ICAM-2017
Permanent URI for this collectionhttp://repository.kln.ac.lk/handle/123456789/17521
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Item EVALUATING WORK FAMILY CONFLICT AND SOCIAL SUPPORT AMONG PROFESSIONAL WOMEN WITH SPECIAL REFERENCE TO TAMIL NADU.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Devi, K.R.; Rani, S.S.In today’s era, the business success relies on the worker skills and capabilities. Now a day workfamily conflicts is turning into expanded consideration due to work pressure and family responsibilities. The primary objective of the study is to find out the influence of work family strife and social support on job satisfaction among the employees. Work Interference with Family and Family Interference with Work are the two dimensions of work family conflict and social support has three dimensions Organizational support, Family support and Friends support. This study examines the extent of work family conflict among respondents on the premise of occupation and marital status. This study additionally verify the impact of work family conflict and social support on job satisfaction Questionnaire technique was accustomed to collect the data and every data were analyzed using SPSS t test, one way ANOVA, correlation and SEM was utilized in this study. The result shows that the amount of work family conflict is high among the married women comparing to the unmarried respondents. Job satisfaction among the employees is based on the organizational support providing to them.Item SUCCESSFUL SUPPLY CHAIN MANAGEMENT STRATEGIES IN GARMENT MANUFACTURING AND EXPORTING SMES(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Herath, H.M.R.P.; Jackson, E.; Gorton, M.This research investigates the supply chain management (SCM) practices that have been successfully implemented by SMEs in the Sri Lankan garment exporting industry. A comprehensive literature review and initial telephone interviews revealed that generally the value added generated in garment manufacturing in Sri Lanka is low. Recognising this, the paper focuses on identifying the factors leading to improved value generation, drawing on case studies of three firms with ‘more successful’ SCM strategies, which are compared against ‘less successful’ counterparts. Multiple interviews were conducted with senior managers from each these three firms. The interviews were recorded, and transcribed verbatim and analysed using NVivo10 software together with documentary evidence collected. Theoretically derived and indigenous codes were used in combination as the coding strategy. The results of the data analysis suggested that successful SCM strategies which improve valued addition of the final garment products are: effective logistics cost management techniques, improved quality management, innovations in terms of designs and reduced product development times, low range of products, productive employees, and proper customer order path management.Item CLIMATE PREDICTION: MODELING AND DETECTION OF PAST PRESENT AND FUTURE CLIMATE CHANGE BASED ON GEOLOGICAL EVIDENCES.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Arya Dr, R.“Climate change comprising of global cooling and warming processes operates in nature to assist geological phenomenon of erosion of rocks of the mountains into sediments their transportation and final deposition in the oceans. Precipitation (snow and rain), floods, cyclones and tides assist in completing the process of transportation of sediments which is at times aggravated by earthquake or Tsunami” Ritesh Arya. Present paper deals with finding of these geological evidences in the form of extinct and receding glaciers coupled with finding evidences of paleoglaciated lakes outburst in the past and most important discovery of very well preserved geomorphological structures resembling ALPHBET C in the batholiths of Ladakh. The alphabet C is carved due to action of cooling warming and again cooling very well preserved in the batholiths of Ladakh. Discovery in uniformity of 10 such cycles clearly show the natural cycles are independent of Manmade or other tectonic volcanic emissions. In fact climate change has nothing to do with GHGs and is just a physical process to balance the nature through its various agents. Mathematical model by the author has shown 1338.4 years for this complete cycle. After every 4 years we have a half cycle and we are in warming phase of half cycle of 669.2 years. Climate change in nut shell is journey of the rock in the mountains which after its death is broken, grinded churned to finer sediments so that it can be transported to plains by floods through streams and rivers. Further transportation is done by tides, cyclones which engulf and carries those sediments into the wombs of the oceans from where it is further reincarnated into mountain building process giving rebirth to new mountains. Based on all the geological evidences and borewell samples author concludes very firmly that Global warming is the BEST part to be on this planet earth, imagine living in Arctic or Antarctic that is what it is to be living in global cooling times . Enjoy Warming !! Its 100% Natural.Item THE IMPACT OF PERCEIVED BRAND EQUITY ON CUSTOMER SATISFACTION: WITH SPECIAL REFERENCE TO EMERGING TOURISM DESTINATIONS(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Koththagoda, K.C.Destination marketing is an area which is not well addressed and understood, specially in developing countries. Therefore, this study has aimed to conceptualize the customer based brand equity