Student Research Conference on Marketing(SRCM)

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Author: search.filters.author.Weerasiri, R.A.S.Subject: search.filters.subject.Purchasing Intention

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    The Impact of Consumer Attitude towards Purchase Intention on Green Packaged Products.
    (Department of Marketing Management, University of Kelaniya, 2017) Sewwandi, H.G.D.M.; Weerasiri, R.A.S.
    Environmental concern is the newest trend in the markets as a marketing point and at the consumers’ side as well. The extent to which the customers respond to this newest trend is a problematic to the marketers. That problem was the basic for the research. This study attempted to gain knowledge about consumer attitude towards purchase intention on green packaged products in Sri Lanka with special reference to Colombo District. Data collection has been undertaken as an anonymous survey during the week. A total of 100 questionnaires were distributed to consumers. 50 was distributed as online Google form to achieve target group of people between 15 years and 35. Rest 50 was distributed to randomly selected customers who attend to shopping malls in Colombo District to reach above 35 generation. Statistical package for social science (SPSS) 20 was used for statistical analysis and the survey analyzed descriptively using tables, frequencies and percentages. The hypotheses have been tested using Pearson correlation and Regression analysis. Based on literature review customer attitude was related to the factors of Environmental Concern, Knowledge, Trust, Familiarity and Perceived quality. The research results showed that there is positive and significant relationship between factors of Customer attitudes towards purchase intention on Green packaged products in Sri Lanka. Further suggestion were provided by the researcher.
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    Impact of brand promotional appeals towards the purchasing intention for ladies two wheeler market in Sri Lanka.
    (Department of Marketing Management, University of Kelaniya, 2016) Fernando, M.D.K.; Weerasiri, R.A.S.
    The two wheelers market in Sri Lanka is one of a fastest growing industry along with good number of competitors. Especially targeting Ladies two wheeler market the manufacturers are offering number of light weight and low height two wheelers by targeting young people and ladies age between 18 to 40 years who enjoy middle and average income. Here the research study is focused on “the impact of brand promotional appeals towards the purchasing intention with ladies two wheelers market”. The impact of this study was to find out the how connects the brand promotional appeals with purchasing intention in particular market. It has been take 200 female respondent ages between 18 years to 45 years who is having a motor bike or willing to have motor bike (university student, private and public sector and house wives) and they lives in western province. Research Questionnaire was used to collect the data and Pearson Correlation coefficient Technique used to analyse the data (with the help of SPSS software) According to the findings, female highly consider the factors related with advertising appeals to their purchase decisions than sales promotional and brand promotional appeals. But all appeals were accepted with the positive relationship. The Marketers will have an opportunity to adapt this knowledge to their marketing communication plan and the other marketing activities.