International Conference on Business and Information (ICBI)

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A Conceptual Review on Effectiveness of AI-generated Content on Customer Experience; Special Reference to Social Media Platforms
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Piyumali, M.; Hewapathirana, N. T.; Bandara, B.S.S.U.
This paper reviews the impact of AI-generated content on customer experience on social media platforms, focusing on automation and personalized consumer engagement with the key aspects. The review examines current literature to identify critical factors for leveraging AI technology in social media content creation, addressing both the benefits and potential drawbacks, including emotional authenticity and ethical concerns. Further, the articles that were referred from the indexed journals account for over 25 papers. When looking for the articles, the terms "generative AI," "AI-generated content," and "customer experience" were entered as keywords. In conclusion, this study's deductive approach reviews the concepts and empirical contributions. AI can enhance consumer engagement through personalized experiences and increased efficiency. However, concerns about emotional authenticity and ethical considerations need to be addressed. The study emphasizes the need for ethical AI practices and robust evaluation methodologies. The review is conceptual and may lack empirical data to support some findings. Further the findings will be changes based on the generative AI platforms as well. The paper highlights the importance of interdisciplinary collaboration to understand the interplay between AI, content creation, and consumer experiences. It emphasizes the need for ethical AI practices and robust methodologies to evaluate AI-generated content's impact on user experience.
A Narrative Exploration of Quality in Higher Education
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Chathurangani, D. S.; Wickramasinghe, C.N.
The pursuit of quality in higher education is a complex challenge driven by diverse stakeholder perspectives, such as staff, students, and employers. This study investigates quality in higher education through a narrative review of recent literature. The review explores the perceptions and implementations of quality initiatives across various contexts. The methodology includes a narrative review of journal articles published between 2014 and 2024, retrieved from databases. Key findings reveal a significant disconnect between stakeholders' definitions of quality, challenges balancing accountability with genuine improvement, and cultural and contextual barriers in applying Western quality models globally. The study underscores the necessity for a strategic approach that integrates quality processes to foster a culture of continuous improvement and academic excellence. It also reveals the emerging concept of quality work, which focuses on academic staff's practical, everyday efforts in enhancing educational quality and improving student achievement. The study contributes to the ongoing discourse on quality in higher education by identifying gaps in quality-related practices and proposing future research directions, including the role of cultural contexts and integrating quality enhancement processes for holistic institutional improvement and academic success.
Academic Success among Trincomalee Campus Management Students: Exploring Academic Self-Efficacy, Technological Self- Efficacy and Prior Learning in Accounting Education
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Delima, V. J.
This study examines the multifaceted factors influencing academic success among first-year management students at Trincomalee Campus, Eastern University, Sri Lanka, focusing on the roles of Academic Self Efficacy, Technological Self Efficacy, and Prior Learning. Through a comprehensive analysis incorporating demographic profiles, survey responses, and regression modelling, the study elucidates the interplay between these variables and their impact on students' performance in accounting education. Results reveal a positive correlation between Academic self-efficacy, Technological self-efficacy, and academic success, underscoring the pivotal role of students' confidence in their academic abilities and technological proficiency. While Prior Learning also contributes to academic achievement, its influence appears comparatively weaker. These insights highlight the importance of cultivating a supportive learning environment that enhances students' confidence and proficiency in key academic and technological domains to optimize their academic outcomes in accounting education. The study contributes to the understanding of factors shaping academic success and informs targeted interventions aimed at fostering student empowerment and excellence in accounting education.
Adaption of Information Technology Systems on Success of Supply Chain Management in Apparel Industry of Sri Lanka
(University of Kelaniya, 2014) Ubayachandra, E.G.; Rathnasooriya, W.A.S.; Wijayaratne, W.A.M.C.
