Mass Communication

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    War crimes and the behaviour of mass media: an analytic study conducted on the behaviour of printed media of Sri Lanka in relation to the LLRC report
    (Culture, Globalization and the Developing World, 2nd ICSS, 2013) Mallawaarchchi A
    Discussing about war crimes and the use of mass media is a timely requirement. Re-emergency of mass media cannot be seen in the world along with the development of modern communication technology. But the social values of newspapers have not declined in any manner. Existence of newspaper is functioning hand in hand along with new media. It is a significant task for the printed media when considered about the confrontations of national and international challenges as a country of the developing world. It is observed as a principal?s role of printed media to pave the way or persuade to solve a serious social problem which still exists in the society. During the period of the war in Sri Lanka, there were serious charges against our country from international sources in respect of war crimes which is regarded as a critical social problems. This study is concerned in researching on the aspects as to how the printed medial functioned in the face of such a challenge. Accordingly, the research problem of this research is to ascertain the nature of behaviour exercised by Sri Lankan printed media against ?Darusman report?. The hypothesis built up for this problem is ?Printed media of Sri Lanka creates an impact on Darusman report? prepared by the erudite panel confirming the international notions. In this research, for the purpose of collecting primary data, Library books, newspapers, magazines and international laws will be studied. Articles and news in newspapers such as Divaina, Lankadeepa and Dinamina news gone through from the 1st of January 2011 to 30th June 2011 ascertain the manner in which the printed media acted in respect of ?Darusman Report?. In order to collect secondary data, information was collected from Lawyers, Politicians, Editors of prominent newspapers, in respect of the subject, News items, special features, articles, editorial s in newspapers will be used quantitatively and qualitative as a hypothesis to analyse the contents of such news. Accordingly, the conclusion that could be arrived at will be that the international notions and their stand in respect of the contents in Darusman report could not be changed even though the printed media exercised a great effort in the respect. It was observed that in the course of reporting matters relating to research activities were in a weak position. Finally, it was perceived that the local mass media lacks a national policy in the face of the international challenges.
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    Sri Lankan Trends in the Usage of Social Networking: A Study based on 20 Facebook Users
    (Sixth-annual-research-conference, royal Asiatic society of Sri Lanka Colombo, Sri Lanka, 2013) de Pasqual, M.K.
    In 1990 websites emerged in the world. World pervasion network or the web began 20 years after the internet. Social media are internet sites where people interact freely, sharing and discussing information about each other and their lives, using a multimedia mix of personal words, pictures, videos and audio. Moreover, social media is the new trend of the web. At these websites, individuals and social groups create and exchange news, information and engage in person-to-person conversations. Social media network is a method of sharing information with a collective social group. It has tightened human connection than other common networks. One billion people have engaged with face book around the world. Currently Facebook is in the second place of website ranking. It is also the most popular web site in Sri Lanka (Alexa Rating). According to international association of telecommunication report 1.4 million people daily connect with social media. The research is based on 20 persons who are using the Facebook website and their activities and behavior related to Facebook. All Facebook accounts had been considered through a content analysis on Sri Lankan trends in the usage of social net working. This study was conducted upon the hypothesis that the Facebook usage effects the dynamic information transmigration and it increases human influence on the issue of determining the nature of Facebook usage. "What is the condition of Facebook usage in Sri Lanka" is the poser of the study. 20 Facebook accounts with over 200 friends were selected as the sample according to data classification about Facebook receptivity in Alexa website. Data surveyed by content analysis. Political information, critical ideas and an art and a literature have been developed through Facebook. It can be concluded that it has affected data incorporeity, sharing, responding and it has developed social awareness, creative ideas, usage of media freedom than other common websites.
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    English Education in Sri Lanka; English department of the universities and their contribution.
