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Browsing Symposia & Conferences by Title

Browsing Symposia & Conferences by Title

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  • Big Data Analytics Capability and Firm Performance: A Review on Conceptual and Practice Perspectives 
    Jayawarna, Sahan Chinthana; Medis, Ajith; Samarakoon, S. M. A. K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Big data analytics is a rapidly developing technological and business practice but there is little research on how to effectively use and exploit it. It is an emerging area in organizations though academics have recently ...
  • Bilateral Trade Between China and Southern Countries Using Gravity Approach: Role of One Belt, One Road 
    Haseeb, Muhammad; Ali, Mohsin; Ma, Liwen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In the new context of the One Belt, One Road, China and the countries along with the new initiative have had more in-depth cooperation in bilateral trade and expanding trade scale is the focus of China's economic development ...
  • Bizguru: A Mobile-Based Digital Marketing Guide for Elderly 
    Ahmad, Nur Zulaikha Binti Mohamed Aziyen; Shminan, Sofian Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Every country in this world including Malaysia had implemented a lockdown phase for a long period to break the deadly virus chain. Many shopping complexes and factories had suffered a huge amount of loss because they were ...
  • Board Characteristics & Integrated Reporting Quality – Evidence from Listed Companies in Sri Lanka 
    Dilhani, A.V.H.; Wijekoon, W.M.H.N. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Integrated reporting is the most recent innovation in the world of corporate reporting. It's a tool that can more accurately represent a company's ability to build value over time. In recent years, both professional and ...
  • Board characteristics and firm performance: Evidence from the Life Insurance Companies in Sri Lanka 
    Jayasundara, J.M.D.N.; Buddhika, H.J.R. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)
    Purpose: The purpose of this study is to test the hypothesis about the impact of board characteristics on the life insurance firms‟ performance in Sri Lanka. The data used for the study is derived from eight consecutive ...
  • Board Composition and Its Effects on the Financial Performance of Listed Companies in Sri Lanka 
    Gunathilake, K.S.; Aruppala, W.D.N. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Corporate governance mechanism gained considerable attention during past two decades as corporate scandals have taken place in the world. Some corporate failures in Sri Lanka made introduction to corporate governance ...
  • Board Financial Expertise and Dividend Paying Behavior of Sri Lankan Firms 
    Karunarathna, W.D.N.K.; Abeywardhana, D.K.Y. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Dividend behavior is most debatable and inconclusive issue in the corporate finance. Various theories and studies have been developed based on the dividend behavior issues but still the dividend is an unresolved corporate ...
  • Board Involvement in Corporate Sustainability Reporting: Evidence from Sri Lanka 
    Gunarathna, M.M.C.P.; Munasinghe, M.A.T.K. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2021)
    Organizations can decide what should be disclosed and what should be left out of their sustainability report, and this decision is made by the board of directors. Prior studies have found different types of relationships ...
  • Board of Directors and Insurers Profitability: Evidence from Life Insurance Industry in Sri Lanka 
    Arachchi, W. A. N. U. K. W.; Gunasekera, A. L. (Department of Finance Faculty of Commerce and Management Studies University of Kelaniya, 2020)
    Introduction – This study investigates the relationship of board of directors’ indicators and life insurers profitability in Sri Lanka for the period of 2015 to 2018. Design/ Methodology - The study is based on secondary ...
  • Board Structure Best Practices and Its Impact on Firm Performance: Empirical Evidence from Public Listed Companies of Sri Lanka 
    Priyantha, V.P.T.; Lakshan, A.M.I. (Department of Accountancy, Faculty of Commerce and Management Studies, University of Kelaniya, 2020)
    Board Structure is an important Corporate Governance mechanism, which would result in improved performance. Boards play an important role in advising top management. Purpose is this study was to examine the relationship ...
  • BRAND ADVOCACY: THE NEW SUCCESS MANTRA 
    Tiwari, V.; Sushil, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Brand influencers are the new PR gimmick for celebrity endorsements. Influencers are people who promote the brand on social media ie Facebook, Twitter, Instagram, google plus etc. They unfortunately are not able to drive ...
  • Brand Equity Model Implementation in the Milad Tower as a Tourist Destination 
    Khoshkam, Mana; Mikaeili, Mohammad Mahdi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The primary purpose of this study is to investigate the impact of brand equity to explain the Aaker brand equity model in Milad Tower as a tourist destination. The data were collected through a survey by a simple random ...
  • Brand name classifications, its strategies: an empirical study 
    Guha, S. (University of Kelaniya, 2010)
    This paper primarily presents a review of work of Brand classifications and its strategies which has published in various journals of marketing. The main theme is to relate the theory developed and it’s applicability in ...
  • Brand Page Commitment in Creating Green Purchasing Intention of Sri Lankan Young Consumers 
    Ekanayake, Gimhani; Gayathree, Poornima K. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Organisations which use social media platforms to market products and services are increasing than ever before. The brand pages of companies comprise of larger fan base and engagement of fans with the content posted on the ...
  • Brand Romance; An Upright Predictor of Brand Loyalty in Mobile Phone Market, based on University Academics in Sri Lanka 
    Bandara, K. B. U. T. K (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)
    Today, the fast-growing mobile phone industry necessitates marketers to develop strong customer-brand relationships in order to maintain a loyal customer base and prevent them from switching to other competitive brands in ...
  • Brand Value Co-creation in the Life Insurance Sector: Way Forward via Service Dominant Logic 
    Ekanayake, A.S.; Weerasiri, R.A.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)
    The underpinning logic of value co-creation in service logic is reviewed in this paper, where value co-creation theory is increasingly being addressed. Scholars are revisiting the philosophy and methods of creating value ...
  • Branding the Skills to Work with Industry 4.0 Era: A Systematic Literature Review Using Prisma Protocol 
    Pinto, Steevan; Kumar, S. Pavan; Rashmi, Uchil (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The commencement of Industry 4.0 entails considerable changes for organizations and societies and is contributing to the world having a perception being a place characterized by vulnerability, Uncertainty, Complexity, and ...
  • Broadening the Horizon of International Student Mobility Programme: Transformation of the Edutour Programme to Beyond Normal 
    Rethinasamy, Souba; Ohkubo, Tatsuhiro (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The intense advancement in globalization in the past two decades has prompted the need for internationalization of higher education. Institutions of higher learning have realigned their approaches to include initiatives ...
  • Budgeting Practices in Malaysian Small and Medium-Sized Enterprises During the Covid-19 Outbreak 
    Abdullah, Nik Herda Nik; Sanusi, Soliha; Savitri, Enni (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The pandemic Covid-19 has been transmitted to a wide range of countries, including Malaysia, and has affected large populations worldwide. This outbreak had a negative impact on the Malaysian economy due to both internal ...
  • Building a Technology Transfer Community in Malaysia 
    Mohamad, Ahmad Razif; Vinayan, Gowrie; Macintosh, Robert; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    While there is a prevailing rich body of studies on the technology transfer ecosystem and different models (i.e. Triple Helix and Quadruple Helix) that supports the commercialisation process, but what is essential is the ...

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