International Conference on Business and Information (ICBI)
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Item Customer Readiness and Adoption Potential of Fintech in Sri Lanka: An Empirical Investigation Using Online Platform(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Weerasinghe, K.G.; Hettiarachchi, T.R.; de Zoysa, R.P.S.; Kethmi, G.A.P.This study investigates the readiness of Sri Lankans to adopt fintech and explores its adoption potential. The research uses demography, financial health, financial literacy, e-readiness, mental preparedness, and overall sentiment toward fintech as independent variables, with Customer Fintech Usage (CFU) as the dependent variable. The objectives were to assess the relationships between these factors and fintech usage and to build an index representing fintech readiness. Data were gathered through a structured questionnaire from a sample of 396 respondents across all nine provinces of Sri Lanka, derived from an internet user population of 1,458,000 as of January 2023. Regression analysis revealed that while demographics and mental preparedness did not show significant relationships with fintech usage, financial health, financial literacy, e-readiness, and overall sentiment positively influenced CFU. The model accounts for 42.14% of the variability in fintech usage (R-squared = 0.4214). Additionally, the findings indicate that a Customer Fintech Readiness Index can be constructed based on the supported relationships. The findings indicate that although Sri Lanka’s current fintech readiness is relatively low, there is strong potential for growth in the future as these factors continue to evolve.Item Factors Influencing the Migration Intention of Sri Lankan Apparel Industry Executives(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) De Silva, H. W.; Devadas, U. M.The apparel industries in Sri Lanka are the largest exporters of high-quality apparel products to global brands. With global recognition, migration opportunities have increased, and recently, there has been an increase in the migration tendency of Sri Lankan professionals involved in the apparel industry. However, there is a lack of research on factors influencing migration intentions in the Sri Lankan context. Therefore, this study investigates the factors influencing Sri Lankan apparel industry executives' migration intentions, analyzes their level of intention, and determines the impact of these influencing factors on Sri Lankan apparel industry executives. A study using positivist philosophy and deductive methods was conducted on 248 executive employees in the Sri Lankan apparel sector. The study utilized an individual- level survey-based questionnaire method, analyzed using descriptive statistics, reliability, normality analysis, and multiple regression to test hypotheses. The study found a significant positive relationship between push and pull factors of migration intention and the migration intentions of Sri Lankan apparel industry executives. The findings suggest that policies should be developed to retain the skilled workforce in the industry, reducing migration tendencies. These policies should include micro and macro policies related to improving working conditions and involvement in political and economic issues.Item The Potential Impact of AI-Driven Personalization on Tourist Satisfaction and Retention in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Pathirana, M. T.; Kelaniyage T. V.This study explores the impact of Artificial Intelligence (AI) on enhancing personalized travel experiences in Sri Lanka's tourism sector. Employing a qualitative research approach, data was collected through in-depth interviews with 18 tourists and focus groups with 21 tourism service providers. The study applies the Technology Acceptance Model (TAM), Diffusion of Innovations Theory (DOI), and Service-Dominant Logic (SDL) to analyze perceptions, adoption challenges, and potential benefits of AI technologies. Key findings indicate that while AI tools like chatbots and personalized recommendations can significantly enhance customer service and operational efficiency, their adoption is hindered by technical issues, high costs, and resistance to change. This research was conducted to provide strategic insights that can help stakeholders in the tourism sector make informed decisions about AI adoption. To address these barriers, the study recommends comprehensive training programs, robust technical infrastructure, customization to local contexts, effective communication strategies, and collaboration between stakeholders. The implications suggest that leveraging AI can enhance Sri Lanka's tourism competitiveness and promote sustainable practices. Future research should focus on the long-term impacts of AI-driven tourism on local communities and the role of government support in facilitating AI adoption.Item Examining the Impact of Organizational Politics on Employee Commitment: The Moderating Role of Political Skills among Public Sector Employees in Sri Lanka.