International Conference on Business and Information (ICBI)
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Item Downfall of Sri Lankan Cricket: Local Fans’ Perspective(9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018) Arjun De Silva; Weerasinghe, T.D.; Maldeniya, D.Even though the most popular and the most watched game during last few decades in Sri Lanka is cricket, it has been witnessed that the cricket fans are becoming less excited about the game of cricket during last years since Sri Lankan National men’s cricket team showed a losing momentum. Hence, bridging the gap in the context with empirical knowledge, the current study attempts to identify whether Sri Lanka Cricket actually has a downfall, and if so, what caused it, from the perspective of local cricket fans. Overall design of the study is qualitative. A trend analysis was performed using secondary data related to Test and ODIs match wins/draw/tie. A total of 74 Facebook comments were collected for the public question asked from July 14 at 11:54 PM to July 21 midnight. The qualitative data analysis; conventional content analysis was performed using the Atlas.ti application software. The comments carried 118 opinions out of which 2 said there is no downfall in Sri Lankan Cricket, and 116 said different opinions of the losing trend. The trend analysis provides that there is a downfall in Sri Lanka Test/ODI National men’s Cricket over last 8 years. According to the fans’ comments; poor management strategies, sport and politics, domestic cricket (school/club) issues, individual talent related issues, issues in selection of players, and sport commercialization are the main reasons whilst player replacement succession planning issues, issues related to the infrastructure distribution, and sport celebrity nature cause minor effect on the downfall of Cricket in Sri Lanka. Accordingly, it is suggested to formalize the selection procedure of players to the national team and establish a sound mechanism to regulate sport commercialization & eradicate undue political influences.Item Service Marketing Mix and Customer Satisfaction: An Empirical Study on Motor Insurance Industry in Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Koththagoda, K. C.; Weerasiri, R. A. S.The insurance industry is one of the fasters growing service sector in Sri Lankan context. When marketing this service, due care is to be taken in the quality of the service and customer satisfaction in order to enhance the customer loyalty towards the service. Therefore, it is very much important to blending all the 7Ps of service marketing in their marketing management activities to retain the existing customers as well as to attract potential ones. This study aims to test the impact of extended marketing mix towards customer satisfaction with related to the motor insurance industry in Sri Lanka. The target population of the study was the customers of five insurance companies those are residing in Western province. The sample size was determined as 300, and convenience sampling method was applied to collect data from the respondents with a structured questionnaire. Multiple regression statistics were used to identify the relationship between the elements of services marketing mix and customer satisfaction. Findings revealed that price, promotion, process, people and physical evidence have a positively significant effect towards the consumer satisfaction. Product and place were found having no significant impact on customer satisfaction. Results provide real insight for decision-makers to understand what actually influenced for customers to turn towards insurance industry in Sri Lankan context.Item A Study of Factors Affecting the Business Success of Tourism Related Small and Medium Enterprises (SMEs) in Sri Lanka (With Special Reference to Central Province).(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Raazim, M. A. M.; Gunaratne, Y. M. C.; Nawarathna, A. M. D. B.The tourism related SMEs are facing various challenges to survive in the market and they should have the ability to adapt to the changes in the modern world including Sri Lanka. Therefore, the objectives of this study are to identify the profile of Tourism related SME business operators, to determine the relationship between the business success factors and the business success and to identify the most influential factor which significantly affects the business success of Tourism related SMEs. Primary data collected by the author from 75 Tourism related SME business operators selected using convenience sampling method in Central Province is the main source of data. Quantitative data analysis method was deployed. Eight hypotheses were developed and the findings reflect that, positive relationship between business success factors and the business success except government support which shows the negative relationship and the most significant factor for the business success was SME business characteristics.Item Assessment of the Contribution & the Relationship between Foreign Direct Investment & Economic Growth in Sri Lanka.(8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017) Gunarathne, S. P.Foreign Direct Investment (FDI) has been identified as an important determinant of economic growth in developing countries. Accordingly, this study intends to examine the relationship between FDI and economic growth in Sri Lanka over the period of 1977 – 2016 and to assess the contribution of FDI to the Sri Lankan economy. The hypothesized relationship between FDI and economic growth was tested using regression analysis. Findings revealed that there is an upward trend of FDI over the last 40 years and the relationship between FDI and economic growth rose strongly at the beginning of 21st century. In conclusion, it can be stated that FDI has positively contributed to the economic growth in Sri Lanka.Item Impact of Service Quality on Customer Satisfaction: The Case of State Commercial Banks in Rural Economic Context(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Hennayake, H.M.G.Y.J.The products and services offered by banks are very similar. The differentiator is the level of service quality. Many studies have been conducted to explore the impact of service quality on customer satisfaction in retail banking. However; it was found that fewer studies were conducted to identify the impact of Human Related and Non-Human Related Factors of perceived service quality on customer satisfaction with special reference to rural economic contexts. Alongside the research context briefed, the key purpose of this study was to examine how perceived service quality factors impact on Customer Satisfaction. Data were collected through a sample of 210 respondents from Puttlam District. A deductive approach was employed to construct the conceptual framework and accordingly hypotheses were formed. Survey method was followed for the data enumeration and SPSS 20 software package was used for data analysis. The hypotheses were tested using Co-relations and Regression analysis. The findings revealed that the Human Related Factors of perceived service quality has a greater impact on customer satisfaction whereas Reliability and Responsiveness are the most influential factors on customer satisfaction. Managerial implications and the research propositions were suggested for the service marketing sphere at the conclusion.Item Tea Tourism as a Marketing Tool: A Strategy to Develop the Image of Sri Lanka as a Remarkable Tourism