International Conference on Business and Information (ICBI)

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Subject: search.filters.subject.Business Performance

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    Comparative Study of Impact of Innovation on Business Performance of Dlog PLC and Mtel PLC
    (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Herath, T.; Rajapaksha, U.G.
    Telecommunication is one of the competitive and innovative industries in Sri Lanka. The current study is conducted with the objective of examining the relationship between innovation and business performance and to identify what gives Dlog PLC the superior business performance compared to Mtel PLC in term of product innovation and marketing innovation comparatively. Research strategy was considered as survey method. Product innovation and marketing innovation are considered as independent variables. Business performance is considered as dependent variable. The target population is customers of Dlog PLC and Mtel PLC. Sample profile of 70 is selected for the collection of quantitative data through semi-structured questionnaires using simple random sampling method. The data was analyzed using ordinal logistics regression analysis model with the aid of SPSS. The final outcome of the research shows product innovation has more impact on business performance of Dlog PLC than marketing innovation compared to Mtel PLC.
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    A Study on factors Influence Customer Retention towards XYZ Airlines
    (Faculty of Commerce and Management Studies, University of Kelaniya, 2015) Gunasekara, M.A.N.P.
    Since the last decade, customer retention has been a central issue in management, and marketing decisions of firms. This phenomenon is good for the general well-being of the firms. Benefits of customer retention from a different perspective, especially from that of economic, cannot be over-emphasized as they culminate in the overall profitability of firms. The open skies policy in the air transport industry all over the world sparked intense competition and has witnessed a proliferation of airlines into the industry. This reminds us of the deliberate workable strategies aimed at not only acquiring customers, but also keeping them. Several studies have been conducted to identify the relationship between customer satisfaction and business performance in the airline industry but less from the customer retention perspective. The aim of this study was to find out the impact of customer retention in xyz airlines on business performance. In that case customer retention acts as a mediator variable in the model. A quantitative method and survey questionnaire were used to investigate the problem. The survey design was a cross-sectional non-experimental study of 100 respondents which was sampled by using a random sampling technique. Exploratory data analysis and correlation analysis were used. The analysis of the study clearly exposed that all the six constructs used in the study namely; customer satisfaction, switching cost, price perception, customer loyalty, perceived service quality and customer service are significantly and positively associated with business performance. Despite limitations like generalizability, the findings of this study provide evidence that airline industry professionals are required to work closely with these strategies, especially with Airline Service Quality and Airline Switching Barriers. It is essential to fine-tune the strategies to reflect the exigencies of the time.
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    STRATEGY FOR ACHIEVING ECOLOGICAL SUSTAINABILITY WHILE IMPROVING BUSINESS PERFORMANCE: A FIELD STUDY IN TEXTILE & CLOTHING INDUSTRY
    (2010) Gamage, T.C.; Abeysinghe, D.
    World is focusing its attention on corporate environmental responsibility than ever before. Expanding economic activities has been accompanied by growing concerns about global warming, climate change, energy security and scarcity of natural resources. While industries are showing greater interest in environmentally benign manufacturing and are undertaking a number of corporate social responsibility initiatives, a quantum leap in improving environmental performance cannot be observed, due to the incompatibilities between expected business performance & initial investments needed in achieving such a goal. These incompatibilities may serve as obstacles for corporations? response to ecologically sustainable business practices. Ecologically sustainable manufacturing results cost efficiency and productivity; delivery of market innovation through new market opportunities and differentiation for profitability; and creating competitive advantage through compliance with regulatory bodies. To survive, thrive, and to be distinct in a competitive business environment, industry must be restructured and existing and breakthrough technologies must be more innovatively applied to realize green growth. This should involve a paradigm shift in the business scenario and integrate ecologically sustainable business practice efforts into the corporation?s overall business strategy. This is the most effective way to address these concerns while maximizing growth and returns for the corporation. In the case where integration does not take place, industry may lose its market value. This scenario was observed in the Sri Lankan textile & clothing industry, which has not completely unleashed, its immense potential to obtain the rightful place in global economic space.