ICBI 2019
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/21310
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Item Higher Education Service Quality and Student Satisfaction: The Moderating Role of Demographic Attributes(International Conference on Business and Information (ICBI – 2019), 2019) Shameera, P.M.K.T.; Pushpasiri, T.K.The main objective of this research study is to identify the impact of the quality of the service of the higher education on students satisfaction who are studying in higher education institutes in the Southern province of Sri Lanka and to analyze the moderating impact of demographic background of higher education students on the relationship between the service quality and students' satisfaction. Data were collected through a structured questionnaire from 250 randomly selected full-time students who are studying in state and private universities in the Southern province. Data were analyzed using ANOVA test, correlation, and multiple regression technique. Findings reveal that there is a significant positive impact of service quality of universities on students' satisfaction. A significant moderating effect is shown with the demographic factors of income, occupation, and age of students. Furthermore, out of the five dimensions of service quality factors of Tangibles, Reliability, Responsiveness, Assurance, and Empathy, the research study reveals that Empathy and Reliability are the most influential factors on customer satisfaction in the higher education sector. Therefore, this new knowledge gained through the study can be used to unleash the potential in the Sri Lankan higher education industry.Item The Impact of Marketing Research Practices on Financial Performance: A Study of Small and Medium Enterprises in Sri Lanka(, International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019) Pushpasiri, T.K.; Dharmadasa, V.P.Marketing research practices have been identified as one of the important key ingredients for superior performance and global competitiveness in Small and Medium Enterprises (SMEs). The success or failure of SMEs is said to rests in part on the nature and types of marketing research practices they employ. This study was carried out with four dimensions under the marketing research practices as price-related practices, product-related practices, maintain customer relationship related practices and promotion related practices to understand the relationship with financial performance in SMEs. Data were collected using questionnaires from 200 respondents in the SMEs. Based on the findings of the study, it was concluded that there is a moderate positive relationship between marketing research practices and financial performance. As well as all the dimensions of the marketing research practices are significant predictors of financial performance while price-related practices and product-related practices are major among them. According to the results of regression analysis, marketing research practices were found to have a positive impact on financial performance.