Consumer Ethnocentrism in The Contemporary World:  Literature Review

dc.contributor.author	Mallikarachchi, M. C. K.
dc.contributor.author	Ambepitiya, K.
dc.date.accessioned	2023-12-08T06:31:02Z
dc.date.available	2023-12-08T06:31:02Z
dc.date.issued	2023
dc.identifier.citation	Mallikarachchi, M. C. K.; Ambepitiya, K. (2023), Consumer Ethnocentrism in The Contemporary World: Literature Review, 14th International Conference on Business and Information, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka. 43	en_US
dc.identifier.uri	http://repository.kln.ac.lk/handle/123456789/27104
dc.description.abstract	This paper aims to provide an overview of the literature on consumer ethnocentrism. Along with demographic, social, cultural, and psychological factors, product features and other facilities also impact consumer behavior. The impact of many factors and problems on ethnocentrism is examined, and issues with the research's consistency in terms of definition and measurement are found. Investigating consumer ethnocentrism behavior locally and globally is essential in considering the literature. Future, study directions and a description of consumer ethnocentrism are suggested.	en_US
dc.publisher	Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka	en_US
dc.subject	Consumerism, Consumer Characteristics, Demographical Antecedents, Social & Physiological Antecedents	en_US
dc.title	Consumer Ethnocentrism in The Contemporary World: Literature Review	en_US