International Conference on Business and Information (ICBI)
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Item Methodological Specificities and Possibilities of Application of Tourism Market Research via Internet(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Andrlic, B.; Serzhanov, V.; Hak, M.Today's market conditions have imposed a growing part of business with the support of information systems. Timely information becomes an increasingly important resource that gives the company a competitive edge. As the information market is subject to constant changes, the success of an individual tourism subject is based on continuous monitoring of these changes and fast adaptation to them. Accelerated technological and technical development has certainly improved some business processes, but has also conditioned some modification of marketing research techniques in tourism. Methods used in paper to investigate this problem are analysis, synthesis, comparasion and deduction. Data collection is made through Internet databases and also on the field in sample of tourist subjects Authors analyzed consumer behaviour of participants on the online tourist market in order to make marketing decisions more efficiently using numerous market research techniques. With the development of new technologies and the Internet, there has been a modification of traditional methods in modern methods that make up the e-marketing information system (CRM; ERP, MIS), which is main focus of this paperItem Adaption of Information Technology Systems on Success of Supply Chain Management in Apparel Industry of Sri Lanka(University of Kelaniya, 2014) Ubayachandra, E.G.; Rathnasooriya, W.A.S.; Wijayaratne, W.A.M.C.The research topic “Adaption of Information Technology Systems on success of Supply Chain Management in Apparel Industry of Sri Lanka” discussed in this research paper. This study aims to identify the degree of application of information technology in supply chain management in the apparel industry. Also the study will cover the problems encountered in implementations of supply chain management and finding out the requirements for successful IT implementations in Supply chain management. As such the problem centered in this study was how far information technology is used by the appeal industry in case of its supply chain management. Also the notable research gap identified by the researcher was what factors have affected implementation of Information Technology systems and to what extent the apparel industry uses IT systems in its Supply Chain Management. IT was filled by the research. The key objective researcher attempted to achieve was to examine practice of IT in supply chain management. It was followed by the three specific objectives. Consistent with the objectives of the research, four research questions were raised and mainly such as what is the degree of applying IT solutions in Supply Chain Management followed by two other questions were raised. Based on the variables represented in the conceptual framework, five hypotheses were formulated. Therefore empirical evidence was analyzed quantitatively and qualitatively. Mainly deductive approach was used as the research approach. Both descriptive and inferential statistics were used in presenting and analyzing the data. Inferential statics such as regression and correlations analysis were used to determine relationship between relevant variables. There are ten number of findings made. The degree of applying IT solutions in supply chain management is somewhat average in the Sri Lankan apparel sector. The adaption of IT systems needs to get further competitive advantage and other benefits in the supply chain management. Finally eleven recommendations were made and twenty suggestions for future researchers pointed out.