ICBI 2024 - Doctoral Colloquium
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/28996
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Item The Impact of Project Culture and Project Knowledge on Business IT Project Success Level(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Jayasuriya, D. R. N.; Razi, M.J.M.; Thilakerathna, P. M. C.Information technology (IT) is inevitable in any business in modern days. Therefore, a considerable amount of funds is committed to IT projects yearly. However, according to the available literature and reports, globally, these projects' success level is considerably low. In Sri Lankan context, it is hard to find the studies on measuring the success level of IT business projects from clients' perspective. Therefore, this research's main objective is to measure the success level of IT business projects in Sri Lanka from the client's perspective. Managing project Knowledge is one of the main factors which affect to the project success level. Project culture is believed to be affecting project knowledge management. A quantitative research approach was used with a partial least square structure equation model as the analysis tool. Data were collected from 87 IT projects completed within the last two years in the telecom and banking industries in Sri Lanka. The results revealed a low project success level for IT projects completed within the telecommunication and finance industries. Further, management leadership and trust between project managers affect domain knowledge and knowledge sharing. Domain knowledge positively affected the project success level, but knowledge sharing did not affect the project success level.Item Impact of Buyer-Supplier Relationship in Supply Chain Viability and Performance in the Apparel Industry: Evidence from Multi-Mediation Model(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Wickramaarachchi, W.N.T.L.; Herath, R.In today's interconnected business landscape, no company can operate in isolation. Therefore, collaborative buyer-supplier relationships have become essential for sustaining and maintaining competitiveness. This has elevated the supply chain as a critical tool for strategy and competition. However, continuous natural disasters and pandemics have disrupted global supply chains, sparking interest in the concept of supply chain viability; the ability to adapt, survive and maintain performance over the long term in a changing environment. Consequently, the apparel industry which has been the largest gross export earner since 1986 faces variety of challenges throughout the value chain as they rely heavily on complex supply chains that span the globe. Moreover, continuous disruptions to the supply chain due to global as well as local incidents like COVID-19 epidemic, Israel-Hamas conflict, Houthi rebels’ issues in Red Sea, conflict between Russia and Ukraine, disputes between China-Thailand; India-Pakistan; South Korea-North Korea and China-USA over trade policies and territorial claims, Easter Sunday attack in Sri Lanka 2019, the political- economic upheavals (ARAGALAYA) from 2021 to 2022 and bankruptcy of Sri Lankan economy evident above issues go beyond the existing state of the art in supply chain viability dimensions like resilience, sustainability and agility as they cannot be resolved individually within each of these perspectives and require integrated frameworks and extension support like buyer-supplier relationships to perform and sustain in disrupted environment. Therefore, this study will build theoretical model based on Dynamic Capability Approach (DCA) and Network Theory (NT). The study will assess the hypotheses using partial least square-based structural equation modelling with data from all available Export garment factories (72) in Sri Lanka. The findings of this study will offer actionable recommendations for industry practitioners on how to build and maintain strong buyer-supplier relationships that contribute to achieving supply chain viability and enhancing supply chain performance in a disrupted environment.Item Fostering Team Motivation and Sustainability in Remote Work Environments with Education Programs and Psychological Support: A Study in Sri Lankan Context(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Pramudika, H.; Fernando, M.T.This study investigates the interrelationship between team motivation, educational programs, psychological support, and sustainability practices among remote workers in Sri Lanka. Despite existing literature highlighting the individual impacts of these factors, there remains a notable gap in research that integrates them within the Sri Lankan context. The purpose of this study is to explore how educational programs designed to enhance specific skills and knowledge, alongside psychological support aimed at employee well-being, can jointly influence sustainability practices and work motivation. A mixed-methods approach was employed, utilizing purposive sampling to gather data from remote workers in the Colombo District. The findings indicate that while educational programs alone cannot improve work motivation or sustainability practices, their effectiveness is significantly enhanced when coupled with psychological support. Statistical analyses reveal a mediating role of employee well-being in this dynamic. This study contributes to the existing literature by offering a new theoretical perspective and highlighting the need for organizations to design integrated training interventions that align with their sustainability goals. Future research should expand geographical scopes and sampling methods to better represent remote workers across Sri Lanka.Item Market Anomalies, Assets