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Browsing Symposia & Conferences by Title

Browsing Symposia & Conferences by Title

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  • Francis, A.M.; Eldose, A.; Anjitha, G.; Athira, E.H.; Neethu, R.; Pooja Khosh, M.; Thamburu, S. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    An advertisement plays a vital role in the purchasing behavior of every customer. It also influences the consumption pattern of customers. The main purpose of this study is to find out the predictor importance of deceptive ...
  • Nyepit, Cliftton Baba Anak; Krishnaswamy, Jayaraman; Amin, Muslim (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In higher education institutions, there has been a reversed gender gap in which there are more women than males. This gender gap threatens the development of human capital which is necessary for economic growth and social ...
  • Damayanthi, G.T.M.; Welmilla, I. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    Generation gap is nothing new concept in the present work context. Generation gaps in perspectives, attitudes, and behaviors are nothing new, but they can be difficult to reconcile in the workplace. Paying lack attention ...
  • Pathy, G.S.; Ramanathan, H.N. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Gold in India occupies a special space in the life of people. It possesses utilitarian, hedonic as well as symbolic qualities. This has ensured that India regularly accounts for almost 25% of the total gold imports in ...
  • Boon, Lim Kah; Fern, Yeo Sook; Xin, Yeo Qiao; Ling, Tan Cheng (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    E-commerce is important because it can contribute to a country's economy while also providing numerous benefits to consumers. With the advent of e-commerce, consumers' purchasing habits have shifted from in-store purchases ...
  • Shahrak, Shakiba Pourasad; Brand, Serge; Taghizadeh, Ziba (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent decades, the phenomenon of globalization has caused significant changes in social and cultural norms throughout the world. Specifically, this phenomenon appeared to cause the increase of never-married women in ...
  • Bui, Thi Thao Hien; Jambulingam, Manimekalai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Franchising has become a worldwide international business activity. Companies have tried to move from conventional business models to multinational ones since the beginning of the twenty-first century in order to leverage ...
  • Saxena, Sanjive; Seth, Sunny; Jyotsna (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID pandemic jolted the world from deep slumber by forcing business units to move beyond self-defined normal and embrace, adopt and create a new normal instead. In other words, broaden the horizon of business world. ...
  • Sumarmi, Saptaningsih (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Government good governance is the most essentials performance measure that must be achieved. This is critical because, as a public servant, the government must hold itself accountable to the public. In a village government ...
  • Kumara, K.M.C.; Munasinghe, M.A.T.K. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)
    The governance mechanism of institutions is a key to the success of any institution either it is a corporate or a SME as it has a greater bearing on institutional strategies and operations. However, depending on institutional ...
  • Randhir, Rajendra; Verma, M. N. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The relationship between government expenditure and consumer behavior has been extensively studied in economics and has a rich literature available to peruse. However, the main ideation of these hitherto conducted studies ...
  • Margiono, Ari; Feranita (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Similar to many countries in the Southeast Asian region, social entrepreneurship has a long history in Thailand. Co-operative, one of the oldest forms of social entrepreneurship activities in Thailand, has been around for ...
  • Kulasekara, Shalini; Gayathree, Poornima K.; Bandara, B.S.S.U. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Advertising via social media platforms becoming popular recently due to vast increase of social media users. Social media users are daily exposed to variety of advertisements and this research explores how advertising ...
  • Dilanthi, M.G.S. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)
    The entrepreneurial sustainability is an emerging concept to reduce the environmental impact created by organizations. Thus, researching the applicability and the adaptability of the contemporary sustainable concepts has ...
  • Jamil, Nur Kamarul Hafiz; Alias, Zuraini; Muthukumarasamy, Mokana (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Green manufacturing practices (GMP) are eco-friendly practices that reduce environmental problems through production activities from the manufacturing sector. The United Nations has introduced sustainable development goals ...
  • Bathmanathan, V.; Rajadurai, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    The green concept in a business is a fast growing element driving companies and decision makers to maneuver their business to meet stakeholder’s expectations. Business practices are intense in finding key elements to ...
  • Wong, Lim Jin; Sia, Joseph Kee Ming; Ling, Tonny Heng Yew (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study attempts to investigate the influence of Theory of Planned Behavior (TPB) components on voluntary green practices adoption amongst airline passengers in Malaysia. Furthermore, this study aims to investigate the ...
  • Yadav, S.K.; Bargal, H.; Sharma, A.; Shukla, R.; Saxena, B.; Phalke, M.; Ghune, N. (University of Kelaniya, 2010)
    The retail sector of India has come-forth as one of the most dynamic and second fastest growing industrial economy with several players entering the market. But all of them have not yet tasted success because of the heavy ...
  • Fernando, P.N.D.; Buddhika, H.J.R. (International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The objectives of this study are to investigate whether the value stocks outperform the growth stocks and to identify whether there is a structural break with the end of the twenty-year war prevailed in Sri Lanka. Finance ...
  • Phalke, M.; Bargal, H.; Sharma, A.; Shukla, R.; Saxena, B.; Yadav, S.K.; Ghune, N. (University of Kelaniya, 2010)
    The banking sector plays a vital role in the development of one country’s economy. The growth of banking sector depends upon the services provided by them to the customers in various aspects. The growing trend of banking ...

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