Mass Communication

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A Development Model which can be made of Folk-Media for the Rural Community Development Programme in Sri Lanka
(The Issues and Challenges of the 21st Century,10th Anniversary international Symposium. Sri Lanka, 4th-8th July 2006. Sabaragamuwa University of Sri Lanka. Kelaniya, Sri Lanka, 2006) Jinadasa M P K; Rajapaksha C
A Study of Characteristics of Soap Opera in Sri Lankan Teledrama (With special reference to the Dudaruwo Teledrama )
(Postgraduate Research Symposium, Faculty of Arts, University of Kelaniya, 2006) Jinadasa M P K; Samarakoon A
The origin of the concept of ?Soap opera ? dates back to 1930 in the U.S.A There was something called ?serial format? on Radio which catered to the women and family. They became popular rapidly among the American people. Many American Soap powder companies sponsored them as a result of their increasing popularity. This popularity has remained through a long period and esterblished the concept of Soap Opera which came to Television after some time. This was also called soap opera in Television. There are basically several characteristics of a soap opera (Brown, Marry Allen, 1987) There are as follows: Multiple characters and plots, Action parallel real time, serial form, little sense of narrative closure, Female characters tend to be independent and influential, Male characters tend to be sensitive men, the home or surrogate at a home in the main setting for the show, Emphasis on dialogue, conversation and problem solving rather than action, Simple cuts between narrative strands ,No caption , No Music or other devices to signal change. There are some other traits beside these intrinsic features of a soap opera. They are the prominent leadership role of women in the family, the many colorful ceremonies enacted in the family environment, need to protect the family even if there are some constraints behind it, and life is defined primarily in relation to marriage and the family. These traits are also found in this Sri Lankan soap opera as well. The above features are endemic to present Sri Lankan Teledramas such as Yashorawaya,Dudaruwo, Sathpurawesiyo, Suriyadaruwo and even Wasuda and Chitti. Soap opera characteristics are endemic to these tele-dramas and have gradually acquired association suitable to the Sri Lankan context. As the research methodology we used the Qualitative method. In this we use relevant book reference and content analysis relevant to Sri Lankan Teledramas.
A study of the application of the Community Radio in the Sri Lankan Perspective; Based on Kothmale Community Radio
(11th Annual Research Symposium, Faculty of Graduates Studies, University of Kelaniya Sri Lanka, 2010) Jayasekara, A.H.D.; Jinadasa, M.P.K.; Rajapaksha, S.; Harath, D.B.; Somarathna, D.
The objective of this study is to analysis of the impact of the Kothmale Community Radio towards its community. Problem is that why does community radio not function properly and what are the consequences that lead to collapse the Community radio. The Hypothesis The principle of the community radio has not been appropriately established. This study was carried out during the period of in 2010. Methodology has consisted both quantitative and qualitative approaches. In this, it was used survey study consisting 250 questionnaires, for Kothmale and villages which are closely situated behind the community radio. Participatory observation and interviewing were used as the qualitative tools. Findings reveal that at the early stage there was a great impact upon its community. In comparison to its beginning there is no consequential participation of the rural community for the radio and in return no greater advantage upon the rural mass at present. Nowadays, the impact of the national radio channels has been a wide practice rather community radio. No community participation as emphasized in its principle for the development of the community while, bigger political interferences which are channeled through the top to down political higher achy.
A Study of the Changing Pattern of Book- Readership and the Impact of Media Usage Towards It
(09th Annual Research Symposium 2008, 18th and 19th December 2008. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2008) Jinadasa, M.P.K.; Jayawardana, M.D.; Ghanarathna, T.; Jeewani, H.; Sammani, E.