Pricing Models and Stock Return: Evidence from Colombo Stock Exchange(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Jayasinghe, J.A.G.P.; Pathirawasam, C.Exploring the factors determining stock prices and returns is an everlasting aspiration in the financial world. This research study aims to discover factors determining the stock return using market anomalies and asset pricing models for the Colombo Stock Exchange. The research relied upon secondary data obtained from the Colombo Stock Exchange data library and the relevant accounting data are taken from published annual reports of respective listed companies. The sample includes all common stocks except the financial sector quoted on the Colombo Stock Exchange for at least five years between 2010 and 2023. Hypothesis testing will be used to identify market anomalies, and an asset pricing model will be tested using the detected anomalies with regression analysis. It is expected to present the best asset pricing model for Sri Lankan stocks to capture the cross sections of stock returns by incorporating the existing anomalies into the basic capital asset pricing model. The conclusions of this study will be useful to all parties interested in the stock market. This study is focused solely on risk variables and the Colombo Stock Exchange.Item AI Tools Adaptation on Student Performance in the Higher Education Industry of Sri Lanka: A Systematic Review(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Ediriweera C.; Yatigammana M.R.K.N.The main purpose of this study is to identity the use of AI tools in promoting student performance in higher education institutions. This study followed a systematic literature review method. A total of 101 articles were selected for the final analysis process. These were followed the inclusion criteria decided by the researcher. Four themes were developed based on the research questions. First theme was the impact of AI tools on student performance in higher education institutes. According to analysis, it was identified that use of AI tools can enhance the learning process and student engagement which can improve the student performance. Main AI tools used in higher education were Chat GPT, and Gen AI which was identified under the analysis of second theme. According to the analysis, the main Perceived Benefits of using AI were effective learning and teaching process, and personalized learning facilities. However, there were several ethical issues in universities in using AI for education (Theme 03). Further, it was highlighted that positive attitudes and investment in infrastructure is crucial for implementing AI in higher education. Based on the findings, it was suggested that the Sri Lankan policymakers and university administrations should develop policies to promote ethical use AI tools (ChatGPT) to promote student performance. Providing training sessions for both students and educators on effectively using Chat GPT and Gen AI for research, collaboration, and assignment assistance can further enhance learning outcomes. In future, researchers can incorporate demographic factors and socio economic to identify its impact on use of AI tools in education.Item Leveraging AI-driven Meta-cognitive Strategies for Sustainable Education in Sri Lanka(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Ediriweera C.; Fernando M.T.; Pramudika H.This study was done with the main purpose of identifying the effects of Meta-cognitive Strategies for Sustainable Education through the use of AI in Sri Lanka. The conceptual framework was built based on the previous literature findings. Leveraging AI was considered as the mediator variable of the developed conceptual framework. Data collection was done using a questionnaire. Sample size was 384 students who are following their higher education. Data was analysed using SPSS and Smart PLS SEM. Validity and reliability of the measurements were achieved. According to the data analysis results, it was clear that the meta-cognitive strategies can independently enhance the sustainable education and the same result can be achieved through the use of AI. However, when the AI is integrated, the effect of meta-cognitive strategies on sustainable education reduced. This indicated poor knowledge in leveraging AI among the students. It was recommended that the universities should promote meta-cognitive strategies of the students leveraging AI to promote sustainable education in Sri Lanka. Further, the universities should arrange programmes to increase the AI literacy among students in Sri Lanka. Future researchers can combine both qualitative and quantitative methods to obtain the outcomes and it is better to consider primary and secondary students to improve the generalizability of the findings.Item An Exploratory Study On Understanding The Influence Of Hedonic Motives In Fashion Retail Websites On Emerging Impulse Customer Decisions – A Concept Paper(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Nisansala, K. T. D.; Samarasinghe, G.D.; Mudalige, D.M.The concept paper proposed here is leading to conduct an exploratory study on “understanding the influence of hedonic motives in fashion retail websites on emerging impulse customer decisions”. This study can be recognised with its novelty as the empirical gap of the related study led to understand the research problem as “there is no a scientific research has been conducted to access the influence of hedonic motives in fashion retail websites influencing impulse customer decision making”. The conceptual framework of the research was developed under the consideration of theoretical gap identified in the literature review. The application of “Technology