The research topic “Adaption of Information Technology Systems on success of Supply Chain Management in Apparel Industry of Sri Lanka” discussed in this research paper. This study aims to identify the degree of application of information technology in supply chain management in the apparel industry. Also the study will cover the problems encountered in implementations of supply chain management and finding out the requirements for successful IT implementations in Supply chain management. As such the problem centered in this study was how far information technology is used by the appeal industry in case of its supply chain management. Also the notable research gap identified by the researcher was what factors have affected implementation of Information Technology systems and to what extent the apparel industry uses IT systems in its Supply Chain Management. IT was filled by the research. The key objective researcher attempted to achieve was to examine practice of IT in supply chain management. It was followed by the three specific objectives. Consistent with the objectives of the research, four research questions were raised and mainly such as what is the degree of applying IT solutions in Supply Chain Management followed by two other questions were raised. Based on the variables represented in the conceptual framework, five hypotheses were formulated. Therefore empirical evidence was analyzed quantitatively and qualitatively. Mainly deductive approach was used as the research approach. Both descriptive and inferential statistics were used in presenting and analyzing the data. Inferential statics such as regression and correlations analysis were used to determine relationship between relevant variables. There are ten number of findings made. The degree of applying IT solutions in supply chain management is somewhat average in the Sri Lankan apparel sector. The adaption of IT systems needs to get further competitive advantage and other benefits in the supply chain management. Finally eleven recommendations were made and twenty suggestions for future researchers pointed out.
Adoption of Digital Marketing in MSME: A study in Coimbatore, Tamil Nadu.
(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Varghese, J.; Sudhahar, J. C.
Today, information technology has nationally as well as globally turned over the entire working atmosphere. Electronic commerce paved a new way into the common people’s lives on the way how products and services are bought and sold in entire world market. Digital revolution has been changing the entire world style fundamentally. The purpose of the study is to generate an insight on the digital marketing adoption and whether it has been fully involved into the Tier III city like Coimbatore, Tamil Nadu. Internet marketing and advertising are typically used as a replacement for the earlier traditional types of advertising such as radio, television, newspapers and magazines. The methodology adopted for the study as Scheduled Questionnaire with convenient sampling. The study spreads out in showing a clear cut picture on the important platform of digital market with its benefits and finally suggesting the new entrepreneurs to get into the marketing field without burning their hands in the competitive business environment.
Adoption of JIT System in Tire Industry in Sri Lanka
(University of Kelaniya, 2014) Ubayachandra, E.G.; Rathnasooriya, W.A.S.; Weerabahu, W.M.H.P.
This research paper aims to explore and understand the contextual factors that have significant impact on the use of innovative manufacturing practice like Just-In-Time (JIT) in the tyre industry. This system is used to replace the implementation of JIT method in tyre manufacturing industry instead of employing more labor because the other competitive tyre manufacturing industries have practiced this method and they have come to a higher profitable level. The tyre industry profitability has been eroded by rising labor cost, increasing number of rivals and constantly changing customer demand. Many manufacturing firms have looked into innovative manufacturing systems to remain profitable. As a result, transforming business by implementing new manufacturing practices has been applied. JIT) production system represents one such new technology. The sole problem addressed in what factors affecting the adoption of Just-In-Time (JIT) system in Sri Lankan tyre industry. However, it is unclear what the necessary step might be, and what type of factors have significantly impact on the use of JIT system as a whole. This will be an interpretive research study using quantitative and qualitative data collection techniques. A preliminary conceptual model has been developed based on literature review and relevant theories were guided to carry out the research.
Advertisement Appeals and AIDA Principle: A Correspondence Analysis Purview
(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Chacko, C.P.; Menon, G.S.; Paul, F.; John, E.; Nizar, N.; Suhail, M.; Nizam, H.
Advertisement is an effective tool used to create positive opinion among the consumers about the brand/product. Advertisement has a significant impact on the consumer at a subconscious level. The primary purpose of this study is to find the correspondence between the various advertisements appeals associated with the outcomes. And this study has examined the relationship between appeals and outcomes in a multi-dimensional space. Five appeals have been taken and the perception of these appeals has been ranked. Questionnaires were used to collect the data. The research design was descriptive in nature. The target population for the present research is focused on youth in the age group of 19-30 years and the number of respondents selected for conducting the study was 114. When correspondence analysis test was conducted, it was found that humor is highly associated with interest, desire is highly associated with rational and sensuality, humor is closer to attention, fear is closer to action, bandwagon is closer to action and desire which signifies that different advertisement appeals have different perpetual impact on consumer buying behaviour.
Affective Commitment: The Role of Work-life Balance and Organizational Pride (with special reference to XYZ Glove Manufacturing Company in Sri Lanka) 25
(Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020) Nadeeshani, M. H. C. S.; Nishanthi, H. M.