A Study of the Use of Psychological Theories and Concepts for Understanding the Nature and Impact of Media and Communication; Media Psychological Perspective
(International Conference on Social Sciences, Sri Lanka,18-20 July 2008.Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya. Kelaniya,Sri Lanka, 2008) Jinadasa M P K
A study on the Communication Competence depicted in ''Buthsarana''
(2nd International Research Conference on Social Sciences, 22nd to 23rd November 2013. Faculty of Social Sciences ''Culture, Globalization and the developing world.'' University of Kelaniya, Sri Lanka, 2013) Nandasiri A G A U
A Study on the Cultural Meanings Depicted in the Language Used in Marriage Proposals in Print Media
(7th Research Conference, The Royal Asiatic Society of Sri Lanka. Abstracts. Colombo, 2014) Nandasiri A G A U
A Study on the Multidisciplinary Nature of Mass Communication Research Dimensions
(?Modeling The Issues and Challenges Towards Sustainable Development?,2nd international Symposium. 8th-12th July 2008. Sabaragamuwa University of Sri Lanka. Kelaniya, Sri Lanka, 2006) Jinadasa M P K; Rajapaksha C
An Analysis on establishing the taste of licensers to Radio Programmes
(2nd Research Symposium of Temporary Acadamic Staff. 23rd January 2014. Faculty of Social Sciences. University of Kelaniya, Sri Lanka, 2014) Nandasiri A G A U
Attitudes of Youth about the White Cloth Ritual (regarding virginity) in Sinhala Marriage Ritual(in Sinhala)
(2nd Research Symposium of Temporary Academic Staff, Faculty of Social Sciences, University of Kelaniya, 2013) Mallawaarachchi A
Buddhist Philosophical Perspective of the Concept of Modern Public Relations; 'Parapatibaddha Me Jeewika'
(Peradeniya University International Research Session. (iPures-2014). 4th to 5th July 2014. Faculty of Science, University of Peradeniya, Sri Lanka, 2014) Rajapaksha S; Jinadasa W W M P K; Nandasiri A G A U
Cartoon Films in Sri Lanka
(University of Kelaniya, 2009-12-17) Jayasekara, A.H.D.
Cartoon Films are once in which individual drawings,paintings, or illustrations are photographed frame by frame.Cartoon films created for the cinema,television or computer screen, featuring some kind of story or plot. Although it can use many different types of animation.With the introduction of computers, animation. With the introduction of computers, animation took on a whole new meaning. Many features films of today had animation incorporated into them for special effects.Cartoon films are often directed to,or appeal most to children,but easily can be enjoyed by all. The objective of this research is to identify Sri Lankan carton film inventors and technology. The methodology of this research is compromised with two vital research method.They are comparative method and case study method. Interviews and observations are used as tools of data collection.Secondary data were collected from sources such as relevant books,magazines,newspapers and internet. Mr.Daya Karunarathne was the father of Sri Lankan cartoon television, firstly used imported cartoon films.The advent of film technology opened opportunities to develop the art of cartoon films.Today animation cartoon is commonly produce with computers.Computer animation encompasses a variety of techniques,the unifying factors being that the animation is created digitally on a computer.Now cartoon films have been very popular in television commercials, both due to its graphic appeal,and the humor it can provide.
Communication Competencies of Traditional Sinhala Literature.' Specifically 'Saddharma Rathnawaliya and Buthsarana'
(Dissertation, Faculty of Social Sciences, Depatment of Mass Communicatio. University of Kelaniya, 2012) Nandasiri A G A U
Communication through Hand Gestures (in Sinhala)
(1st National Conference on General Linguistics, Department of Linguistics, University of Kelaniya, 2013) Mallawaarachchi A
Communicational Meanings of Bali Ritual: An Analysis of Communication Perspectives
(University of Portsmouth, United Kingdom, 2007) Jinadasa, W.W .M.P.K.
Communicational Meanings of Bali Ritual: An Analysis of Communication Perspectives
(11th International Conference on Sri Lanka Studies,1-3November 2007.University of Portsmouth. Portsmouth, United Kingdom, 2007) Jinadasa M P K
Conflict Resolution, Reporting and its Implication on the Recipient?s mentality
(Conflict Resolution, Reporting and its Implication on the Recipient?s mentality, Media and Transformation: Exploring role of ICT, Innovative Communication and New Media, Global Communication Research Association and Sri Lanka Development Journalist Forum, 2014) Mallawaarachchi, A.; Herath, O.; Fernando, N.
