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Showing 10 out of a total of 48 results for collection: Marketing Management.
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Impact of Brand Citizenship Factors towards Sales Force Motivation: A Conceptual Review on Financial Leasing Service Sector of Sri Lanka
Dissanayake, D.M.R.
;
Jayampathi, J.A.S.
(
Singaporean Journal of Business economics, and management Studies (SJBEM)
,
2018
)
The Effect of Perceived Risk on the Purchase Intention of Alternative Fuel Vehicles
Karunanayake, T.
;
Samarasinghe, D.
(
Sri Lankan Journal of Management
,
2018
)
Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Kashif, M.
;
Fernando, P.M.P.
;
Wijenayake, S.I.
(
International Journal of Sports Marketing and Sponsorship
,
2019
)
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Kashif, M.
;
Fernando, P.M.P.
;
Samad, S.
;
Thurasamy, R.
(
Asia Pacific Journal of Marketing and Logistics
,
2018
)
The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model
Thilina, Dk.
;
Gunawardane, N.
(
Int. J. Electric and Hybrid Vehicles
,
2019
)
The Influence of User Generated Content on Purchase Intention of Automobiles in Sri Lanka
Karunanayake, T.
;
Madubashini, C.
(
Asian Social Science, Vol. 15, No. 6
,
2019
)
The Influence of User Generated Content on Purc hase Intention of Automobiles in Sri Lanka
Karunanayake, T.
;
Madubashini, C
(
Asian Social Science
,
2019
)
Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka
Gunawardane, N.R.
(
American Research Institute for Policy Development
,
2015
)
Factors affecting the doctors prescription towards multivitamin and mineral preparation
Wijesundara, C.B.
;
Kanakarathna, P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
Silva, A.R.N.
;
Fernando, P.M.P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
Dissanayake, D.M.R. (8)
Fernando, P.M.P. (8)
Wanninayake, W.M.C.B. (7)
Chovancova, M. (5)
Herath, H.M.R.P. (5)
Gunawardane, N. (4)
Weerasiri, R.A.S. (4)
Karunanayake, T. (3)
Kashif, M. (3)
Fernando, K.S.D. (2)
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Subject
purchase intention (4)
Brand Loyalty (3)
Sri Lanka (3)
Advertising (2)
automobiles in Sri Lanka (2)
Brand Association (2)
Brand Equity (2)
consumer resonance (2)
Customer Satisfaction (2)
Pakistan (2)
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Date Issued
2015 (17)
2011 (7)
2018 (6)
2019 (6)
2016 (4)
2012 (3)
2014 (2)
2017 (2)
2013 (1)
Has File(s)
Yes (48)