For any organization, ensuring the employment of a committed work force is detrimental for their future success. Of which creating an affectively committed employee is even harder. Even though many determinants of affective commitment and work-life balance (WLB) have been extensively researched, the impact of organizational pride on these main variables were not significantly visible especially in the Sri Lankan context. Hence, the major purpose of this study was to identify the impact of WLB on affective commitment by exploring the mediation of organizational pride. The current study is a cross sectional study comprising a sample of 134, junior executive and above level, employees in XYZ Company. The data was gathered using the simple random sampling technique through a standard questionnaire that was distributed via google doc. and paper – pencil surveys. The hypotheses were tested using the Pearson correlation coefficient, linear regression analysis. Findings revealed that WLB has a significant positive impact on affective commitment as well as organizational pride. Further, it was revealed that organizational pride has a significant impact on the affective commitment of junior executive and above level employees in XYZ company. Apart from that, organizational pride partially mediated the relationship between WLB and affective commitment. Hence, it is concluded that organizational pride has a considerable impact on enhancing the relationship between WLB and affective commitment.
Agility for Competitive Performance, Driven by Digital Technologies: A Systematic Literature Review with Special Reference to the Apparel Supply Chain
(Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023) Emmanuel, S.; Jayarathne, A.; Herath, R. P.
One emerging theme in the practitioner literature argues that the future supply chain will be agile and produce significant supply chain competitive performance advantages despite the world becoming more complex and uncertain. Achieving supply chain competitive performance is made possible in large part by developments in digital technologies. This systematic review paper aims to determine how agility and digitalization affect supply chain performance. A comprehensive literature review was done, covering the years 2005 through 2022, and it included the analysis of 149 articles. The results highlight the connection between supply chain competitive performance and digital technology, information, and agility. The evaluation also highlights the significance of addressing opportunities and challenges in the supply chain with such technology and abilities. A fresh model of supply chain performance and agility is presented for study. The authors of this ground-breaking study systematically reviewed the literature that links agility and digitalization to competitive performance. This research will aid apparel industry professionals in planning for the future of the supply chain and provide researchers with a framework for foreseeing the role that digital technologies will play in that chain.
AI Evolution: Assessing Maturity, Addressing Challenges, and Seizing Opportunities
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Umar Baki, N.; Mohd Rasdi, R.
This article investigates the impact of AI-based automation technologies on workplace maturity levels, emphasizing the challenges and opportunities arising from their integration. Utilizing triangulation approaches, six case studies from various service industries, such as consulting, insurance, e-commerce, healthcare, education, and telecommunications were analyzed, focusing on the phases of experimentation and optimization in AI application. The primary challenges identified include ethical and legal concerns, resource constraints, resistance to AI adoption, and complexities in human-AI relationships. Conversely, the implementation of AI offers benefits such as increased productivity, enhanced customer satisfaction, and improved safety protocols. These findings are particularly relevant to the Sustainable Development Goal (SDG) of decent work, suggesting that AI can significantly contribute to equitable, inclusive, and sustainable economic growth by improving job conditions and workplace quality. The study provides practical insights for policymakers to develop incentives and regulations for Industry 4.0, promoting a holistic approach to AI utilization. Human resource professionals can leverage this research to devise tailored strategies based on their organization's AI maturity level, addressing challenges and seizing opportunities to advance AI implementation efforts. This study highlights the dual impact of AI in the workplace, demonstrating its potential to both disrupt and enhance various organizational practices, and aligns its findings with the global focus on promoting equitable employment opportunities.
AI Tools Adaptation on Student Performance in the Higher Education Industry of Sri Lanka: A Systematic Review
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Ediriweera C.; Yatigammana M.R.K.N.
The main purpose of this study is to identity the use of AI tools in promoting student performance in higher education institutions. This study followed a systematic literature review method. A total of 101 articles were selected for the final analysis process. These were followed the inclusion criteria decided by the researcher. Four themes were developed based on the research questions. First theme was the impact of AI tools on student performance in higher education institutes. According to analysis, it was identified that use of AI tools can enhance the learning process and student engagement which can improve the student performance. Main AI tools used in higher education were Chat GPT, and Gen AI which was identified under the analysis of second theme. According to the analysis, the main Perceived Benefits of using AI were effective learning and teaching process, and personalized learning facilities. However, there were several ethical issues in universities in using AI for education (Theme 03). Further, it was highlighted that positive attitudes and investment in infrastructure is crucial for implementing AI in higher education. Based on the findings, it was suggested that the Sri Lankan policymakers and university administrations should develop policies to promote ethical use AI tools (ChatGPT) to promote student performance. Providing training sessions for both students and educators on effectively using Chat GPT and Gen AI for research, collaboration, and assignment assistance can further enhance learning outcomes. In future, researchers can incorporate demographic factors and socio economic to identify its impact on use of AI tools in education.