A conflict can be identified as unavoidable circumstances of our day to day life. Its results can be both positive and negative. In reporting conflicts, different media methods are used to attract the recipients. Above concerned methods maintain close and direct relationship with the end results of the conflicts and in return it can make an impact on recipient?s mentality as a whole. As it causes some behavioral changes, therefore it can have a direct impact in settlement of disputes. The objectives of this research are to study the measures taken to settle conflicts and the relationship of reporting and to study how reporting makes and impact on recipient?s mentality, both primary and secondary data have been used in this study. In collecting primary data both questionnaires and interviews were used and in addition primary books, Newspaper, on line article, other document , reports etc were used secondaory data. This research is based on a study of five main conflict occurred June to November 2013, and a focus has been given on have Sri Lankan newspapers such as ?The Island, Dinamina & Lankadeepa? have contributed to charge the recipient?s mentality. An analysis has been done both as quantitatively and qualitatively to come with above research findings. In reporting conflicts violation of media ethics has had a negative impact on recipient?s mentality is the main findings of this study. The end result of it is the fact that it has made some significance changes of the direction of conflict.
A development of communication model, which can be made folk media for the rural community development programme in Sri Lanka
(Sabaragamuwa University of Sri Lanka, 2006) Rajapaksha, C.; Jinadasa, M.P.K.
Disaster Reporting in Print Media (Special reference to selected newspapers in Sri Lanka)
(International Journal of Scientific Research and Innovative Technology, 2015) Jayasekara, A.H.D.
Environmental information that will be important in future to build the sustainable society. Environmental reporting is, regardless of its name or disclosure media, to promote communication of organizations, to fulfill its accountability regarding environmental efforts in their activities, and to provide useful information to decision making of interested parties. Problem of the study was how print media reported one selected case in Sri Lanka in 2014.Objective is to study about disaster reporting in print media. Methodology is content analyzing. Selected three newspapers and content analyzed the newspapers in seven days. Time frame was 30th October 08th November. Selected three newspapers Rivira,Mawbima, Lakbima in seven daysafter the disaster. Analyzed headlines, articles, features, cartoons which related to the selected incident. More spaces had allocated to report this incident, mostly colour photos used and victim’s photos published. And most of the articles written to aroused this in reader’s emotion. And selected newspapers not given proper attention in media ethics.Media wants to be more responsibility during crises or disasters.
English Education in Sri Lanka; English department of the universities and their contribution.
(International Conference on Social Sciences, Hotel Galadari, Colombo, Sri Lanka, 2014) Jinadasa M P K
This paper looks at the contribution of the departments of English of the universities and their impact on the local English education. Even though more than thirteen years of period of English teaching in the school, amount of acquired knowledge in language skills in English have been much less in comparison to other language learning and acquisition. Moreover, even after the school at the university education there is a separate particular place for English education as the department of English in the university. As a result of the lack of its capacity and failure, another different placeas English Language teaching Unit(ELTU) has alsobeen established in the university set-up as a remedy. This assumes that there is an imbedded problem behind the contribution of the department of English in the universities in Sri Lanka even though the said departments remain consistent with sufficiently trained academics including senior chair professors, professors and other PhD holders who have been wellqualified in most prestigious and full-pledged first class universities in the world. Based on the critical theory within qualitative discourse analysis as the key research methodology and survey analysis using questionnaire and interview method, this study concluded that the departments of English do not extent their support in developing English language atthe students who are coming from the rural villages in lower middle class. Academics of the English of the said departments are always keeping their monopoly on the English education without extending their chairs to others. Instead of extending their skills to local students they always put their hand on protecting their places from local rural Sinhala Buddhist people. Instead of creating flexible methods to grasp Englisheffectively they try to maintain their class interest and the well-made traditions of those first class English universities. In addition to trivializing local students? abilities at the language learning they put their western perspectives at preparing English language modules, course books and syllabi fromschool to university postgraduate courses.This infers of a colossal feudalism in their contribution to extend and expand English education in this land. Finally this says that they maintain their personal interests of dominant ideological perspectives of postmodern colonialism including safeguarding their class and religion within feudalism. Despite of the fact that they emphasis on a modern culture of most free & liberal and open to gender & feminism and all sort of sophisticated democracies from which they expect public?s emancipation, they do not give the chance to local students so do improving English in the country.