Destination(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Fernando, P.I.N.; Rajapaksha, R.M.P.D.K.; Kumari, K.W.S.N.Tourism is one of the world’s largest industries which provides employments to more than 100 million people around the world. Niche tourism refers to strategy that specific tourism product is personalized to meet the needs of a particular tourist segment. Hence Tea tourism has been identified as one of niche Tourism segments emerged with novel concept of sustainable and nature based eco-friendly tourism. The research objective of this study is to identify the potentials to promote Sri Lanka as a tea tourism destination with special reference to Badulla and Nuwara Eliya districts by investigating the tea tourists’ attitudes, expectations and destination attributes and local community involvement for tea tourism. Sample consisting of 173 tea tourists, structured questionnaire and semi structured interviews were adopted in primary data collection. The numerous potentials have been identified which will be useful in promoting tea tourism. Destination image building with the brand name of “Ceylon Tea”, global promotional campaigns with the collaboration of Social Media, Marketing tools and introducing sustainable tourism experience packages were recommended in order to promote tea tourism.Item Ramayana Trail as a Cultural Tourism Product in Sri Lanka; New paradigm for Destination Marketing(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Fernando, P.I.N.; Sarangi, P.Tourism is the most booming sector in service economy where the novel paradigms are popular among tourism destinations that lead to huge competition. Ramayana Trail is an untapped market which symbolizes eminent synthesis of Sri Lankan and Indian cultural values. Ramayana Trail features novelty nature in tourism industry which has been recognized by the least. Further there are more than fifty Ramayana related sites located in Sri Lanka. Hence it is crucial to promote this trail in order to persuade tourists for diversified experiences. The objective of the study is to identify the potentiality to promote of Ramayana Trail as a cultural tourism product with special reference to Uva and central province through the investigation of tourist‘s profile, existing awareness and destination attributes. Sample size was 120 tourists and for data collection semi structured questionnaire and interview method were adopted. The findings reveal that the existing level of awareness on Ramayana Trail is low among foreign tourists. However, Indian tourists are aware about the legend but not the Ramayana sites. Attraction has been identified as the most significant destination attribute and promotion of Ramayana trail as a cultural tourism product has been recommended through government intervention and websites, blogs and social media marketing tools.Item Influence of 'Seven Ps' on Customer Satisfaction in Hotel Industry in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Shameem, A.L.M.A.This study aims to find out the influence of seven Ps’ on customer satisfaction in hotel industry in Sri Lanka. The hotels and tourism business has been developing with the world fashionable sector, and various kinds of marketing applications and practices are used to attract tourists in this particular industry. It is the largest and fastest growing business sector in Sri Lanka. Further the post war scenario, the hotel and tourism industry has strongly taken major role to contribute to the service industry of Sri Lanka. The place Pasikuda and Arugam Bay have become a famous tourist destination with the history of Sri Lanka. A methodical literature review was done in order to identify the variables for the conceptual framework of the study. For this study Pasikuda and Arugam Bay geographical areas were selected as a sample to represent the whole population in hotels in the East part of Sri Lanka, because these are major tourist destination in Eastern Province. This study used mixed methods research that combines both qualitative and quantitative research methods. The study findings strongly support the argument that the strategic marketing practices should be implemented holistically. According to the analysis, it is possible to conclude that six independent variables such as product, price, place, promotion, people, and process all have positive effect and direct relationship to customer satisfaction in hotel industry while physical evidence has a negative effect and direct relationship to customer satisfaction.Item Issues in the Corporate Governance Model in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Edirisooriya, I.W.; Wanigasekara, W.A.D.K.J.Over the past twenty years the system and the practices of corporate governance have become more powerful because of its reputation and it was a concept which has obtained the attention of the people around the world. Although, the Anglo-Saxon model has impressed some good corporate governance practices in the companies, various constraints have limited its successful application in Sri Lanka. The main objective of this research is to identify and evaluate the key issues which have the impact on current corporate governance model in Sri Lanka. Conceptual model identified the relationship between independent variables which are enforcement, Shareholder’s rights, Regulatory framework, Transparency & disclosures, Ownership concentration and Board of Directors (BOD) responsibilities and the dependent variable which was effective corporate governance system. A survey questionnaire was administered to a convenience sample of 100 professionally qualified personnel or people who have an academic qualification. Descriptive statistics, frequency analysis and regression analysis were used to analyze the data. Results indicated Enforcement, transparency and disclosures are the most challenging factors in general whereas BOD responsibilities and rules and regulations are the least challengers. Based on the regression analysis, it was found that all six variables significantly affected to effective corporate governance system in Sri Lanka and the explanation power of corporate governance model by those six variables was 76.6%. There is no literature found in Sri Lanka to support these findings, since the conceptual model in this study has been not employed in prior studies in Sri Lanka.Item Corporate Governance and Firm Performance(Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016) Panditharathna, K.M.This study examines the relationships between corporate governance attributes on firm performance of listed financial sector companies in Sri Lanka. Empirical analysis focused on 56 companies registered in the Colombo Stock Exchange (CSE) covering the industries of banking, finance and insurance for the years 2012, 2013, 2014 and 2015. The study used Ordinary Least Squares (OLS) method to analyze the data. The study finds that relationship between corporate governance and firm performance are not strong. Board size, proportion of independent directors and the proportion of female directors have not significant relationship with performance measures. But board effectiveness has a significant positive relationship with ROE. This study enables to companies to evaluate and restructuring of their board to enhance the performance of the company while contributing to the economic development of the country. Findings of prior study are more focused to the developed countries. This study fills that research gap and contribute to the present literature on corporate governance in the industries of banking finance and insurance.