An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka
(2010) Dissanayake, D.M.R.; Wanninayake, W.M.C.B.
Sri Lanka is one the fast growing markets for the mobile communication service, and it is nearly 1.2 millions of subscribers are found in Sri Lankan market by 2008 ( TRC statistics: Sri Lanka 2008). Currently there are five industry competitors operate in this market, and it has found an aggressive competition over each other in terms of service factors and value proposition. As a result of that the switching behavior of customers has been frequently happening alone with strong customer bargaining power. This study was focused on the switching behavior of prepaid customers, and 150 respondents were selected under stratified probability sampling method. Data were collected through structured questionnaire alone with Likert scale. Two sets of independent variables were identified as per the literature reviews namely service failure factors and value proposition factors. An inferential statistical analysis was used to analyze the collected data. The ?Logit Regression Model? was used to test three hypotheses developed to test the switching behavior impacted by service failure and value proposition factors. Data analysis revealed that the value proposition factors had more impact on brand switching behavior than service failure factors. However, both value proposition and service failure factors were not found a significant impact on switching behavior among pre paid customers.
An Empirical Analysis of The Firm-Specific Internal Factors on the Profits of Insurance Companies in Sri Lanka
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-11) Hansini, W.W.; Sudasinghe, S. L.; Fernando J.A.H.P.
The insurance sector plays an important role in the national economy, managing risks and providing financial security. The goal of every company is to achieve optimal profit. Profits are important to investors and management as sources of dividend payments and growth. For insurers and regulators, profits provide additional protection against insolvency. Therefore, companies must identify the factors that affect their profits. This study investigates the impact of premium income, claim expenses, risk-based capital, underwriting results, and investment return on the profit of life and general insurance companies in Sri Lanka. The study sample consists of all life and general insurance companies in Sri Lanka from 2016 to 2022. A quantitative approach is used for this study. Independent variables include premium income, claims expenses, risk-based capital, investment returns, and underwriting results. Profit is considered the dependent variable in the regression model. Descriptive analysis, correlation analysis, and panel data regression are used to analyze the data in this study. As a result, the profit margin of insurance businesses in Sri Lanka would be greatly impacted by premium income, claims expenses, risk-based capital, investment return, and underwriting performance. The regression results could not reject every null hypothesis for the life and general insurance industry. More specifically, neither model rejected the null hypothesis that claimed that profit is not much impacted by risk-based capital and investment return. The analysis showed that underwriting outcomes, claims costs and premium income significantly affect profit.
An Empirical Investigation Into Determinants of Success of Foreign Financed Development Projects in Sri Lanka
(2010) Ubayachandra, E.G.; Silva, H.W.N.S.
By this empirical study it was aimed to investigate into the factors that affect the success or performance of foreign financed community based development projects in Sri Lanka. Out of the 548 existing project implementing organizations (Action Plan 2006) for the convenience of the analysis 64 organizations covering 15 districts were taken into consideration. The selected organizations are mixed with UN organizations, government and semi-government ventures,international NGOs, local and national NGOs. For collecting data 250 questionnaires which were received back without rejection were administered among the selected organizations. The key purpose of the study was to evaluate the influence made by identified couple of factors on success of considering projects. Specific objectives were to examine the interrelationship between main two factors and to identify the influence made by infrastructure facilities on success of these projects. For this purpose three research questions were addressed. They are; what is the degree of influence made by two factors on success? What is interrelationship between two factors? What is the influence made by infrastructure facilities on success? Success of the projects was estimated in terms of allocation of resources, goal attainment and other impacts associated with productivity and quality improvement. Univariate analysis and Byvariate analysis were employed in analyzing the data. Furthermore, "t" test and "F" test were applied fortesting respective two hypotheses. In computing P value it was considered that for high significant level should be equal to 0.05 and for significant level a should be equal to 0.10. For more clarification SPSS computing software version was associated. As indicated by the results of discussion it was noted that though both endogenous factors and exogenous factors make influence on success of projects, a dominant and vital role is played by endogenous factors in determining the performance of community based development projects in Sri Lanka. Thus a great attention should be paid on endogenous factors in strategically planning and implementing these projects.
AN EMPIRICAL STUDY OF THE RELEVANCE OF ACCOUNTING INFORMATION ON INVESTOR?S DECISIONS
(2010) Perera, R.A.A.S.; Thrikawala, S.S.
