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Showing 7 out of a total of 57 results for collection: Marketing Management.
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Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Determinants of customer satisfaction level in tourist hotel industry with a special reference to the north of Colombo
Herath, H.M.R.P.
;
Cooray, N.H.K.
;
Perera, H.S.P.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka
Nadeeka, H.S.
;
Weerasiri, R.A.S.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Sustainability of CSR initiatives in the perspective of a civil war affected society: a Sri Lankan experience
Medis, Ajith
;
Gunawardene, H.M.R.S.S.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
International Journal of Business and Management Review
,
2017
)
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
(
Scientific Research Journal (SCIRJ)
,
2015
)
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Author
Dissanayake, D.M.R. (16)
Fernando, P.M.P. (8)
Wanninayake, W.M.C.B. (7)
Chovancova, M. (5)
Gunawardane, N. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Karunanayake, T. (3)
Kashif, M. (3)
Munasinghe, A. (3)
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Subject
Sri Lanka (6)
purchase intention (4)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
automobiles in Sri Lanka (2)
Brand Association (2)
consumer resonance (2)
Customer Satisfaction (2)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2018 (6)
2019 (6)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (48)
No (9)