in the tourism industry with respect to its effect on customer satisfaction. A sample of 385 tourists who have visited Sri Lanka for recreational purpose was used to test the relations which are in the proposed model of study. Structural Equation Modeling was used to confirm the relationship of the dimensions of brand equity towards perceived brand equity and perceived brand equity on customer satisfaction. Findings have shown that brand salience, brand performance, brand imagery, brand feelings, brand judgments, brand resonance are significantly affecting factors for perceived brand equity which is enhanced customer satisfaction of tourism industry in Sri Lanka. Further findings of the research conclude that brand salience, brand imagery and brand feelings are the highly affected factors towards perceived brand equity to emerging tourism destination. Also fit indices obtained for the conceptual model implies a high validity of the model in explaining the relations among variables. Hence destination marketing promoters could follow these findings of the research for implementing branding strategies in the sector of destination marketing and these findings could help the implementation bodies or policy makers to prioritize and allocate resources across important dimensions to optimize the investment based on the outcome of the model.Item STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Fernando, P.M.P.; Hennayake, H.M.G.Y.J.Consumers have translated their environmental concerns into actively demanding and purchasing green products. The cosmetics industry could not be excluded from this driving trend towards green products. As a result of the growing number of green consumers, marketers are targeting the green market segment. Most of the companies in the personal care products sector are changing into organic ingredients to win these environmentally conscious consumers. However, a limited research attention has been given on this product category within Sri Lanka. Therefore, the purpose of this study is to investigate the attitudes of customers towards green cosmetics and its impact of consumer purchase intention. The data was analyzed using descriptive analysis, Pearson correlation analysis ®ression analysis. A deductive approach was employed to construct the conceptual framework and accordingly hypotheses were formed. Survey method was followed for the data enumeration using a self-administrated questionnaire. The results revealed that majority of the respondents consider health consciousness, self -image & green product attributes as most influential factors for the purchase intention. Further majority of consumers have positive attitudes towards green cosmetics products. This would be a favorable sign for the green cosmetic producers and suppliers in Sri Lanka.Item IMPACT OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOR: WITH SPECIAL REFERENCE TO MODERN TRADE SECTOR IN SRI LANKA.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Thilina, D.K.The whole purpose of this study was to examine the impact of different selected visual merchandising techniques on consumer impulse buying behavior in modern trade in Sri Lanka, with the intention of proposing constructive recommendations to enhance store atmosphere and attract customers in modern super markets by using different techniques of visual merchandising. These techniques allow super markets to differentiate their offerings from competitors in modern trade industry. Sample of this study were 200 modern trade customers in Sri Lanka and the research instrument was a set of questionnaire. The collected data were analyzed using descriptive statistics to find frequency and percentage of personal profile. Gathered data was undertaken into regression analysis and correlation analysis to find the impact of visual merchandising on consumer impulse buying in modern trade. The result of the study revealed that there is an impact of visual merchandising on impulse buying tendency and from two visual merchandising techniques: in-store product display and floor merchandising. This study gives insights to super markets as to which visual merchandising techniques can significantly influence on consumer impulse buying behavior with special reference to Sri Lankan contextItem IDENTIFYING THE SUITABLE SUPPLY CHAIN ACTIVITIES FOR THE COST EFFICIENCY OF HOTEL INDUSTRY IN SRI LANKA(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017) Begam, A.M.R.Hotel industry as a whole is starting to awaken the activities of value of supply chain for the quality of service and cost reduction aspects. Utility of Supply chain management in the hotel industry is necessary in organizing activities to achieve the target. Nowadays service providing organizations were started focusing on supply chain. After the approximate 30 years of civil war in the country the hotel industry in Sri Lanka is booming of recording 160% of increase in tourists’ arrival in mid of 2016 when comparing to 2011. Better financial performance may boost the foreign direct investment and reinvestment to the industry to serve the increasing demand for the hotel rooms in the country. Suitable cost controlling activities may increase the profit per room. The recent analysis of the growth in hospitality industry in Sri Lanka reveals that the average operational profit per room in hotels are continue to decrease though the room occupancy and revenue are high. This research focuses on identifying the suitable activities of supply chain which helpful in reducing the operational cost while maintaining the service quality. The sample size selected for the study will be 20 managers responsible for Supply chain activities working in the higher, middle and lower levels of management from randomly selected hotels in Sri Lanka. Comparative analysis of the supply chain management of hotel industry of other tourist attraction in Asia is used for the qualitative analysis.Item IMPACT OF GREEN GUILT ON THE PURCHASE INTENTION: A CASE REFERRING TO FMCG SECTOR SRI LANKA.