Volume 9 - Issue 2 - 2020
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/29349
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Item What is Hidden in Colours? An Empirical Study on the Perception of Colours by Youth in India(Faculty of Commerce and Management Studies, University of Kelaniya., 2020) Ramanathan H.N.; De Alwis A.C.; Murali V.Colour is an inexpensive and effective tool used to create a positive opinion of the consumers about the brand/product. The colour has a powerful impact on all the life aspects at the subconscious level. The primary purpose of this study is to find the correspondence between the perception attributes associated with colours, and the study had examined the relationship between colour and attributes in a multidimensional space. Questionnaires were used to collect the data. The research design was descriptive. The target population for the present research is focused on youth in India in the age group of 20-25 years and the number of respondents selected for conducting the study was 120. Six colours were taken, and the correspondence of these colours with the attributes was mapped in a two-dimensional space. When correspondence analysis test was conducted, it was found that royal attribute is closely associated with is closer to trustworthy attribute, green is closer to attributes such as faith, nurturing, safety and warmth and white is closer to attributes such as faith and trustworthy which signifies that different colours have a different perpetual impact on consumers.Item Identification of Challenges to Attract Public Private Partnerships for Power Generation Infrastructures: A Review(Faculty of Commerce and Management Studies, University of Kelaniya., 2020) Fernando S.N.; Nanayakkara K.G.M.Although the required capital investments for electricity generation infrastructure from 2018 to 2037 have been projected around USD 14,568 in Sri Lanka, Ceylon Electricity Board is not in a position to meet this requirement due to its negative cash flows. Full private investments are restricted by the law stating that any person to generate capacity above and over of 25 MW, shall Government hold 51% of ownership. Since the funding of power generation is a top urgent priority in the country, this paper investigates the challenges and critical factors involved in going for a public private partnership (PPP) by reviewing the related literature in other countries and identifying main themes that Sri Lanka needs to take into account. Narrative literature review with thematic analysis revealed that 1) Political Instability, 2) State Credibility on policies, 3) Regulatory and legal framework, 4) Transparent and efficient procurement process, 5) Financial Market, 6) Favourable investment environment, and 7) a strong and good private consortium as the mostly influencing macro factors to build PPP for power generation infrastructure projects in Sri Lanka.Item Authentic Leadership and Organizational Commitment: Empirical Evidence from Information Technology Industry in Nigeria(Faculty of Commerce and Management Studies, University of Kelaniya., 2020) Tijani, O.O.; Okunbanjo, O.I.Authentic leadership as a contemporary leadership behaviour has generated more attention in this 21st century. Thus, this study investigated authentic leadership and organisational commitment in information technology industry in Nigeria focusing on Techmahindra Nigeria. The study employed survey research design as well as simple random sampling. Data were collected using questionnaires from 180 employees in Techmahindra Nigeria but 151copies of questionnaire were retrieved. The results from the regression analysis indicated that authentic leadership (self-awareness, internalised moral perspective, relational transparency and balanced processing) has a positive and significant effect on organisation commitment (affective, normative and continuance). The study recommended that organisations should organize training programmes for their leaders on how to exhibit the qualities of an authentic leader in the running of the organizations.Item Systematic Literature Review on Female Entrepreneurship: Citation and Thematic Analysis(Faculty of Commerce and Management Studies, University of Kelaniya., 2020) Surangi H.A.K.N.S.This paper carries out a systematic review of the literature on female entrepreneurship. A total of 192 articles focusing on female entrepreneurship, published between 2000 and 2019 have been analysed. The purpose of this paper is to give a current knowledge of the sub-areas in female entrepreneurship research by focusing on two aspects. First, it reviews research papers by using citation analysis to identify and categorize the main areas of female entrepreneurship presently interesting the attention of the research community. Second, a thematic analysis is done to explore the precise themes being researched. Regardless of many of publications and their variety, the present study reveals six different themes. Defining female entrepreneurship is problematic, entrepreneurship is gender specific, from hard issues to soft issues, family is the main responsibility, female entrepreneurs are underperformers and networking is unique for women were found as main themes. A number of research gaps are found out, in order to persuade new avenues and angles in the female entrepreneurship field of research that may be fruitful in filling these gaps.Item Corporate Governance Practices and Their Impacts on Corporate Risk: Evidence from Sri Lanka.(Faculty of Commerce and Management Studies, University of Kelaniya., 2020) Sameera T.K.G.The cost of failure of a single corporate has a fatal impact on the economy. In addition to the macro-economic conditions leading to corporate collapse, management is responsible for developing and implementing a sound system of risk management and internal control in order to avoid such collapses. As a result, discussions on governance and risk have reached an unprecedented level for academics and practitioners. Moreover, risk exposure and management are increasingly becoming the foremost functions of modern business enterprises. However research that integrates corporate governance and risk has been limited. This study examines therefore the impact of corporate governance practices on corporate risk of listed companies in the Colombo Stock Exchange in Sri Lanka. The Board structure, Board Independence and Board procedures were considered as independent variables, whereas, corporate risk as dependent variable. The corporate risk represented the financial, operational and market risks faced by the companies. Furthermore the study used data from a sample of 64 listed companies for 5 years from 2014 to 2018 and employ panel regression to uncover the relationship that exists between these variables. The independent sample t-tests was used to test whether there was a statistically significant difference exist between the corporate governance practices of distress and non-distress companies. The results show that the corporate governance practices of distress companies was significantly lower than that of non-distress companies. The findings of the regression results suggest that Board independence was significantly and negatively impact on corporate risk. However, Board structure and Board procedures have no significant impact on corporate risk. The study therefore, concludes that the increased representation of independent non-executive directors of the board contributed to the significant decrease of corporate risk.Item The Impact of Electronic Word of Mouth on Brand Evaluation Leading to Brand Attachment: A Comparative Study on Consumer Electronics and Cosmetic Brands in Sri Lanka(Faculty of Commerce and Management Studies, University of Kelaniya., 2020) Madhusanka J.D.T.; Weerasiri R.A.S.; Karunarathne W.V.A.D.The traditional medium of communication has been changed with the invention of digital technologies and World Wide Web as a result of it conventional word of mouth has converted in to electronic word of mouth communication. Sharing Opinions about products services and brands has a created a new trend in the social media. This raises the need to study how companies can measure the effects of e-WOM communications and how e-WOM compares itself with other forms of marketing communication and branding. Measurement items are adapted from existing scales found in the marketing literature. The scales are evaluated for reliability, convergent validity, and discriminant validity using data collected in the survey. A structural equation modeling procedure is applied to the data analysis. The research model was tested empirically using a sample of 400 respondents who had experience within online communities of customers during the period of research. Argument quality dimension of electronic word of mouth reported highest impact on consumer brand attachment. The study found that e-WOM is one of the most effective factors influencing brand evaluation and brand attachment of brands in consumer electronic industry and cosmetic industry.