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Showing 7 out of a total of 27 results for collection: Marketing Management.
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Frugal Innovation and Core Characteristics: A Systematic Literature Review
Velananda, Y.L.
;
Dissanayake, D.M.R.
;
Wickramasinghe, C. N.
(
Scope
,
2023
)
Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka
Dissanayake, D.M.R.
(
NSBM Business & Management Journal
,
2015
)
Role of brand identity in developing global brands: a literature based review on case comparison between apple iPhone vs Samsung smartphone brands
Dissanayake, D.M.R.
;
Amarasuriya, T.
(
Research Journal of Business and Management (RJBM)
,
2015
)
Consumer Perception and Behavioral Patterns onNutritional Food Consumption of Urban and Suburban Segments of Sri Lanka: A Decisional Analysis to Case –Related Implications
Liyanage, P.W.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka
Munasinghe, A.
;
Dissanayake, D.M.R.
(
International Journal of Scientific & Engineering Research
,
2017
)
Perceived effectiveness of celebrity endorsement on Perceived Brand Evaluation in the Scope of Services Sector: A Review Paper
Koththagoda, K.C.
;
Dissanayake, D.M.R.
(
International Journal of Business and Management Review
,
2017
)
Employer Branding Practices: Case Review on IT Sector Companies in India
Maitra, R.
;
Dissanayake, D.M.R.
(
Scientific Research Journal (SCIRJ)
,
2015
)
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Author
Dissanayake, D.M.R. (27)
Munasinghe, A. (3)
Wanninayake, W.M.C.B. (3)
Jinadasa, M. (2)
Nanayakkara, N.W.O.K.D.S.P. (2)
Perera, R.P. (2)
Weerakoon, R. (2)
Amarasuriya, T. (1)
Dissabandara, D.R. (1)
Gunawardane, N. (1)
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Subject
Sri Lanka (4)
Brand Equity (2)
Absorption–Addiction Model (1)
Advertising, Band Personality, Celebrity Personality, Creativity (1)
Attractiveness (1)
Brand Association (1)
Brand Awareness (1)
Brand Benefits and Customer Buying Intention (1)
Brand Citizenship Behavior (1)
Brand Citizenship Behavior, Employee Brand Commitment Behavior, Internal Marketing, Services Sector (1)
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Date Issued
2020 - 2023 (8)
2010 - 2019 (16)
2006 - 2009 (3)
Has File(s)
Yes (19)
No (8)