Recent empirical work has suggested that Accounting Information (AI) have lost their relevance to investors significantly over the past few decades. AI contained in financial statements to be accurate and transparent enough to provide an indication of a business performance and financial condition to decision makers including investors. According to the present empirical evidence, investors tend to focus on information other than the published accounting information such as non financial information, short term capital gains and tend to be speculative or irrational for unusual events. Therefore, this study attempts to addresses the relevance of AI on investor?s stock market decisions in Commercial Banks registered under Colombo Stock Exchange (CSE) in Sri Lanka. The relevance of accounting data was measured by correlation coefficient between Market Price per Share (MPS) and selected accounting information such as Earning per Share (EPS), Return on Equity (ROE) and Earning Yield (EY). The data analysis was based on the AI in the published financial statements of Commercial banks registered under CSE. It covers a period of 5 years from 2006 to 2009. According to the findings there is a relationship between Accounting Information and Market Price per Share. Further it revealed that investors still consider Accounting Information which contain in the published financial statements of Commercial Banks registered under CSE for the stock market decisions in Sri Lanka.
An Examination of Valuers’ Perceptions on Property Valuation during an Economic Crisis: Evidence from Sri Lanka
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Mendis, B. S. N.; Perera, T. G. U. P.
Uncertainty, an inherent characteristic of property valuation, is a common phenomenon that cannot be avoided. Nevertheless, the material uncertainty in property valuation should be treated with special professional consideration by valuers. Most recently, Sri Lanka faced a severe economic crisis, increasing the likelihood of presence of material uncertainty in the valuation process. This paper aims to investigate whether there was an abnormal uncertainty in property valuation during the economic crisis of Sri Lanka and to identify the behavioural changes of professionals prompted by the crisis. Data for the study was collected through semi-structured interviews with 12 professional valuers who were selected purposively and analyzed using thematic analysis techniques in conjunction with the theoretical lens of prospect theory. The findings revealed that the valuers indeed experienced abnormal uncertainty in property valuation due to the economic crisis, leading to behavioural changes in valuers which were more subjective in nature. This paper recommends establishing a framework for addressing abnormal uncertainty in property valuation to ensure consistency within the profession. Furthermore, it recommends further investigations into abnormal uncertainty regarding specific property categories and valuation types, including statutory valuations.
An Exploratory Study On Understanding The Influence Of Hedonic Motives In Fashion Retail Websites On Emerging Impulse Customer Decisions – A Concept Paper
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Nisansala, K. T. D.; Samarasinghe, G.D.; Mudalige, D.M.
The concept paper proposed here is leading to conduct an exploratory study on “understanding the influence of hedonic motives in fashion retail websites on emerging impulse customer decisions”. This study can be recognised with its novelty as the empirical gap of the related study led to understand the research problem as “there is no a scientific research has been conducted to access the influence of hedonic motives in fashion retail websites influencing impulse customer decision making”. The conceptual framework of the research was developed under the consideration of theoretical gap identified in the literature review. The application of “Technology Acceptance Model (TAM)” highlighting perceived enjoyment (PE), perceived usefulness (PU) and perceived ease of use (PEU) were identified as independent variables to test the dependent variable; “impulse customer decision in fashion retail sector” under exploratory methodology. There will be 20 structured interviews along with 10 live eye-tracking sessions to be conducted in order to collect data and to analyse the collected data in a thematic manner to understand how hedonic motives drive impulse customer decisions in fashion retail sector. This proposed exploratory study will be a gateway to conduct a positivistic, experimental study in the future for more scientific understanding.
AN INFORMATION ENABLED WORKFLOW ENGINE
(2010) Weerakoon, W.A.C.; de Silva, C.H.
Today most of the workflows of document/information processes or transactions are managed by the systems build on IT infrastructure of an establishment. Workflow Management can be done best, by fully or partially automated tools that combine human and machine based activities. This paper presents the entire life cycle of the development process of such a partially automated tool, the Document/Information enabled Workflow Engine (WFE) and its integration in to the Content Management Solution (CMS) of a reputed software vender. A workflow engine, the generator and the coordinator of document/information enabled workflows, have been designed, implemented and integrated into the company?s Content Management Solution, as an effort to improve application reliability and availability throughout the enterprise. This approach standardizes the user?s software packaging process provides automated document/information enabled workflows, which can be used for rapid deployment and flexible execution of edocumentation processes thereby tying the people, systems, organizational knowledge and goals to congregate into comprehensive, efficient processes, reducing the administrative overhead. In the development process unified modeling approach has been used, which not only provides a methodology for the software development process, but also combines best practices and processes together with the Unified Modeling Language?s notations and diagrams for better understanding Object-Oriented Concepts and system development, in the context of effective management of information.
