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Showing 10 out of a total of 45 results for collection: Marketing Management.
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Application of Package Based Data Analysis: An Explanation with Service Sector Research Study
Wijenayake, S.I.
(
Staff Development Unit, Faculty of Commerce & Management Studies, University of Kelaniya
,
2015
)
Influence of Social Media on Purchasing Behavior – With Special Reference to Facebook Users
Fernando, P.M.P.
;
Jayawickramarathne, S.G.W.K.
(
Faculty of Commerce and Management Studies, University of Kelaniya
,
2011
)
The Impact of Customer Relationship Management Strategies on Customer Brand Loyalty in Telecommunication Industry, Sri Lanka
Randeni, R.K.S.P.
;
Wanninayake, W.M.C.B.
(
2011
)
Sustainability of CSR initiatives in the perspective of the civil war affected society: A Sri Lankan experience
Medis, A.
;
Gunawardene, H.M.R.S.S.
(
The International Institute of Knowledge Management, Colombo, Sri Lanka
,
2015
)
Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes
Priyankara, R.
;
Weerasiri, S.
;
Dissanayaka, R.
;
Jinadasa, M.
(
David Publishing
,
2017
)
Study of Green Banking Practices in the Sri Lankan Context: A Critical Review
Fernando, P.M.P.
;
Fernando, K.S.D.
(
2016
)
Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
Dharmadasa, S.A.
;
Gunawardane, N.
(
Sri Lanka Journal of Marketing, Department of Marketing Management, University of Kelaniya, Sri Lanka.Vol 3 No 1
,
2017
)
Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.
Kashif, M.
;
Fernando, P.M.P.
;
Altaf, U.
;
Walsh, J.
(
Emerald Publishing Limited
,
2017-10-28
)
Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka
Gunawardane, N.R.
(
American Research Institute for Policy Development
,
2015
)
Factors affecting the doctors prescription towards multivitamin and mineral preparation
Wijesundara, C.B.
;
Kanakarathna, P.
(
The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka
,
2015
)
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Author
Dissanayake, D.M.R. (13)
Wanninayake, W.M.C.B. (7)
Fernando, P.M.P. (6)
Chovancova, M. (5)
Herath, H.M.R.P. (5)
Weerasiri, R.A.S. (5)
Fernando, K.S.D. (2)
Gunawardane, N. (2)
Gunawardene, H.M.R.S.S. (2)
Munasinghe, A. (2)
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Subject
Sri Lanka (4)
Brand Equity (3)
Brand Loyalty (3)
Purchase Intention (3)
Advertising (2)
Brand Association (2)
Customer Satisfaction (2)
Purchase Decision (2)
Service Quality (2)
Absorption–Addiction Model (1)
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Date Issued
2015 (17)
2017 (8)
2011 (7)
2016 (5)
2012 (3)
2010 (2)
2014 (2)
2013 (1)
Has File(s)
Yes (36)
No (9)