Acceptance Model (TAM)” highlighting perceived enjoyment (PE), perceived usefulness (PU) and perceived ease of use (PEU) were identified as independent variables to test the dependent variable; “impulse customer decision in fashion retail sector” under exploratory methodology. There will be 20 structured interviews along with 10 live eye-tracking sessions to be conducted in order to collect data and to analyse the collected data in a thematic manner to understand how hedonic motives drive impulse customer decisions in fashion retail sector. This proposed exploratory study will be a gateway to conduct a positivistic, experimental study in the future for more scientific understanding.Item Role of Augmented Reality Applications in Spreading Brand Related Electronic Word of Mouth: A Conceptual Model(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) De Mel, W. D. H.; Samarasinghe, G. D.; Eranda, B. A. N.With its unparalleled ability to enhance the actual world with virtual annotations, augmented reality has emerged as a cutting-edge interactive technology. The rapid evolvement of this technology has transformed consumers’ shopping experience with many brands successfully having integrated augment reality into e-commerce. In fashion retail, augmented reality technology facilitates virtual try-ons which is a novel experience to customers. Nevertheless, limited research has examined what gratification of augmented reality drive consumers to use these applications and how they impact consumer-to-consumer interactions on social media platforms. This paper addresses this gap in literature, proposing a conceptual model to examine uses and gratifications of augmented reality applications and their impact on brand related electronic word of mouth. Drawing on Stimulus-Organism-Response model, the study integrates Uses and Gratifications Theory. In addition, to identify how consumers perceive the adoption of augmented reality, technology readiness is also integrated to the proposed model as a moderator. The paper also highlights the managerial implications pertaining to the empirical testing of the proposed model in the context of online fashion retail. Finally, the study proposes a research agenda for further study on this phenomenon of augmented reality applications in online fashion retail on consumer behavior.Item A Narrative Exploration of Quality in Higher Education(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Chathurangani, D. S.; Wickramasinghe, C.N.The pursuit of quality in higher education is a complex challenge driven by diverse stakeholder perspectives, such as staff, students, and employers. This study investigates quality in higher education through a narrative review of recent literature. The review explores the perceptions and implementations of quality initiatives across various contexts. The methodology includes a narrative review of journal articles published between 2014 and 2024, retrieved from databases. Key findings reveal a significant disconnect between stakeholders' definitions of quality, challenges balancing accountability with genuine improvement, and cultural and contextual barriers in applying Western quality models globally. The study underscores the necessity for a strategic approach that integrates quality processes to foster a culture of continuous improvement and academic excellence. It also reveals the emerging concept of quality work, which focuses on academic staff's practical, everyday efforts in enhancing educational quality and improving student achievement. The study contributes to the ongoing discourse on quality in higher education by identifying gaps in quality-related practices and proposing future research directions, including the role of cultural contexts and integrating quality enhancement processes for holistic institutional improvement and academic success.Item Drivers of Employee Engagement - A Conceptual Study(Faculty of Commerce and Management Studies University of Kelaniya., 2024-11-01) Maithily, R.; Kengatharan, N.The present study was carried out to explore the research gaps in employee engagement and to develop a conceptual model for leading future studies. Desk research was done to pinpoint research gaps in employee engagement. Seven research gaps have identified. Narrative review of literature was used in the present study for the development of conceptual model. Based on the narrative review of literature, there is no theoretical justification and empirical analyze of the identified variable in both Sri Lankan and international context. The relationship between rational leadership, socially responsible human resource management practices, Employer brand equity, perceived environmental uncertainty and emotional culture with engagement of employees has not been theoretically and empirically proven both in Sri Lankan and international context. Further the mediating role of engagement of employees on the relationship between rational leadership, socially responsible human resource management practices, Employer brand equity, perceived environmental uncertainty, emotional culture and organizational citizenship behavior for environment also has not been theoretically and empirically proven both in Sri Lankan and international context. Additionally, the impact of engagement of employees on the organizational citizenship behavior for environment has not been theoretically and empirically proven both in Sri Lankan and international context. Based on the lack of research in terms of empirically and theoretically, seven research gaps have been identified with the intention to test empirically in future. A theoretical model was developed based on the identified research gaps