    (International Conference on Social Sciences, Hotel Galadari, Colombo, Sri Lanka, 2014) Jinadasa M P K
    This paper looks at the contribution of the departments of English of the universities and their impact on the local English education. Even though more than thirteen years of period of English teaching in the school, amount of acquired knowledge in language skills in English have been much less in comparison to other language learning and acquisition. Moreover, even after the school at the university education there is a separate particular place for English education as the department of English in the university. As a result of the lack of its capacity and failure, another different placeas English Language teaching Unit(ELTU) has alsobeen established in the university set-up as a remedy. This assumes that there is an imbedded problem behind the contribution of the department of English in the universities in Sri Lanka even though the said departments remain consistent with sufficiently trained academics including senior chair professors, professors and other PhD holders who have been wellqualified in most prestigious and full-pledged first class universities in the world. Based on the critical theory within qualitative discourse analysis as the key research methodology and survey analysis using questionnaire and interview method, this study concluded that the departments of English do not extent their support in developing English language atthe students who are coming from the rural villages in lower middle class. Academics of the English of the said departments are always keeping their monopoly on the English education without extending their chairs to others. Instead of extending their skills to local students they always put their hand on protecting their places from local rural Sinhala Buddhist people. Instead of creating flexible methods to grasp Englisheffectively they try to maintain their class interest and the well-made traditions of those first class English universities. In addition to trivializing local students? abilities at the language learning they put their western perspectives at preparing English language modules, course books and syllabi fromschool to university postgraduate courses.This infers of a colossal feudalism in their contribution to extend and expand English education in this land. Finally this says that they maintain their personal interests of dominant ideological perspectives of postmodern colonialism including safeguarding their class and religion within feudalism. Despite of the fact that they emphasis on a modern culture of most free & liberal and open to gender & feminism and all sort of sophisticated democracies from which they expect public?s emancipation, they do not give the chance to local students so do improving English in the country.
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    A Study of Characteristics of Soap Opera in Sri Lankan Teledrama (With special reference to the Dudaruwo Teledrama )
    (Postgraduate Research Symposium, Faculty of Arts, University of Kelaniya, 2006) Jinadasa M P K; Samarakoon A
    The origin of the concept of ?Soap opera ? dates back to 1930 in the U.S.A There was something called ?serial format? on Radio which catered to the women and family. They became popular rapidly among the American people. Many American Soap powder companies sponsored them as a result of their increasing popularity. This popularity has remained through a long period and esterblished the concept of Soap Opera which came to Television after some time. This was also called soap opera in Television. There are basically several characteristics of a soap opera (Brown, Marry Allen, 1987) There are as follows: Multiple characters and plots, Action parallel real time, serial form, little sense of narrative closure, Female characters tend to be independent and influential, Male characters tend to be sensitive men, the home or surrogate at a home in the main setting for the show, Emphasis on dialogue, conversation and problem solving rather than action, Simple cuts between narrative strands ,No caption , No Music or other devices to signal change. There are some other traits beside these intrinsic features of a soap opera. They are the prominent leadership role of women in the family, the many colorful ceremonies enacted in the family environment, need to protect the family even if there are some constraints behind it, and life is defined primarily in relation to marriage and the family. These traits are also found in this Sri Lankan soap opera as well. The above features are endemic to present Sri Lankan Teledramas such as Yashorawaya,Dudaruwo, Sathpurawesiyo, Suriyadaruwo and even Wasuda and Chitti. Soap opera characteristics are endemic to these tele-dramas and have gradually acquired association suitable to the Sri Lankan context. As the research methodology we used the Qualitative method. In this we use relevant book reference and content analysis relevant to Sri Lankan Teledramas.
