Mass Communication

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    How Should We Analyze The Communicational Meanings of Bali (Ritual)
    (Annual Research Symposium 2005, 09th December 2005. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2005) Jinadasa M P K
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    The Study of the Potentials of Folk-Media Performances as a Form of Effective Communication in Community Mobilization
    (07th Annual Research Symposium 2006, 08th December 2006.Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2006) Jinadasa M P K
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    A development of communication model, which can be made folk media for the rural community development programme in Sri Lanka
    (Sabaragamuwa University of Sri Lanka, 2006) Rajapaksha, C.; Jinadasa, M.P.K.
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    A Study on the Multidisciplinary Nature of Mass Communication Research Dimensions
    (?Modeling The Issues and Challenges Towards Sustainable Development?,2nd international Symposium. 8th-12th July 2008. Sabaragamuwa University of Sri Lanka. Kelaniya, Sri Lanka, 2006) Jinadasa M P K; Rajapaksha C
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    A Development Model which can be made of Folk-Media for the Rural Community Development Programme in Sri Lanka
    (The Issues and Challenges of the 21st Century,10th Anniversary international Symposium. Sri Lanka, 4th-8th July 2006. Sabaragamuwa University of Sri Lanka. Kelaniya, Sri Lanka, 2006) Jinadasa M P K; Rajapaksha C
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    A Study of Characteristics of Soap Opera in Sri Lankan Teledrama (With special reference to the Dudaruwo Teledrama )
    (Postgraduate Research Symposium, Faculty of Arts, University of Kelaniya, 2006) Jinadasa M P K; Samarakoon A
    The origin of the concept of ?Soap opera ? dates back to 1930 in the U.S.A There was something called ?serial format? on Radio which catered to the women and family. They became popular rapidly among the American people. Many American Soap powder companies sponsored them as a result of their increasing popularity. This popularity has remained through a long period and esterblished the concept of Soap Opera which came to Television after some time. This was also called soap opera in Television. There are basically several characteristics of a soap opera (Brown, Marry Allen, 1987) There are as follows: Multiple characters and plots, Action parallel real time, serial form, little sense of narrative closure, Female characters tend to be independent and influential, Male characters tend to be sensitive men, the home or surrogate at a home in the main setting for the show, Emphasis on dialogue, conversation and problem solving rather than action, Simple cuts between narrative strands ,No caption , No Music or other devices to signal change. There are some other traits beside these intrinsic features of a soap opera. They are the prominent leadership role of women in the family, the many colorful ceremonies enacted in the family environment, need to protect the family even if there are some constraints behind it, and life is defined primarily in relation to marriage and the family. These traits are also found in this Sri Lankan soap opera as well. The above features are endemic to present Sri Lankan Teledramas such as Yashorawaya,Dudaruwo, Sathpurawesiyo, Suriyadaruwo and even Wasuda and Chitti. Soap opera characteristics are endemic to these tele-dramas and have gradually acquired association suitable to the Sri Lankan context. As the research methodology we used the Qualitative method. In this we use relevant book reference and content analysis relevant to Sri Lankan Teledramas.
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    Communicational Meanings of Bali Ritual: An Analysis of Communication Perspectives
    (University of Portsmouth, United Kingdom, 2007) Jinadasa, W.W .M.P.K.
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    Communicational Meanings of Bali Ritual: An Analysis of Communication Perspectives
    (11th International Conference on Sri Lanka Studies,1-3November 2007.University of Portsmouth. Portsmouth, United Kingdom, 2007) Jinadasa M P K
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    Media Impact towards Psychiatric Illness
    (Fundamental and operational research for Development, Conference on Humanities and Social Sciences in Sri Lanka .17th- 18th October 2008. National Centre for Advanced Studies in Humanities and Social Sciences (NCAS). Colombo -07, Sri Lanka, 2008) Jinadasa M P K
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    A Study of the Changing Pattern of Book- Readership and the Impact of Media Usage Towards It
    (09th Annual Research Symposium 2008, 18th and 19th December 2008. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2008) Jinadasa, M.P.K.; Jayawardana, M.D.; Ghanarathna, T.; Jeewani, H.; Sammani, E.
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    A Study of the Use of Psychological Theories and Concepts for Understanding the Nature and Impact of Media and Communication; Media Psychological Perspective
    (International Conference on Social Sciences, Sri Lanka,18-20 July 2008.Research Centre for Social Sciences, Faculty of Social Sciences, University of Kelaniya. Kelaniya,Sri Lanka, 2008) Jinadasa M P K
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    Media Impact on Psychiatric Condition and Mental Disorders; Qualitative Analysis of Media Psychological Perspective
    (10th Annual Research Symposium 2009, 17th and 18th December 2009. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2009) Jinadasa M P K
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    Cartoon Films in Sri Lanka
    (University of Kelaniya, 2009-12-17) Jayasekara, A.H.D.
    Cartoon Films are once in which individual drawings,paintings, or illustrations are photographed frame by frame.Cartoon films created for the cinema,television or computer screen, featuring some kind of story or plot. Although it can use many different types of animation.With the introduction of computers, animation. With the introduction of computers, animation took on a whole new meaning. Many features films of today had animation incorporated into them for special effects.Cartoon films are often directed to,or appeal most to children,but easily can be enjoyed by all. The objective of this research is to identify Sri Lankan carton film inventors and technology. The methodology of this research is compromised with two vital research method.They are comparative method and case study method. Interviews and observations are used as tools of data collection.Secondary data were collected from sources such as relevant books,magazines,newspapers and internet. Mr.Daya Karunarathne was the father of Sri Lankan cartoon television, firstly used imported cartoon films.The advent of film technology opened opportunities to develop the art of cartoon films.Today animation cartoon is commonly produce with computers.Computer animation encompasses a variety of techniques,the unifying factors being that the animation is created digitally on a computer.Now cartoon films have been very popular in television commercials, both due to its graphic appeal,and the humor it can provide.