(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Pemerathna, A.H.S.The Underlying intention of this research is to identify the significance of generation Z idiosyncrasy and its influence on the brand dilution. This research would try to correlate the social characteristics of the mentioned generations and the consequential brand impact on modern business. Literature review was abstracted on the cultural aspects buyer behaviors and attitude movements of the generation Z, while the realism ontology was followed in creating the research methodology with interviews. Qualitative tools and methodologies were used to collect data and the interviews were the main tool while patterns identified through data coding. Findings suggested that the green guilt influences the purchase intention of the FMCG industry while the decision to buy is highly depending on availability of substitutable products and the relative pricing strategy of available green products. Moreover, gender represented a prominent role in green purchase intention while the green guilt is evenly identified in both male and female population. Main contribution of the paper would be on green marketing were the possibility of using green guilt as an advertising appeal is diagnosed through the study. Moreover, the social entrepreneurs and the companies with sustainability goals would also be sheltered from the findings of the study.Item THE FACTORS AFFECTING TO CONSUMERS’ ACCEPTANCE AND PURCHASE INTENTION OF DIETARY SUPPLEMENT PRODUCTS FROM BROKEN-MILLED RICE AND BY-PRODUCT OF ORGANIC HOMMALI RICE IN THAILAND(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Jaroenwanit, P.; Deeboonmee, S.; Pangprasert, B.Consumers around the world began to awake and have turned their attention to more health care. The production and consumption of healthy products is likely to increase. This research aims to study the factors that affect the acceptance and purchase intention of consumers to new products that produced by broken-milled rice and by-product of organic Hommali Rice in Roi-Kaen-Sarn-Sin of Thailand. The data was collected by the field surveys with consumers in Thailand that buys and consumes the dietary supplements products from broken-Milled and by-product of Organic Hommali Rice agricultural products or natural materials 269 samples in Bangkok and 311 samples in Khon Kaen province for study the relationship of product attributes with the acceptance and purchase intention of consumers by multiple regression analysis; It was found that consumers like smelling of the Broken-Milled organic rice cereal powder mixed drink product and overall of organic rice pudding cake. If the actual distribution, customer may be purchase both products. The developing the dietary supplements products in the composition of the product (primary benefit/nutrition, quality, packaging, branding, and product expectations) and the commercial production (price/value of the price, marketing communication, and distribution) influence to the acceptance and purchase intention to buy dietary supplements products from broken-Milled and by-product of Organic Hommali Rice.Item FACTORS AFFECTING THE CONSUMER SATISFACTION LEVELS OF PRIVATE EDUCATION PROVIDERS OF SRI LANKA – EMPLOYABLE FORCE FOR 2020, TRENDS AND CHALLENGES(Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017) Weerasinghe, P.Educational policy reforms taken place from time to time and lack of educational expenditure bared by the state have led to many social criticisms and lack of confidence on the prevailing university education system in Sri Lanka. As solution private university education became a new addition to the education industry of Sri Lanka in the recent past. Although with varying financial expenditure bared by the private sector as opposed the state sector they are still subject to lack of resources and experience in the industry. In Sri Lanka the concept of “private education” is ill-defined due to cultural factors and despite that the private universities are keen on highlighting the “market competitiveness” and assured “employability” status of their paid educational products while the state universities are seeking ways to convert their education systems towards more “marketable products”. This points out the educational goals expected to achieve by private sector as promised in line with economical and social goals of the country. However, it is important to understand the consumer satisfaction levels of private university students that can bring about this new change to the society. This study will address the factors affecting consumer satisfaction of private university students of Sri Lanka . The analysis will be based mainly on the quality of education, relationship maintenance and customer care, active student services, skill development and cultural orientation. The outcomes of the research will lead to a balance and sustainable private university education system which supplies reliable and employable products to the job market of Sri Lanka.