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    How political advertisements in Television media effected to the Presidential election 2010
    (11th Annual Research Symposium, Faculty of Graduates Studies, University of Kelaniya Sri Lanka, 2010) Jayasekara, A.H.D.; Somarathna, M.; Herath, H.M.D.B.; Television and politics, Sri Lanka
    Throughout history politicians have used various methods, such as whistle-stop speeches, political advertising and political rallies, to achieve their "primary goal, the winning of votes. Politicians have found that it is most advantageous to use political advertising to persuade voters. Political advertising has always been a central feature of every culture. As encountered in the mass media, it is pervasive and inescapable Commercial advertisements are widely accepted as fair and legitimate marketing. Political advertisements deal with the production, dissemination, procession and effects of information, both through media and interpersonally, within a political context. In recent years, political advertising has become essential to campaign strategy, and many regard it as far more intrusive than routine commercial advertising. Because political advertising, unlike product advertising, must get results in a short period of time, political practitioners use several kinds of political advertising: image, issue and negative advertising. In television media it has big power to change behavior of the audience. Certain political activists have been struggling with the same task even longer, attempting to influence election outcomes by using media to communicate with the voters. Candidates issue position, candidate image, voter group membership and retrospective voting. The message of the advertisement is what ideas that the candidate wants to share with the voters. The message often consists of several talking points about policy issues. The points summarize the main ideas of the political advertisements and are repeated frequently in order to create a lasting impression with the voters The Objective is this research is to identify how television political advertisement effected to the presidential election 2010.Methodology of this study is survey method and comparative method. Observation and questionnaires used as data collection method. We collected data randomly from people in every district. We distributed 100 questionnaires per district. We considered the content of the political advertisements. We focused only two main candidates for this research. We considered nominations accepted date in 2009 to date which the election was held in 2010.When we analyzing data on last presidential election we paid our attention on age limit of the audience, and the television channel which was telecasted these commercials. According to our research we found television advertisement helped to create public opinion. Nationality and victory of war used to create these television commercials. Advertisements which was telecasted on ITN channel created more impact on the audience. This is because ITN has a wide coverage more than the other channels. We found eighteen advertisements which remembered to the audience. There were so many political advertisements at that time but, ?Tharunyata Hetak? was the most effected advertisement which telecasted on television.Because so many stars used to create that advertisement. Content, visuals, music, colours used to political advertisements to enhance their message.
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    A study of the application of the Community Radio in the Sri Lankan Perspective; Based on Kothmale Community Radio
    (11th Annual Research Symposium, Faculty of Graduates Studies, University of Kelaniya Sri Lanka, 2010) Jayasekara, A.H.D.; Jinadasa, M.P.K.; Rajapaksha, S.; Harath, D.B.; Somarathna, D.
    The objective of this study is to analysis of the impact of the Kothmale Community Radio towards its community. Problem is that why does community radio not function properly and what are the consequences that lead to collapse the Community radio. The Hypothesis The principle of the community radio has not been appropriately established. This study was carried out during the period of in 2010. Methodology has consisted both quantitative and qualitative approaches. In this, it was used survey study consisting 250 questionnaires, for Kothmale and villages which are closely situated behind the community radio. Participatory observation and interviewing were used as the qualitative tools. Findings reveal that at the early stage there was a great impact upon its community. In comparison to its beginning there is no consequential participation of the rural community for the radio and in return no greater advantage upon the rural mass at present. Nowadays, the impact of the national radio channels has been a wide practice rather community radio. No community participation as emphasized in its principle for the development of the community while, bigger political interferences which are channeled through the top to down political higher achy.
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    The Study of the Potentials of Folk-Media Performances as a Form of Effective Communication in Community Mobilization
    (07th Annual Research Symposium 2006, 08th December 2006.Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2006) Jinadasa M P K
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    The Impact of Media on Abnormal Sexual Behaviors
    (11th Annual research Symposium 2010, 30th November and 1st December 2010. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2010) Jinadasa M P K
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    The Changing Pattern of Sinhala Classical Song on the Impact of Electronic Media; With Special Reference to Radio and T.V Media in Sri Lanka
    (11th Annual Research Symposium 2010, Sri Lanka, 30th November and 1st December 2010. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka) Jinadasa, M.P.K.; Dias, R.R.
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    Study On the Human and Social Impacts on Destructions of Wetlands with Special Reference to ?Madu Ganga?
    (International Conference on Multidisciplinary Approaches (ICMA), Faculty of Graduate Studies, University of Sri Jayewardenepura) Dineesha, L.; Pabalu, H.; Mangala, K.