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Showing 10 out of a total of 45 results for collection: Marketing Management.
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The Impact of Perceived Effectiveness of Celebrity Endorsement on Perceived Brand Personality
Dissanayake, D.M.R.
;
Weerasiri, R.A.S.
(
Journal of Accounting & Marketing
,
2017
)
The effectiveness of brand personality dimensions on brand loyalty: A study on mobile telecommunication services in Sri Lanka
Silva, A.R.N.
;
Fernando, P.M.P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
(
2016
)
Factors influencing consumer purchasing decision of impulse ice cream in Sri Lanka
Herath, H.M.R.P.
;
de Silva, A.E.
;
de Silva, S.K.D.U.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
Influence of Celebrity Worship Motives on Perceived Brand Evaluation of Endorsed-Brand,
Dissanayake, D.M.R.
;
Ismail, N.
;
Pahlevan Sharif, S.
(
Proceeding of the International Conference on Advanced Marketing
,
2017
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Type of Account Consumer Maintains with their Banks and Service Quality.
Herath, H.M.R.P.
(
2011
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Determinants of customer satisfaction level in tourist hotel industry with a special reference to the north of Colombo
Herath, H.M.R.P.
;
Cooray, N.H.K.
;
Perera, H.S.P.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
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Author
Dissanayake, D.M.R. (13)
Wanninayake, W.M.C.B. (7)
Fernando, P.M.P. (6)
Chovancova, M. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Fernando, K.S.D. (2)
Gunawardane, N. (2)
Gunawardene, H.M.R.S.S. (2)
Munasinghe, A. (2)
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Subject
Sri Lanka (4)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
Brand Association (2)
Customer Satisfaction (2)
Purchase Decision (2)
Service Quality (2)
Absorption–Addiction Model (1)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (36)
No (9)