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    How political advertisements in Television media effected to the Presidential election 2010
    (11th Annual Research Symposium, Faculty of Graduates Studies, University of Kelaniya Sri Lanka, 2010) Jayasekara, A.H.D.; Somarathna, M.; Herath, H.M.D.B.; Television and politics, Sri Lanka
    Throughout history politicians have used various methods, such as whistle-stop speeches, political advertising and political rallies, to achieve their "primary goal, the winning of votes. Politicians have found that it is most advantageous to use political advertising to persuade voters. Political advertising has always been a central feature of every culture. As encountered in the mass media, it is pervasive and inescapable Commercial advertisements are widely accepted as fair and legitimate marketing. Political advertisements deal with the production, dissemination, procession and effects of information, both through media and interpersonally, within a political context. In recent years, political advertising has become essential to campaign strategy, and many regard it as far more intrusive than routine commercial advertising. Because political advertising, unlike product advertising, must get results in a short period of time, political practitioners use several kinds of political advertising: image, issue and negative advertising. In television media it has big power to change behavior of the audience. Certain political activists have been struggling with the same task even longer, attempting to influence election outcomes by using media to communicate with the voters. Candidates issue position, candidate image, voter group membership and retrospective voting. The message of the advertisement is what ideas that the candidate wants to share with the voters. The message often consists of several talking points about policy issues. The points summarize the main ideas of the political advertisements and are repeated frequently in order to create a lasting impression with the voters The Objective is this research is to identify how television political advertisement effected to the presidential election 2010.Methodology of this study is survey method and comparative method. Observation and questionnaires used as data collection method. We collected data randomly from people in every district. We distributed 100 questionnaires per district. We considered the content of the political advertisements. We focused only two main candidates for this research. We considered nominations accepted date in 2009 to date which the election was held in 2010.When we analyzing data on last presidential election we paid our attention on age limit of the audience, and the television channel which was telecasted these commercials. According to our research we found television advertisement helped to create public opinion. Nationality and victory of war used to create these television commercials. Advertisements which was telecasted on ITN channel created more impact on the audience. This is because ITN has a wide coverage more than the other channels. We found eighteen advertisements which remembered to the audience. There were so many political advertisements at that time but, ?Tharunyata Hetak? was the most effected advertisement which telecasted on television.Because so many stars used to create that advertisement. Content, visuals, music, colours used to political advertisements to enhance their message.
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    A study of the application of the Community Radio in the Sri Lankan Perspective; Based on Kothmale Community Radio
    (11th Annual Research Symposium, Faculty of Graduates Studies, University of Kelaniya Sri Lanka, 2010) Jayasekara, A.H.D.; Jinadasa, M.P.K.; Rajapaksha, S.; Harath, D.B.; Somarathna, D.
    The objective of this study is to analysis of the impact of the Kothmale Community Radio towards its community. Problem is that why does community radio not function properly and what are the consequences that lead to collapse the Community radio. The Hypothesis The principle of the community radio has not been appropriately established. This study was carried out during the period of in 2010. Methodology has consisted both quantitative and qualitative approaches. In this, it was used survey study consisting 250 questionnaires, for Kothmale and villages which are closely situated behind the community radio. Participatory observation and interviewing were used as the qualitative tools. Findings reveal that at the early stage there was a great impact upon its community. In comparison to its beginning there is no consequential participation of the rural community for the radio and in return no greater advantage upon the rural mass at present. Nowadays, the impact of the national radio channels has been a wide practice rather community radio. No community participation as emphasized in its principle for the development of the community while, bigger political interferences which are channeled through the top to down political higher achy.
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    The Impact of Media on Abnormal Sexual Behaviors
    (11th Annual research Symposium 2010, 30th November and 1st December 2010. Faculty of Graduate Studies, University of Kelaniya. Kelaniya, Sri Lanka, 2010) Jinadasa M P K
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    Reflection of Sri Lankan identity through television commercials
    (2010-03) Jayasekara, A.H.D.
    In an industrial society, almost everyone is touched by advertising. People respond to advertising perhaps depend on it and, they may themselves be advertisers. Advertising tends to reflect the standard of living and the prosperity of the country. Television commercials are used for advertising proposes, not only Sri Lanka,but also in other countries. Television commercials are sometimes condemned for its materialism and for its encouragement to people to buy things needlessly-that it is a parasitical manipulator of minds. Objectives to advertising have increased in recent years.In short,advertising is the means by which we make known what we have to sell or what we want to buy.Advertising should be planned and created to achieve optimum results for the least cost.There is a close and important link between public relations and advertising. It is much easier and less costly to advertise a product or service when its supplier has a good reputation and when the product or service is well understood. Without the media, product cannot be exposed to the public. It makes all the difference between selling and advertising. The objective of the research is to identify how Sri Lankan image is reflected by the television commercials .Observation was used as the tool of data collection. Media consists of almost anything which can be used to convey an advertising message.These are being led by new media developments and primarily by new developments in the electronic media.Mass media advertising and broadcasting as we know are moving towards more specific targeting.