Volume 01 (Issue-02) - 2015
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/16260
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Item DCD Turns Milk Powder Industry Inside Out(Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015) Anuranga, B.K.H.D.Item Marketing of Agricultural Products(Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015) Ubayachandra, E.G.Item Impact of Entrepreneurial Networks on the Business Success of Small Enterprises(Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015) Perera, G.N.R.Acquiring resources is a key problem for small business firms in Sri Lanka. Initially to be a viable they should have sufficient capital or be able to acquire the resources from outside environment. The main objective of this research is to find out the relationship between entrepreneurial networks and the success of small businesses. To carry out this research, network construct has been operationalized as network size, network trustworthiness, network support and network diversity, under these four constructs there are thirteen indicators to check entrepreneurial networks. This research has been conducted as a qualitative study. Nine entrepreneurs have been selected for the study and five entrepreneurs out of them are successful and other four entrepreneurs are bankrupted. Both of these entrepreneurs were interviewed by using In-Depth interview method. All the interviews were conducted in Sinhala and then translated into English. Data was analyzed by using content analysis and coding methods. Empirical results indicate that entrepreneurial networks have very clear impact on success of the small business. As well the importance of family and the acquaintances were prominent in findings. Majority of unsuccessful businesses were confirmed that their businesses were badly affected by the lack of organizational networks. Further this proved the importance of weak ties in order to get business information and develop the businesses. These research findings will be very important for the Sri Lankan small business enterprises as it reveals real experiences of successful small business entrepreneurs and the unsuccessful small business entrepreneurs.Item Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services Sector(Department of Marketing Management, Faculty of Commerce & Management Studies,University of Kelaniya, 2015) Dissanayake, D.M.R.This paper has been developed as a conceptual paper by rationalizing the existing literature sources to build arguments on two main concepts namely Perceived Celebrity Endorsement and Customer-Celebrity Relationship. The niche of the study was to develop an argument to hypothesize variable relationships found in those two concepts referring to Sri Lankan services sector. It shows a higher degree of contribution in the practice of Celebrity Endorsements (CE) in the services branding context, but empirical knowledge is lack to investigate how CE works in services sector branding perspectives. Accordingly, research problem has been justified in par with knowledge and practice gap how it has been referred in different studies. Researcher has built the argument based on four research propositions as suggesting to hypothesize the conceptual framework for the future studies to investigate how Consumer-Celebrity Relationship (CCR) is determined by Celebrity Worship Motives that would impact to Perceived Celebrity Endorsement (PCE) subsequently. Further, it has suggested another proposition to test how far “Fantasy” could moderate the said relationship between CCR and PCE. It has concluded a navigation for the research methods to be used in par with suggested propositions given in the paper.