(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Mayuran, L.; Thasika, T; Manjula, SThis study assesses the importance of organizational politics in shaping employee commitment, emphasizing the complex interactions between perceived politics and individual characteristics. Specifically, we examined the moderating role of political skills in the relationship between perceived politics and employee commitment. The specific impact of political skills on employee commitment related to organizational politics is an unexplored area, particularly in Sri Lanka. Therefore, this research aims to bridge this gap by not only examining the negative relationship between organizational politics and employee commitment but also clarifying the moderating effect of political skills. The present study focuses on public sector employees in Sri Lanka. Out of 400 questionnaires distributed, a total of 211 questionnaires were returned and usable. We used a convenience sampling method to capture the complexity of this relationship. The study revealed a significant negative relationship between perceived politics and employee commitment. Furthermore, our findings highlight the significant role of political abilities as a moderator, demonstrating how individuals' confidence in their abilities moderates the effects of perceived politics on commitment. Therefore, political skills positively moderate the relationship between organizational politics and employee commitment. Our study underscores the importance of organizations recognizing and mitigating the adverse effects of organizational politics on employee commitment. Additionally, it emphasizes the importance of considering individual characteristics such as political skills to effectively understand and manage workplace dynamics. This research contributes to both theoretical advances and practical implications for organizational management and human resource practices.Item Market Anomalies, Assets Pricing Models and Stock Return: Evidence from Colombo Stock Exchange(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Jayasinghe, J.A.G.P.; Pathirawasam, C.Exploring the factors determining stock prices and returns is an everlasting aspiration in the financial world. This research study aims to discover factors determining the stock return using market anomalies and asset pricing models for the Colombo Stock Exchange. The research relied upon secondary data obtained from the Colombo Stock Exchange data library and the relevant accounting data are taken from published annual reports of respective listed companies. The sample includes all common stocks except the financial sector quoted on the Colombo Stock Exchange for at least five years between 2010 and 2023. Hypothesis testing will be used to identify market anomalies, and an asset pricing model will be tested using the detected anomalies with regression analysis. It is expected to present the best asset pricing model for Sri Lankan stocks to capture the cross sections of stock returns by incorporating the existing anomalies into the basic capital asset pricing model. The conclusions of this study will be useful to all parties interested in the stock market. This study is focused solely on risk variables and the Colombo Stock Exchange.Item Downfall of Sri Lankan Cricket: Local Fans’ Perspective(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Arjun De Silva; Weerasinghe, T.D.; Maldeniya, D.Even though the most popular and the most watched game during last few decades in Sri Lanka is cricket, it has been witnessed that the cricket fans are becoming less excited about the game of cricket during last years since Sri Lankan National men’s cricket team showed a losing momentum. Hence, bridging the gap in the context with empirical knowledge, the current study attempts to identify whether Sri Lanka Cricket actually has a downfall, and if so, what caused it, from the perspective of local cricket fans. Overall design of the study is qualitative. A trend analysis was performed using secondary data related to Test and ODIs match wins/draw/tie. A total of 74 Facebook comments were collected for the public question asked from July 14 at 11:54 PM to July 21 midnight. The qualitative data analysis; conventional content analysis was performed using the Atlas.ti application software. The comments carried 118 opinions out of which 2 said there is no downfall in Sri Lankan Cricket, and 116 said different opinions of the losing trend. The trend analysis provides that there is a downfall in Sri Lanka Test/ODI National men’s Cricket over last 8 years. According to the fans’ comments; poor management strategies, sport and politics, domestic cricket (school/club) issues, individual talent related issues, issues in selection of players, and sport commercialization are the main reasons whilst player replacement succession planning issues, issues related to the infrastructure distribution, and sport celebrity nature cause minor effect on the downfall of Cricket in Sri Lanka. Accordingly, it is suggested to formalize the selection procedure of players to the national team and establish a sound mechanism to regulate sport commercialization & eradicate undue political influences.Item Service Marketing Mix and Customer Satisfaction: An Empirical Study on Motor Insurance Industry in Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Koththagoda, K. C.; Weerasiri, R. A. S.The insurance industry is one of the fasters growing service sector in Sri Lankan context. When marketing this service, due care is to be taken in the quality of the service and customer satisfaction in order to enhance the customer loyalty towards the service. Therefore, it is very much important to blending all the 7Ps of service marketing in their marketing management activities to retain the existing customers as well as to attract potential ones. This study aims to test the impact of extended marketing mix towards customer satisfaction with related to the motor insurance industry in Sri Lanka. The target population of the study was the customers of five insurance companies those are residing in Western province. The sample size was determined as 300, and convenience sampling method was applied to collect data from the respondents with a structured questionnaire. Multiple regression statistics were used to identify the relationship between the elements of services marketing mix and customer satisfaction. Findings revealed that price, promotion, process, people and physical evidence have a positively significant effect towards the consumer satisfaction. Product and place were found having no significant impact on customer satisfaction. Results provide real insight for decision-makers to understand what actually influenced for customers to turn towards insurance industry in Sri Lankan context.Item A Study of Factors Affecting the Business Success of Tourism Related Small and Medium Enterprises (SMEs) in Sri Lanka (With Special Reference to Central Province).(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Raazim, M. A. M.; Gunaratne, Y. M. C.; Nawarathna, A. M. D. B.The tourism related SMEs are facing various challenges to survive in the market and they should have the ability to adapt to the changes in the modern world including Sri Lanka. Therefore, the objectives of this study are to identify the profile of Tourism related SME business operators, to determine the relationship between the business success factors and the business success and to identify the most influential factor which significantly affects the business success of Tourism related SMEs. Primary data collected by the author from 75 Tourism related SME business operators selected using convenience sampling method in Central Province is the main source of data. Quantitative data analysis method was deployed. Eight hypotheses were developed and the findings reflect that, positive relationship between business success factors and the business success except government support which shows the negative relationship and the most significant factor for the business success was SME business characteristics.Item Assessment of the Contribution & the Relationship between Foreign Direct Investment & Economic Growth in Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Gunarathne, S. P.Foreign Direct Investment (FDI) has been identified as an important determinant of economic growth in developing countries. Accordingly, this study intends to examine the relationship between FDI and economic growth in Sri Lanka over the period of 1977 – 2016 and to assess the contribution of FDI to the Sri Lankan economy. The hypothesized relationship between FDI and economic growth was tested using regression analysis. Findings revealed that there is an upward trend of FDI over the last 40 years and the relationship between FDI and economic growth rose strongly at the beginning of 21st century. In conclusion, it can be stated that FDI has positively contributed to the economic growth in Sri Lanka.Item Impact of Service Quality on Customer Satisfaction: The Case of State Commercial Banks in Rural Economic Context(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Hennayake, H.M.G.Y.J.The products and services offered by banks are very similar. The differentiator is the level of service quality. Many studies have been conducted to explore the impact of service quality on customer satisfaction in retail banking. However; it was found that fewer studies were conducted to identify the impact of Human Related and Non-Human Related Factors of perceived service quality on customer satisfaction with special reference to rural economic contexts. Alongside the research context briefed, the key purpose of this study was to examine how perceived service quality factors impact on Customer Satisfaction. Data were collected through a sample of 210 respondents from Puttlam District. A deductive approach was employed to construct the conceptual framework and accordingly hypotheses were formed. Survey method was followed for the data enumeration and SPSS 20 software package was used for data analysis. The hypotheses were tested using Co-relations and Regression analysis. The findings revealed that the Human Related Factors of perceived service quality has a greater impact on customer satisfaction whereas Reliability and Responsiveness are the most influential factors on customer satisfaction. Managerial implications and the research propositions were suggested for the service marketing sphere at the conclusion.