International Conference on Business and Information (ICBI)

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    Generation Gap in Store Selection Criteria of Gold Buyers: An Empirical Examination of Gold Buyers belonging to Liberalized and Non- Liberalized Era in India
    (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Pathy, G.S.; Ramanathan, H.N.
    Gold in India occupies a special space in the life of people. It possesses utilitarian, hedonic as well as symbolic qualities. This has ensured that India regularly accounts for almost 25% of the total gold imports in the world. The study is an attempt to identify the impact of cultural dynamics on gold store (Jewelry) selection behavior. The population was classified into pre and post-liberalization generation by dividing into those born before 1976 and after 1976. This was based on average marriage age for females. Though the legal age for marriage for females in India is 18, actual average marriage age for females in India is 20 to 22. The generation born in 1976 would turn 20 by 1996, meaning that the marriage of women belonging to this generation would have happened well after the fall outs of globalization would have started to impact the economy. In order to reduce the impact of external factors on the result samples were chosen from the same socio-economic background i.e. one sample belonging to each of the generations were selected from the same family. A snowballing sampling methodology was adopted. The data was collected using a structured questionnaire. The store selection variables considered under the study were broadly classified into internal and external. Internal includes statements as I buy gold from the same store, I have a list of stores that I trust I choose from among them based on the situation and I take a decision based on opinions of friends and family. The external factors considered were I take a decision based on the attractiveness of advertisements, I take a decision based on promotion and offers. The data was collected from a total of 105 families (210 respondents). The study brought out that cultural dynamics has an influence on store choice behavior. The study couldn’t find any difference between the different attributes contributing to store selection among the pre-liberalization generation. While among the post-liberalization generation though there are differences. The study concludes by stating that cultural dynamics have an impact on store choice behavior. It also opens up a research gap, as the influence of cultural dynamics on other processes of consumer behavior can be probed into as well.
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    The Utilitarian Perception of Gold by Women - A Perception Mapping of Women in the Pre and Post Globalization Era.
    (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Pathy, G. S.; Ramanathan, H. N.
    Gold has always been one among the most valued assets since time immemorial. There are very few studies in the field of management which has attempted to identify the reasons for gold purchase or gold buyer behavior. Studies from the field of anthropology have proved that among the most important reasons for the demand for gold jewelry in India is culture. Kerala is considered as the epicenter of Gold consumption in India. India saw major economic transformations during the 1990s when the then Govt. decided to open up the economy through the economic reforms. Globalization can have far-reaching impact on culture. This change in culture can have an impact on the perception towards gold among the younger generations, particularly those who have grown up after the reforms in India. In this context the purpose of the present study was to identify the difference in perception towards utilitarian factors of gold among two generations of customers, in Kerala using perceptual mapping technique. Multi-dimensional scaling was used to map the perception towards utilitarian values associated with gold ornaments. The perception of the population born after 1976 and before 1976 was plotted separately: this was done to identify the change in perception. The results of the mapping indicate that there are changes in the way both the generations perceive utilitarian values of gold. Younger generations are more materialistic in their approach, while the previous generation perceived it as a thing of value. The study throws open the possibility to investigate the difference in perception of customers based on the other dimensions of gold demand as hedonic and symbolic values.
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    Impact of Human Resource Management Practices and Culture on Promoting Academic Entrepreneurship in Sri Lanka
    (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Perera, L.N.S.; Senarath, S.A.C.L.
    Academic entrepreneurship has been identified as the third mission for the universities, and recognized that there are opportunities for earning extra income through commercialization of university research and innovations. Many universities in the world adopt different academic entrepreneurship strategies and to promote them internal organizational environment has a major influence. Specially the human resources management practices and the entrepreneurial culture of the universities. Sri Lanka is a developing nation interesting in promoting academic entrepreneurship in public universities. In promoting academic entrepreneurship in these universities, authorities needs to identify how the internal environment will impact on it from Sri Lankan context. However, there is a lacuna of research which have been done to identify this relationship. This study intends to fill this gap by identifying the impact of present human resource management practices and university cultural on promoting academic entrepreneurship strategies adopted by the public universities in Sri Lanka. The study used deductive methodology and developed two declarative hypotheses on human resource management systems and organizational culture to identify its impact on entrepreneurial strategies adopted by universities in Sri Lankan. This quantitative study was conducted using four public universities in the western province, Sri Lanka. Primary data were used for the analysis and the primary data collected through structured questionnaires and interviews. Finally, outcomes of this research identified that human resource management systems and organizational culture contribute to promote academic entrepreneurship in Sri Lanka public universities.