AN INVESTIGATION INTO THE CONTRIBUTION OF INSTITUTIONAL CULTURAL PARADIGMS TO THE EFFECTIVENESS OF POSTGRADUATE PROGRAMS: A COMPARATIVE STUDY OF UNIVERSITY OF MORATUWA AND UNIVERSITY OF KELANIYA
(2010) Subasinghe, R.; Wickramasinghe, V.
Although the state university system of Sri Lanka requires undergraduate degree programmes to be provided free of charge, postgraduate degree programmes and other services such as consultancy and research and development can be provided on income generating basis. Nevertheless, evidence suggests that the state university system is not operating up to its potential in providing commercially viable postgraduate programmes on profit making basis. This research questions whether the institutional cultural paradigms prevailing within the state university system impedes it from achieving strategic organizational objectives of survival, self-sustainability and growth. The study investigates and compares institutional cultural paradigms and effectiveness of postgraduate programmes of University of Moratuwa and University of Kelaniya, and investigates whether a particular paradigm is conducive for achieving strategic objectives than other cultural paradigms. For the study, a random sample of 100 senior academic and administrative staff responsible for postgraduate programmes of Faculty of Engineering, Architecture, and Information Technology of University of Moratuwa, and a random sample of 100 senior academic and administrative staff responsible for postgraduate programmes of Faculty of Science, Commerce and Management, Social Sciences, Humanities, Post Graduate Institute of Pali and Buddhist Studies, and Post Graduate Institute of Archaeology of University of Kelaniya responded. The institutional culture was measured based on the dimensions proposed by Denison and Mishra (1995) that consist of four dimensions, namely Consistency, Adaptability, Involvement and Mission. The effectiveness of postgraduate programmes were measured based on the dimensions proposed by Cameron (1978) that consists of four dimensions, namely, Academic (Academic Development of students, Professional Development of Lecturers, Ability to acquire source), Morale, Adaptation to the External Environment and Field outside Programme. It was found that University of Moratuwa has more conducive institutional culture compared to University of Kelaniya, although certain Faculties of Unniversity of Kelaniya have scored higher in some institutional cultural dimensions compared to the Faculties of University of Moratuwa. A similar trend was observed in aspect of the effectiveness of postgraduate programmes as well. The research shows that healthy cultures lead to better effectiveness and technology oriented universities have comparatively conducive cultures that lead to greater effectiveness. This research will lay the foundation for future research into other factors influencing effectiveness and dynamics of existing cultural paradigms.
Analysing the Factors Affecting to Women’s Engagement in Sri Lankan Labor Force
(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Nanayakkara, N. W. H. G. K. K.; Hewaarachchi, A. P.; Kavinga, H. W. B.; Wijebandara, W. A. C.
Women's engagement in the workforce is a key factor in driving economic growth in Sri Lanka. Despite the country's advancements in recent years, women still face significant challenges that prevent them from fully participating in the workforce. The objective of this study is to explores the potential labor force of women in Sri Lanka and the factors affecting their participation, using data from the Labor Force Survey 2021. Analyzing data from 41,171 women out of 77,869 individuals using a binary logistic regression model, the study considered factors such as marital status, education level, age group, relationship to the head of the household, district, sector, ethnic group, religion, Sinhala literacy, and English literacy. The results showed that all the variables except for Religion, are statistically significant. Married and widowed women are less likely to participate in the labor force compared to never-married women, while separated and divorced women are more likely to participate. Women in districts like Nuwara Eliya, Kilinochchi, Kurunegala, Anuradhapura, Badulla, and Rathnapura have higher labor force participation rates. There is a notable gender gap in labor force participation, with males participating more actively than females; over half of the working-age female population remains economically inactive. Females constitute most of the unemployed demographic. Despite being more prevalent in urban and rural areas, labor force participation rates are higher in the estate sector. Most women abstain from job searches due to household responsibilities and education levels. Nearly half of discouraged women are concentrated in younger age groups, with 26% aged 25-34 and 21% aged 35-54. The study underscores the necessity of policy interventions to address barriers to women's labor market participation, especially in household duties and education, to enhance Sri Lanka's female workforce potential and contribute to its economic and social development.