International Conference on Advanced Marketing

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    Exploration of Key Drivers and Barriers for Sustainable Operational Performance of Lean Fulfillment Stream in Manufacturing Industry
    (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Silva, Pasquwal Handi Saseendra Chanaka De; Herath, Renuka; Shamil, Mohamed
    This study is to explore of key drivers and evaluating barriers to sustainable operational performance in the context of manufacturing industry. Based on recent studies, a set of challenges posed to manufacturing enterprise of the future are summarized, and thematic areas are analyzed in relation to meeting those challenges. The paper aims to discuss these issues. This study provides interesting insights for policymakers and it is equally beneficial for Industrial engineering and lean practitioners and researchers as it displays a better understanding of sustainable operational performance through building a Lean fulfillment stream in Lean implemented manufacturing industry. Many organizations trying to implement Lean Management (LM) systems to get the competitive advantage. LM system itself comprise of different management systems and methodologies. Policy Management (PM) and Daily Management (DM) key management systems which lead the LM towards operational excellence. DM is designed to ensure the smooth operation of the day-to-day activities, while the PM is designed to define the vision, mission, and organizational goals & objectives. These two PM and DM functioning in isolation cannot deliver the expected benefits to the organization and it will not help to gain competitive advantage in today's context. Consequently, most of the lean implemented organizations are struggling to sustain implemented systems, tools and concepts including the human behavioral change. However, this study can provide managers with a better understanding of the key enables and barriers to implement sustainable operational management practices and motivate the research to further extend the investigation on the insights for developing strategic plans for implementing sustainable operational management practices in the manufacturing industry of Sri Lanka.
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    Impact of Sustainable Logistics Practices on Organizational Performance of Large-Scale Companies in Sri Lanka
    (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Paranavithana, B.N.; Senadheera, T.H.; Nandana, T.A.S. Madawa; Liyanaarachchi, L.A.D.P.K.; Herath, H.M.R.P.; Wijenayake, S.I.
    Present day business environment evolves globally and competitively than the past eras with shorter or small life cycles and less time to market. Further, modern consumers are well experienced and well informed of the market they are dealing with. Consumers orientation towards environmental impact and sustainability has also increased. Therefore, the organizations are giving more attention and value to the environmentally friendly products and activities that are initiated by their companies. Introduction of Sustainable Logistics Practices (SLP) is another strategy organization use to achieve their sustainability and stability goals (Gunarathne & Priyashani, 2018). Yet, there is a lack of evidence in the Sri Lankan context on the impact of sustainable logistics practices with organizational performance (Zhu & Sarkis, 2004). Thus, this study is aiming at investigating the impact of sustainable logistics practices on organizational performance of large-scale companies in Sri Lanka. Apart from the subject and the industry, many researchers have used a specific geographical area as a criterion to decide the scope. However, here authors have mainly focused on the industry because it would give a clear and unbiased result because the authors have also specifically taken the companies, which, ISO 14000 certified, where they are mostly large-scale organizations located all around Sri Lanka. This research uses a quantitative testing approach, with the deductive reasoning approach. A cross sectional study was carried out with a sample of 127 large scale companies selected out of a total population of 193. Sample size was determined by using Krejcie and Morgan sampling calculation. The data collection tool was a questionnaire. To test the six hypotheses developed with six independent variables (Green Warehouse Management, Green Transportation, Green Procurement, Green Office Management, Green Packaging Management, and Reverse Logistics), PLS-SEM was used with SmartPls and SPSS tools. Data supports all the hypotheses except one hypothesis was supported by. Therefore, according to the research findings, green transportation has no impact on organizational performance but other independent variables have influenced organizational performance. Thus, the findings of this study provides significant and insightful implications to the supply chain and logistics professionals and practitioners to improve their performances.
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    AHP-TISM Based Strategic Model for Indian Leather Industry
    (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021) Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd
    The leather industry in India plays an essential role in boosting the economy through employment generation and export earnings. Regarded as one of the primitive industries in India, the leather sector significantly contributes towards the exports of leather footwear, garment, saddlery, harness, and finished leather goods. The export performance is quite promising in this sector, which currently is valued at $5.74 billion, and significantly contributes towards 12.9% of global leather and 9% of footwear requirements. The promising industry has been entitled to 100% FDI by the government for future development purposes. The industry involves other sectors such as cattle breeding and slaughtering for raw material, chemical industry for tanning process and textile and rubber industry for finished products. The industry has a strong bearing on the overall economy of the country as it provides large scale employment to the rural population especially women. However, Indian leather industry has been adversely affected by lack of formal education among the tannery owners, pollution generation, waste generation, and high cost of capital including chemical, machinery, spare parts, etc. Due to lack of focus on compliance to sustainable standards, the industry is criticized for polluting the environment and creating social discomfort. The process of leather processing releases highly toxic and carcinogenic chemicals which in turn pollute the environment posing serious threat to human and animal life. Although various researches have been conducted in this context including, the academia still needs further research to investigate issues related to the leather industry.This study thus aims to explore the underlying issues prevailing in the industry and suggest future strategies for revival. The researchers have traveled to leather units in Uttar Pradesh (Kanpur) and Tamil Nadu (Chennai, Ranipet, and Ambur) for data collection and conducted in-depth interviews with managers.The research is conducted in three phases1.In-depth interviews: The leather industry managers were asked to highlight challenges in the sector and provide their views on future strategies. Transcripts prepared from the interviews were then analyzed through content analysis to identify variables and sub-variables about challenges and strategies.2.TISM interviews: In the next stage, a group of industry managers were interviewed together and asked to provide relationships (V, A, X, and O) among the variables identified.3.AHP interviews: 9 industry managers were asked to provide relative rankings (1-9) among the sub-variables identified in the final stage.The results were analyzed, and a combined AHP-TISM model was formed. The findings reflect a lack of monitoring (C2) and frequent policies (C7) as the significant challenges afflicting the leather industry. Lack of accountability of local bodies (63.6%) and NGOs (26.0%) was the major contributing factor to the lack of monitoring. The study also suggests providing financial support (S9) to be a significant factor in the strategic revival of the Indian leather industry. Among other strategies, monitoring and supervision (S1) and infrastructural development (S3) can also help in boosting the growth of the sector.