of this study was to examine the impact of macroeconomic variables on the profitability of listed commercial banks in Sri Lanka and ...
  • Malaysia Private Higher Learning Institutions' Graduate Employability: An Analysis of the First-Degree Graduate Tracer Study Reports 
    Seng, Law Chong (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The graduate employability issues have given rise to many policy implications in many developing countries' higher learning institutions, such as Malaysia. Among the graduates, the percentage of unemployed is higher as ...
  • Malaysia: The Impact of Covid-19 on B40 & M40 Groups 
    Ismail, Mohd Khairi; Munawarrah, Siti Nurul; Kumaran, Vikniswari Vija; Rani, Nor Zuriati Amani Ab; Thinagar, Sharmila; Sariffuddin, Syamsulang (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Malaysia is a constitutional monarchy with a parliamentary elected federal government in Southeast Asia with an upper-middle-income status. Malaysia is made up of 13 states, including 11 on the Peninsular Malaysia and two ...
  • Malaysian Medical Tourism: Weathering the Covid-19 Pandemic 
    Yusof, Norzayana; Rosnan, Herwina (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The novel Coronavirus (COVID-19) pandemic has imposed significant and unprecedented impacts in various sectors worldwide. Due to containment measures, the international tourism sector was expected to contract between 45 ...
  • Malaysian Tertiary Students' Intention to Engage in E-Learning During Covid-19 Pandemic: A Conceptual Framework 
    Wu, Ziou Hon; Tam, Y. L. Adeline; Lom, Hui Shan; Gan, Jen Ling (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The outbreak of Covid-19 pandemic in Malaysia has affected all industries, including education. Due to the implementation of Movement Control Order (MCO) Phase 1 on 18 March 2020, the Higher Education Institutions (HEI's) ...
  • The Malleability of Implicit Beliefs of Creativity and Creative Behavior in Telecommunication Sector 
    Masood, Lina; Archimi, Carolina Serrano (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The role of creativity and innovation in generating a competitive advantage is fundamental to the continuous expansion of the competitive telecommunication business (Clò et al., 2020; Jarvenpaa & Välikangas, 2020). The ...
  • Management Challenges of a Tourist Destination. Towards the Smartification of a Heritage City (Coimbra, Portugal) 
    Ferreira, Carlos; Santos, Norberto; Silveira, Luiâ-S; Moreira, Claudete (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Coimbra is a tourist destination that had undergone significant changes in recent years, especially after 2013, when the Universidade de Coimbra - Alta and Sofia was inscribed in UNESCO's Representative List of World ...
  • Managerial Mindfulness and Business Model Innovation as Antidotes to SMEs’ Survive and Growth: Conceptual Model and Scale Development 
    Sachitra, V. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023)
    In the dynamic business environment, the notions of business model (BM) and business model innovation (BMI) have received considerable attention in industry and academia. Coupled with reduced consumer demand and supply ...
  • Managing Market Knowledge and Environmental Dynamism When Internationalizing: Export Performance of Indonesian SMEs 
    Augustie, Cindy; Benmoussa, Mohammed Soufiane (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Despite growing body of research, the literature is inconclusive regarding the scenarios under which SMEs learn from their previous modes of foreign entry and how this learning process influences future mode choices. Based ...
  • Market Orientation of Startups:A Challenge to 'Startup India' Implementation. 
    Unnithan, D.; Ramanathan, H. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The much-anticipated 'Start-Up India' initiative was launched to catalyze the growth of entrepreneurship in India. Though the factors like governance issues and challenges from established corporates are mostly highlighted ...
  • Market Orientation, Innovativeness and Performance in E-Learning Programme of Sri Lankan Universities 
    Vaikunthavasan, S.; Samarakoon, S.M.A.K. (University of Kelaniya, 2014)
    The purpose of the study is to explore the market orientation, innovativeness and performance of the government Universities in Sri Lanka. Sri Lankan Universities were the unit of analysis. Data for this study were collected ...
  • Market Share and Company Performance: Special Reference to Listed Insurance Companies in Sri Lanka 
    Perera, M. S. R.; Wijesinghe, M. R. P. (Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020)
    Introduction - Insurance services are now being integrated into wider financial industry and the insurance sector plays an important role in service-based economy of Sri Lanka. The impact of market - share on profitability ...
  • MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY 
    Ray, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The Indian advertising business has evolved from being a small-scaled industry to a full-fledged one. The advertising industry in India is projected to be the second fastest growing advertising market in Asia after China. ...
  • Marketing Education: The Hybrid Experiential-Technology (Hybrid E-T) Learning Pedagogy for HOTS 
    Yin Ho, Jessica Sze (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Many studies in the field of marketing education have promoted various active learning approaches to build engagement and encourage higher-order thinking skills (HOTS) among marketing students. However, these studies were ...
  • Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider 
    Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Now, the service industry has impacted by the Covid-19 pandemic with low purchase intention. Company A is sole proprietorship company that provides a service in all aspects of plumbing and installation of pipes. The company's ...

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