Symposia & Conferences

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    Development, Implementation and Use of Mobile Apps in Indian Libraries
    (3rd International Conference on Library and Information Management, Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Vysakh., C.; Rajendra Babu, H.
    The focal point for this paper is to explore Indian Library Professionals‘use of smartphones apps’ for supporting library operations. A surveyconducted using a questionnaire method with a response of 229 library professionals to examine the integration of mobile apps in the library and for its services.Survey results showed thatwhile the library professionals used already available apps in the store for supporting library operations,self- built apps for the libraries found meagre (11.80%). Through these apps, they offer services like membership, book renewal, SMS alert, e-resources and reference query services. The study also found the novel use of social media for supporting library operations like live streaming, reference advisory and information sharing. The results of the study suggest opportunities for the libraries to develop their own library app for satisfying the user’s information needs at the right time.This is certainly first of its kind at the national level to explore the library professionals’ use and adaption of mobile apps in libraries.
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    Factors Associated with Social Media on Consumer Adoption in Tourism (With Special reference to Kandy).
    (International Conference on Applied Social Statistics (ICASS) - 2019, Department of Social Statistics, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2019) Liyanage, L.N.
    With the development of computer and Internet technology, social media have been widely used. During the last decade, an explosion of user-driven web technologies: blogs, social networks and media sharing platforms have been occurred. In the modern world, Social media play an important role in the consumer’s decision-making procedure. The growth of social media has led to new methods of pursuing and gaining information about various products and services in the market. It has facilitated consumers to associate and discuss different service or product providers easily (Chung and Koo, 2015). As tourism is an information-intensive industry it is necessary to understand the fluctuations or the deviations in the technologies that influence on the distribution and approachability of information regarding the travel (Xiang and Gretzel, 2010). Sri Lanka, as one of the countries with high usage of social media, has more than 6.2 million active social media users while in the world its more than 3.48 billion users. Among the most popular social media sites, Facebook gets the first place with 6 million active users, while Instagram has 1.1 million active users and Twitter has 182.5 thousand users for the last year (Hootsuite, 2019). One of the main advantage of social media is that it acts as as an effective communication media in the tourism industry were found by the authors in the literature (Desai and Eric, 2015; Verma, Stock and Mc Carthy (2012): Schu‑ ckert et al, 2015). Through these data it is cleared that social media sites are very popular in the country and it can be used as an effective tool for marketing in the field of tourism, in order to reach very large part of population. On the other hand, Sri Lanka is one of the greatest tourist destinations. The existing literature about social media generally emphases on the features of social media. However, researches about the factors associated with social media on adoption intention in of tourism sector is rare. Therefore, this study aimed to explore the factors related to social media that effect adoption intention in tourism.
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    A survey on the library usage of University undergraduates: A study based on University of Kelaniya
    (4th National Research Conference on Applied Social Statistics, Social Statistics Students’ Association, Department of Social Statistics, Faculty of Social Science, University of Kelaniya, Sri Lanka, 2018) Omeega Hansini, S.G.L.
    A library is a store of knowledge. As the mankind, knowledge is an essential thing to all of us. An undergraduate is a seeker who dives the knowledge-sea. Using library is a part of seeking knowledge to their activities. Therefore, the objective of this survey was, identifying the library usage of university undergraduates. 80 undergraduates were selected from 4 faculties including both male and female by using stratified sampling method. The data were obtained by using a questionnaire. Collected data was analyzed by using the SPSS software. According to the analyzed data, there was 53.75% who use the library according to their needs only. And 18.75% use once a week, 15% use daily and 12.5% use once a month. According to the data, number of books have borrowed last semester, there were 35% undergraduates who had borrowed 10-20 books. And 33.75% had borrowed less than 10 books. 25% had borrowed more than 20 books. And 6.25% undergraduates hadn’t borrowed books. According to the primary data the reason for decreasing library usage is the usage of other sources of knowledge. The internet usage was in 34%. And 20% had used internet, newspapers and mass media. According to the satis faction level, strongly happy level of lending section was in 12.5%, reference section was in 8.8%, articles section was in 3.8%, research section was in 1.3%. In thesis collection and others sections anyone were not in strongly happy level. If the sections of library are well organized and comprehensive, it will help to increase the percentage of undergraduates who use the library for their activities
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    The Effect of social media on political opinion of people: An analytical study based on Facebook users
    (4th International Conference on Social Sciences 2018, Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2018) Shyamali, W.M.W.; Sarangi, E.M.L.N.; Wijethunga, W.T.D .
    Attitudes, ideas, opinion and political behavior of social media users has severely affected by social medias. Most of the political parties are using Facebook for their advertising campaign. It is a problem whether all the facts published by political parties on Facebook are true or not. Also politician may use Facebook to achieve their short slightest political purposes. Researchers have discovered that government is launching surveys via Facebook before executing government policies. Research Problem was whether Facebook will effect to change the political opinion of a person. Purpose of this research was to study the effect by Facebook on political opinion of a person. 575 of Facebook Users who age between twenty and thirty have chosen from Monaragala district under simple Purposive Sampling method to collect data for the study through online questionnaire. Their profiles have observed for further confirmation. Accordingly, it is recognized that 63.89% of them were have not stable opinion on political situation. 75% of them stated that their opinion on politics have changed due to the posts on Facebook. 30.56% of this 75% stated that the reason for this as the disclosing fraudulent activities of politicians by Facebook pages. 30.56% from the total sample has posted posts which included opinions on political on their Facebook profiles. 38.89% from total sample stated that they have liked such Facebook pages. Therefore, social medias such as Facebook is making a severe effect on changing the political opinion of a person. It is necessary to take preventive actions for misleading posts on Facebook. According to there revelations, it is necessary to take preventive actions for illegal misuse on Facebook
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    Factors Affecting the Usage of Social Media among Youngsters (A Quantitative Approach)
    (3rd National Research Conference on Applied Social Statistics (NRCASS – 2017), 2017) Nalaka, G. P. S.; Diunugala, H. P.
    Youngsters in every society are of great importance. Their attitudes and behaviors are significant since they are the leaders of tomorrow. They are getting involved with internet related activities more closely than others. Especially, at present social media plays a vital part in their day today life. Therefore, main focus of this study is to explore the factors that affect the usage of social media among youngsters. Mainly, primary data were used. Sampling was done through stratified random sampling technique. Data were collected from 420 undergraduates at the University of Sri Jayewardenepura using a web-paper based questionnaire. Descriptive statistical tools were used to present data. Regression models were applied on two dimensions of social media usage as how often youngsters use social media and how much time youngsters spend on social media. Most of youngsters use social media daily and spend 2 hours a day on social media. Relationship with family, relationship with friends, and privacy concentration are significant factor to the time spent on social media model. Relationship with friends, privacy concentration, and income are significant factor to the frequency of social media usage model. The coefficients are 0.0016, -0.0085, and 0.00000284 respectively. According to Analysis of Variance, purpose of online surfing and rural-urban residence effect on both frequency of social media usage and time spent on social media. Purpose of education is demotivated the usage of social media while communication and entertainment are motivated the usage of social media. Youngsters in urban areas use social media more than youngsters in rural areas.
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    The Way of Using Social Media Networks for Current Awareness Services
    (Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Sumana Thero, Bodagama; Pagngnaloka Thero, K.; Sobitha Thero, Karapikkada
    Social Media networks are very famous informativesources at present when comparing with other technologies. The purpose of this research is to examine the usage of to social media networks to promote Library and Information resources in between librarians and patrons in Sri Lankan as current awareness services. Current Awareness Services help to library for notifying library services to researches and other persons who need information. Presently, there are more social media networks in the world. Some examples are Face book, twitter, likened, Google +, you tube. Face book Social media networks are used by 1,100 100 100 peoples in the current world meanwhile the Face book is most popular network in Sri Lanka too. Therefore current awareness services which containing CAS list" Content pages services" Periodical Circulation" Paper cutting services" Accession list and the notification of fourth coming conversion and Research in progress are used by the librarians. Nevertheless public, schools, University and special librarians paylmeagerattention for these methods. The sole intention of this evaluattion is to notify the knowledge and information to promote CAS services by using social media. According to the study, although theSri Lankan libraries are connecting with social media but not more with CAS services. Some of libraries used to use social media networks under the friend groups, pages and ask a librarian. Therefore librarians have to be promoted to use this technology to notify library activities for patrons.
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    The Impact of Social Media on the Reading Habit of the Youth
    (Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Kulathunga Arachchi, M.S.
    In the recent decades the Social Media plays a pivotal role in the mass communication. A vast majority of Social Media users are youth. Thus most of the positive and negative impacts of Social Media usage fall on the youth. The amount of time allocated for internet usage of the youth has increased dramatically with the increase of latest Social Media networks and as a result the reading habit of the youth seems to be dramatically decreasing. This research intends to examine how the Social Media has influenced the reading habits of the youth. It is conducted through questionnaires and the interviews and thereafter the collected information is analyzed systematically to find the final result. It further investigates the negative impact of the youth by the social media on their reading habit. Reading is capable of enriching one’s intellectual capabilities and it develops insights into human problems and has a major impact on their attitudes towards society. Social media which is designed with the intention of promoting social connection seems to be not fulfilling its main objective by reducing the reading habit of the youth. Moreover the usage of modern abbreviations to communicate on the social media hinders the proper language acquisition and development which affect their basic language skills such as speaking, writing and reading comprehension. Owing to the rapid change or the update of content on social media sites the youth is not given a reasonable time to cultivate one particular thought and think about it analytically which again makes a negative impact on their intellectual and profound thinking habit which is an essential quality for a good personality which is mastered by reading books.
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    Uses of Social Media and Library among MBA Students in Prims, Periyar University, Salem
    (Department of Library and Information Science, Faculty of Social Sciences, University of Kelaniya, Sri Lanka, 2016) Jayaprakash, M.; Murugan, C.
    This study examined the use of Social Media and Library for research support and it is guided by three objectives namely: a) to ascertain the uses social media in academic institutions; b) to identify the challenges associated with social media use for research purposes and c) to provide experiences of social media application in selected MBA students in Periyar Institute of Management Studies, Periyar University, Salem. The accelerated growth of the Internet has stimulated research into the use of social media for study makes use of library in combination with personal and professional work experiences on the use of social media from MBA students in PRIMS, Periyar University. Research experiences by the students showed that it is only Department and main Library that uses social media in its library, which is as a result of a formal social media strategy. They use it mostly for communication and interaction with colleagues. It was also discovered that there is no social media strategy available in department and main university libraries. Based on these findings, the study recommended the implementation of social media strategy. Social Media is a new technology offering new options for MBA students in their research support role. This study was conducted 222 samples. This study draw the random sampling i.e Female 105 and Male 117 who were administered a student perception questionnaire on how social media support on students. A research questionnaire was designed to determine the factors of social networking websites that have impact on students. Variables identified are age, gender, education, social influence and academic performance. This study determines that most of students use social media and library due to their friends and its total average is 67.3% of total sample.